How about writing down your plans for the year ahead? (Hint: that’s what I’m doing.) Best wishes for a healthy and prosperous new year!
Isn’t it time to move forward from dabbling with Facebook ads to actively implementing a well-planned annual social media marketing campaign?
If you do not engage in a strategic, well-designed marketing plan, your business will not benefit from the opportunity to grow in 2021. There’s still time to decide to level up your social media marketing.
Market research takes time, as does testing, copywriting, and distribution management. That’s where we come in!
We know the path for your firm to achieve social media success (and more financial security). By learning from the failures and successes of others, we can curate a marketing plan that is just the right fit for you.
Imagine people chasing you to become your clients, seeking out your wisdom, and trusting you. Why? Because you are delivering proven results (and they’re watching online).
Imagine becoming highly recognized as the local celebrity attorney in your community by people who acknowledge your expertise and credibility. Why? Because they’re following you online.
And imagine how you will feel to be generously, financially rewarded for doing the work you love! Why? Because you hired us.
Our film crew will capture your personality and your gifts in the best light possible, while your dedicated social media manager will increase your audience engagement and convert your followers into lifetime clients and brand ambassadors. Discover how our business-changing video production, marketing and distribution management can work for you.
One-Time and Retainer Options
Option One: Done-for-You Social Media Marketing Plan
You will maintain the duty of managing the distribution of your creatives across your preferred social media platforms.
We will provide you with a curated 12-month social media marketing plan based on your wants and needs. You will receive step-by-step instructions, which include both organic and paid marketing content, on how to use the creatives we design for your firm from our videography and photo shoot. Use these creatives to distribute across Instagram, Facebook, YouTube, and LinkedIn, as well as in Google PPC campaigns.
We strive to balance providing a quick turnaround while maintaining superior quality in post-production. For this reason, we commit to provide you with a proof within 48 hours for your preliminary approval. We will then have all deliverables available to you within seven days of production.
Your videos and photos, as well as ready-made ad copy, will be uploaded and stored to a dropbox file, exclusively made for your firm’s use, and available for instant download.
The Done-for-You Social Media Marketing Plan is a happy compromise for solopreneurs and small firms with limited advertising and marketing budgets. You can still accomplish your marketing objectives by trading some of your time for marketing activities, while outsourcing the creative process to us. As your business grows, we will be here to take the reins of all your marketing outreach needs.
Simply schedule a discovery session below to see if we’re able to help you. We only work with ten clients per month, so we want to be sure that we are both a good fit for working together.
Option Two: Marketing and Distribution Management Retainer
After our director and cinematographer have filmed your commercial content, your firm will be assigned to a dedicated social media manager. These marketing professionals only work with up to 10 accounts per month to ensure that your firm gets more than enough first-class marketing research, creative ad copy, and top notch distribution service. Put another away, your marketing specialist will oversee the distribution of your creatives, test ads for performance and optimization, as well as monitor your competitors for strategic planning.
We create the same twelve-month marketing plan as discussed previously in option one, then distribute your creatives on your behalf on a daily, weekly, and monthly basis. Our retainer service is month-to-month, so you will have the freedom to start and stop this service as you wish. However, when you see the ROI, we are certain that it will make sense to keep moving forward.
Organization of organic and paid content – and their distribution – occurs daily, weekly, and monthly.
Your main website, Google PPC, Instagram, Facebook, YouTube, Twitter, and Tik Tok.
Our Marketing and Distribution Management Retainer option is ideal for firms of all sizes who are ready, willing, and able to outsource their social media marketing campaigns to a firm that delivers maximum ROI, month after month.
This part is easy. Let’s sit down over a cup of coffee and discuss whether we can help you bridge the gap between where you are now and where you want to be.
1. Clay tile. AKA “Spanish tile” (my favorite) this material is considered the most attractive, but also more expensive. This roof will have a 50 to 100 year life expectancy, but is costly to repair.
Benefit: good wind resistance.
2. Steel Panels. This roofing material is less expensive than clay tile, but not as attractive.
Benefit: lower cost & good wind resistance.
3. Composition Shingle. There are many grades of shingle quality to choose from, they are the most affordable material, and they have a 20 to 50 year life expectancy. However, they are the least wind resistant.
Roofing Options: Solar Panels. When you are thinking about your roofing installation, you may want to consider adding solar panels. They may cut your electric bill, but you should consider the installation costs, as well as future repair and replacement costs. Also, they may be difficult to remove when repairing your roof and they are not attractive.
Perhaps when the technology expands to the point where the panels are embedded into the roofing materials, it will become a “must have.” For now, you may need to crunch the numbers closely before placing an order.
In closing, when designing your new home, you may be restricted by the developer’s rules on what roofing material you can use. Also, take into consideration your environment and how well your preference will blend in. Lastly, remember the old adage that you get what you pay for.
