I’m excited to announce that my newest book is now available! If you are a real estate agent who has been thinking about becoming a broker and opening your own boutique real estate brokerage, then this book is for you.
The Entrefluential Broker: How to Launch a Boutique Real Estate Brokerage Business
But the pain of losing a loved one is almost unbearable, it aches inside of your soul, clouds your mind, and casts a cloud over your countenance.
I looked inside of my own pain this morning and realized that what we experience is but one Polaroid Picture in the billions and billions of pictures in the mind of God.
Thus, I realize how I have it much easier than Him. So, I move to change my perspectivewhile wiping away my tears.
Better to have loved, then lost, than to never have loved at all? That’s debatable, depending on which side of the emotional equation you are standing on.
Life is like a circle, with ups and downs. When you are standing on the down side, it hurts. Remember: “This, too, shall pass.”
If you want instant influence, then learn how to help people improve their social status.
The only thing that persuades people to move toward you or from you is their presumption to whether or not you will increase their status or decrease it.
Most of our decisions throughout life are tied to how we perceive ourselves and how others will perceive us. Think about the following status symbols:
Harvard degree = intelligence
Rolex watch = style
Oceanfront estate = wealth
Washboard abs = healthy lifestyle
Business owner = power
Family vacations = happiness
From the clothing brands we wear to the cars we drive, the schools we send our kids to, and the neighborhoods we live in, from the companies we work for to the places we go to on vacation, all are indicators of social status.
In the book how to Win Friends and Influence People, Dale Carnegie wrote about liking people.
You can take this a step further by helping people improve their social status.
If you’re a real estate agent, then you probably already know that 90% of new agents fail and leave the business by the end of their first year! That’s a BIG problem. My question is why haven’t brokerages come up with a game plan to fix it?
🤔 Not finding an answer from the great wizard of Google, I decided to tackle this problem myself!
One solution that I discovered while exploring the world of content marketing, and began experimenting with, is how to earn affiliate income using product links inside my YouTube video descriptions.
Then my objective became more clear: to earn affiliate income from my CRM database (my farm area lead list) while promoting my brand. How? We make sales by doing Show & Tell, but with household goods!
Birthdays: gift ideas for Mom, Dad, Kids, Teens, friends, co-workers, and neighbors; party themes; invite cards, etc.
Holidays: Valentines, St. Paddy’s Day, July 4th, Cinco de Mayo, Thanksgiving, Christmas & NYE!
Recreation: pool stuff, kayaking, camping, hiking, jogging, barbecue stuff, outdoor bowling, cornhole, etc.
Bedrooms & Bathrooms: towels, towel racks, and toilet paper (oh my)! Linens and things, hehe.
We make sales by doing Show & Tell, but with household goods!
The Framework:
First, start by stating the purpose of your video. Example: For a long time, I wanted to grow out my beard, but I was embarrassed of how old I would look because of all my white hair.
Before
Second, share a personal life story that illustrates how or why you bought product “x” and explain how it solved your problem. Example: But the. I saw this beard coloring kit for men, so I gave it a try. Now I look and feel 20 years younger! I wish I had known about this product before.
After
Third, wrap up your video by including a call to action (CTA). Example: If you’ve been thinking about growing a beard too, or if your husband could use a touch up, then check out this product. I bought it from Amazon here: [product link]. Happy tinting! 😉
Sample product image
That’s a wrap! 🎬
If you liked this lesson and it makes sense to learn more about other ways to generate ancillary income in your real estate or other entrepreneurial business, check out my mini business plans called The 10 Pillars of Entrefluential Success here: courses
How would you like to make more sales? Have you tried using the art of story selling – a.k.a. infotainment – to entice your target audience to buy your products and services? Well, what are you waiting for?
In this mini business plan, we outline the objective, strategy (action steps), amplification methods, and which KPIs to record to track your results while you grow your business. I’d you want to improve your sales and marketing process, then start using The Entrefluential Marketer Sales Journey contained in this mini business plan!
John W. Tanner, J.D., M.S. 