Posted in Sales and Marketing Tips

How to Target Your Ideal Clients Using Keyword Research

Image source: Pixabay from Pexels

In today’s noisy world of information, your marketing message needs to be more than just a face in the crowd. To do that, you’ll need to shape your content to reflect what your potential clients want by conducting keyword research and weaving the results into your copywriting. Here’s how.

What Are Your People Searching For?

Image courtesy of: @fotografierende from Pexels

Reflect those words & phrases (KW terms) inside of your content to drive qualified leads, with higher conversion potential, to your landing page while weeding out disinterested traffic (that will cost you money and lead to high bounce rates.)

5 Steps to Conducting Keyword Research!

  1. ⌨️ Start with Google Search. Type the topic of interest into the magic search box to see if any autosuggestions surface.
  2. 🖥 Select a Keyword research tool. The top apps include: VidIQ, Google AdWords, Keyword Planner, Keyword Researcher Pro, BuzzSumo, and Google Trends (for seasonal keywords).
  3. 📝 Create a “seed list.” Brainstorm a group of initial seeds (KWs) to work from. To expand your list, think of some questions your ideal clients would ask, then make a list of words and phrases (KWs) they might use to search for answers.
  4. 📑 Refine your results. You want to locate words and phrases that are high in search volume, low in competition, and highly relevant to your business offerings. For instance, if you are a personal injury attorney, common phrases like, “personal injury lawyer” have high search volumes, but they also have a high amount of competition too. 🚩High Volume + High Competition = Low Relevance. 😧 Everyone else is using it, so take “…the road less traveled” and try ranking by using long-tail KWs (phrases with 3 or more words). Be EXTREMELY specific. For example, you could identify your practice area by location: “How can I find a car accident lawyer in Jacksonville Florida” has relevance (car accident = personal injury), “lawyer” is a common KW, and the search phrase is geo-specific! That’s hyper-focused and specific enough to bring a narrowly defined amount of semi-qualified (interest + location) leads. ✅ Lower Search Volume + Less Competition = Higher Ranking! 🏆☺️
  5. 🙋🏻‍♀️ Go SEO. Include your newfound targeted keyword phrases within your content. This is not so “ninja” marketing these days, not since SEO became a stamp of features offered by companies from A to Z. So, how do we do it? By creating videos, blog articles, and any other types of verse or written communication to your target audience that weave these KWs into the fabric of your messages. When you write ad copy with KWs scribed within the message, you’re creating data-driven coding that catalogues your answers to your prospects’ questions, which is what the algorithm digital spiders are searching for within the web.
Image courtesy of Gerd Altman from Pexels

In closing, taking a shotgun approach is like spinning the slot machine 🎰 at a casino and hoping you win clients. Without a targeted audience and a tactical approach to attracting their eyes and ears to your message, you’re essentially 🎲 rolling the dice 🎲with advertising. Instead, take a 🎯 targeted approach! Implement this 5-step KW research model into your marketing and start attracting the right prospects to you. You can thank me later. 👏

Author:

John holds four degrees (law, hotel management, literature & computer science, and theater), two decades of technical education, and has twenty years of extensive work experience in the fields of real estate property valuation, mortgage finance, and home sales. John is the founder and Broker-Owner of Coleman Tanner Realty 🏡 in Florida. As a writer, John has been self-publishing books since 2012. His latest nonfiction book, The Entrefluential Broker, is a DIY guide to launching your own real estate brokerage business. John’s forthcoming book, STR Conversions, will inform real estate investors of how to quadruple their rental income via his new “hotel hacking” strategy. He plans on taking his lessons to online and offline speaking stages to share his tactics with investors in the second half of 2022. To discuss speaking engagements and workshops, interested parties can send inquiries to John’s assistant, John Paul, at TELbookings@gmail.com. In addition to writing, John has a love for filmmaking that began while studying theater at Miami-Dade College in 1994. Most recently, he completed the 14-Day Filmmaker Academy by contemporary tv commercial experts, Paul Xavier and Anthony Gallo. 🎥 John plans on overseeing the shooting of in-house “reality tv” videos for his real estate practice, Coleman Tanner Realty. 🎬 John also aspires to executive produce independent films that will be a hybrid of the film noir + murder mystery genre and something new, futuristic, and aesthetically appealing to modern day film enthusiasts (think, anime in real life meets Sherlock Holmes). 🌹John also enjoys romantic comedies and Hallmark dramas (he wrote a romantic novella titled Faithfully, available on Amazon under the pen name of Jack Morgan) - so stay tuned for romance films as well. When he’s not 🖥 online studying film production, AirBnB, real estate, online marketing, or watching movies and his favorite TV shows on Netflix or the tube 📺 for inspiration, 🎼 John also enjoys playing the guitar 🎸 and piano 🎹 in his free time. John is also learning Tai Chi and White Tiger QiGong on the tube, and was a former Judo student while attending FIU.