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John Tanner - headshot 2

Hello Folks,

Thank you for visiting my real estate blog page.  I am a Realtor-Associate with Option One Realty Group in Miami, Florida.  I have worked in the real estate industry since 2002, primarily in property valuations, and have been the co-owner of two boutique mortgage brokerages, a manager for a satellite real estate sales office, and the owner of 3 real estate appraisal firms.

The Best Service, The Best Results!

Choosing a real estate agent who has the tools, skills, and experience to make your dreams come true can be as challenging as the home buying process itself.  Let me make it simple for you.

Looking to sell your home? Here’s my commitment to you…

In the least amount of time possible, I will get you the best price on your home and ensure that you are informed in  every step of the transaction process.

Someone You Can Trust!

The most important thing when choosing a real estate professional is to find someone you can trust.  I have an 11 year history of success and integrity in real estate that you can depend on.  I am an experienced negotiator with expert knowledge of the local market in a wide range of property values, from starter homes and studio flats, to executive and estate homes, to investment properties (hotels, class A retail, apartments & industrial warehouses), you can count on me to always work with your interests in mind, and to represent you and your wishes to the best of my ability.

Did you know?

In most transactions, the real estate broker represents the seller or landlord. If the broker has a written agency agreement with the owner/landlord, he/she has a legal obligation to represent the best interest of the owner and negotiate the best deal possible for him or her, which means a higher price for you.  By providing you with buyer/tenant representation, I have an obligation to negotiate the BEST possible deal for you. The Realtor fees typically come from the seller/landlord, so my services cost the buyer nothing! If you decide not to purchase/rent the property, you owe me nothing.

How does the process work?

I will consult with you to learn your objectives and needs, then conduct a preliminary search of the available properties which match your criteria.  Next, I will analyze each site, looking at all the intricate aspects of the properties, interest rates, mortgage/lease terms, condo or homeowners’ association rules & regulations, zoning ordinances, among other conditions specific to your search criteria. Then, I will present you with the best available options for your consideration and approval.  As we proceed, I will give you critical advice on issues pertaining to the sale/lease negotiations (or owner/tenant improvements for commercial properties)  to ensure that you have a smooth, complete transition  so that you can focus on what’s most important – your move!

Good communication is the cornerstone of any successful relationship.  You can count on me to provide you with the information you need in a timely manner and on a schedule that suits you best.

Excellence in Real Estate!

My mission statement is:  “To be the most trusted adviser to each one of my clients, to be their source for solutions, to provide genuine heartfelt service, to always provide my clients with a constant hopefulness that we will meet their goals and objectives, to guide them to what’s in their best interests, and to make myself incomparable to my competition.”


John holds four degrees (law, hotel management, literature & computer science, and theater), two decades of technical education, and has 30 years of extensive work experience in the fields of real estate property valuation, mortgage finance, home sales, teaching, and military service. John is the founder and Broker-Owner of Coleman Tanner Realty 🏡 in Florida. As a writer, John has been self-publishing books since 2012. His latest nonfiction book, The Entrefluential Broker, is a DIY guide to launching your own real estate brokerage business. John’s forthcoming book, STR Conversions, will inform real estate investors of how to quadruple their rental income via his new “hotel hacking” strategy. He plans on taking his lessons to online and offline speaking stages to share his tactics with investors in the second half of 2022. To discuss speaking engagements and workshops, interested parties can send inquiries to In addition to writing, John has a love for filmmaking that began while studying theater at Miami-Dade College in 1994. John plans on overseeing the shooting of an in-house “reality tv” show for his real estate practice, Coleman Tanner Realty. 🎬 John also aspires to executive produce independent films that will be a hybrid of the film noir + murder mystery genre and something new, futuristic, and aesthetically appealing to modern day film enthusiasts (think, anime in real life meets Sherlock Holmes). He also enjoys romantic comedies and Hallmark dramas; he wrote a romantic novella, Faithfully, available on Amazon (under the pen name of Jack Morgan) - so stay tuned for romance films as well. When he’s not 🖥 online studying film production, AirBnB, real estate, online marketing, or watching movies and his favorite TV shows on Netflix or the tube 📺 for inspiration. 🎼 John also enjoys playing the guitar 🎸 and piano 🎹 in his free time.

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