Ever wonder what it would be like to pitch a tent in Florida? Click on the link to learn more…
New home buyers often fall in love with the model homes they visit because the builders hire interior designers to showcase almost every premiere feature they offer. As such, it is important to clarify what IS and what IS NOT included in the model that you buy.
Here is a list of typical upgrades offered by most new home builders:
- Coffered, Vaulted, or Raised Ceilings,
- Built-in Shelving, Alcoves, Art Niches, or TV Cut-outs,
- Bonus Room, Mud Room, Laundry Room, In-Law Quarters, or Sun Rooms,
- Covered Patio or Lanai, Wood Deck, Brick Paver or Concrete Slab Patio,
- Swimming Pool (with Option to Screen Patio),
- Landscaping (Front/Rear/Sides),
- Fireplaces and Mantles,
- Covered Porch,
- 1 to 3 Car Garage and/or “Porto Cochere” (carport),
- Dormers (real or faux), Shutters (real or faux), or Decorative Windows (such as “Bay” Windows),
- Skylights or Recessed Lighting, and
- Optional Siding (Brick, Stone, Stucco, or Log Siding). Note: I recommend you avoid buying a home with synthetic stucco, vinyl, aluminum, Hardy board (aka T-111 siding), or Masonite lap siding. These low cost options have aged poorly in the past and may cost you money for replacement when you want to sell, as well as lose its luster and reduce your home’s curb appeal.
Also, keep in mind what others are doing in your neighborhood. An appraisal rule of thumb to keep in mind is that if your home is the only one in the neighborhood that has a fancy “thing-a-ma-gig” that nobody else has, it will be deemed an “over improvement” and not be given weight to the bottom line market value of your home.
In closing, when negotiating the features of your new home, be sure to get the cost of each upgrade upfront and in writing and stick to your budget. Compare the builder’s costs versus doing it yourself, or consider the cost of outsourcing some of these optional items, such as the pool, on your own, post-purchase. But do keep in mind that any items included now will also be financed into your home loan at highly remarkable, low interest rates – in today’s market October, 2020 – that’s under 4% for a fixed 30-year loan.
Best of luck in your new home construction purchase!
This coronavirus pandemic has turned our lives around quite a bit. I’m making the best of the situation, like most others, and remain hopeful that this shall soon pass. May God be with us all.
Don’t bother just to be better than your contemporaries or predecessors. Try to be better than yourself.
– William Faulkner
Here is a sneak peek into our first demo real estate commercial.
I’m trying to design a new business card and with 3 companies that I manage, I’m splitting hairs on which logo/name to use for one side of the card. I NEED YOUR HELP! What logo do you like best?
Option 1: Tanner Enterprises is the parent company (me, essentially) that manages the Florida Professional Entrepreneur Network (PEN).
Option 2: Essentially, the goal is to make PEN a national brand of networking, but for now we just have FL PEN, which includes 7 citywide networking groups: JAX PEN, SAF PEN, MIA PEN, FTL PEN, WPB PEN, ORL PEN, and TPA PEN. (example: www.meetup.com/jaxpen)
So, when I’m creating my business card I am at a roadblock of indecision because I just don’t know what to do. I’m thinking that option 2 is better, for now, because I’m trying to be the megaphone for the company. After PEN is famous (hopefully), then I can market Tanner Enterprises as the company who pioneered the PEN brand. That seems to be a logical sequence. What are your thoughts??? Your help is GREATLY appreciated!!!! 🙂
As the fairly new organizer of three Meetup groups in North Florida (with plans of expansion across the state), I decided to engage in researching the ins and outs of networking. One of the four books I recently checked out from the local library, The Networking Survival Guide by Diane Darling, McGraw-Hill (2003), pp. 22-23, has an interesting bullet list of 20 insights and thoughts on networking by Richard Saul Wurman, founder of TED (technology, entertainment & design) and author of 80 books, which I share with you now:
- Networking provides potential for greater joy.
- Discover common interests.
- Develop good friendships.
- Business gets done!
- Need to understand what people do.
- Be curious.
- Look at the dashboard – what does it tell you?
- Networking allows you to explore differences as well as what you have in common.
- Don’t distance yourself from failure.
- People like to make things complicated.
- Break bread.
- What drives him is that he’s always confident, and he’s always terrified.
- The desire not to fail is the same as being shy.
- Be a good listener.
- Like interesting people.
- Don’t have to be smart.
- Be genuine.
- The definition of learning is remembering what you are interested in.
- There’s no such thing as a teacher – only a guide.
- Celebrate connections with others.
Which of these ideas will you embrace as you attend your next networking event? Do you have anything to add to this list? Please comment below and share with your tribe if you think it’ll add value to their lives.