Posted in Business Coaching

Introduction to Media Production for Small Business Owners

In today’s fast-paced world, the use of multimedia content has become a crucial aspect of marketing for small businesses.

Whether it is creating videos for social media or designing graphics for advertisements, media production plays a vital role in promoting and growing a small business. In this video we will define what media production is, and you’ll discover 6 tips for small business owners to get started with media production.

What is media production?

Media production involves the creation of multimedia content that can be used for various purposes like advertising, branding, and marketing. However, for small business owners, the concept of media production can be intimidating, especially if they do not have any prior experience.

Tip #1: Define your objectives.

Before embarking on any media production project, it is essential to identify the goals of your small business. Determine the purpose of the media you want to produce and how it will help achieve your business objectives.

This will help you focus on creating content that is relevant to your target audience and serves the intended purpose.

Tip #2: Know your target audience.

Understanding your target audience is crucial to creating effective media content. Knowing their demographics, interests, and preferences will help you create content that resonates with them.

Research your target audience to understand their media consumption habits, and use this information to create content that will catch their attention.

Tip #3: Choose the right media format.

Selecting the right media format is vital to creating effective content. Depending on your business objectives, you may need to produce videos, images, infographics, or other multimedia content.

Choose the media format that best suits your needs and aligns with your target audience’s preferences.

Tip #4: Use quality equipment.

Producing high-quality media content requires the right equipment. Invest in good quality cameras, microphones, and lighting equipment to ensure that your content looks professional.

However, this does not mean you need to spend a fortune on equipment. There are many affordable options available that can produce excellent quality content.

Tip #5: Create a production plan.

Creating a production plan will help you stay organized and on track during the media production process. It will help you manage time and resources effectively and ensure that you are meeting your deadlines.

A production plan should include a timeline, a budget, and a list of tasks that need to be completed.

Tip #6: Edit and refine your content.

Editing and refining your content is an essential part of the media production process. It involves reviewing your work and making necessary changes to improve the quality of your content.

You may need to adjust the lighting, color grading, or sound quality of your video or images. Consider hiring a professional editor if you lack experience in this area.

Conclusion

In conclusion, media production can seem overwhelming for small business owners, but it is an essential aspect of modern-day marketing. By following these tips, you can create effective multimedia content that will help grow your business and engage your target audience.

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Posted in Life Coaching

Black Friday Sale: The Entrefluencer Academy

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Posted in Uncategorized, Video Production and Distribution

Will You Take the Action Needed to Improve Your Paid and Organic Social Media Marketing in 2021?

Schedule a Discovery Session to Learn More

Isn’t it time to move forward from dabbling with Facebook ads to actively implementing a well-planned annual social media marketing campaign?

The Quintessential Solopreneur

If you do not engage in a strategic, well-designed marketing plan, your business will not benefit from the opportunity to grow in 2021. There’s still time to decide to level up your social media marketing.

Legal Marketing Can Feel Puzzling!

Market research takes time, as does testing, copywriting, and distribution management. That’s where we come in!

We know the path for your firm to achieve social media success (and more financial security). By learning from the failures and successes of others, we can curate a marketing plan that is just the right fit for you.

Success Begins Inside of Us

Imagine people chasing you to become your clients, seeking out your wisdom, and trusting you. Why? Because you are delivering proven results (and they’re watching online).

Imagine becoming highly recognized as the local celebrity attorney in your community by people who acknowledge your expertise and credibility. Why? Because they’re following you online.

And imagine how you will feel to be generously, financially rewarded for doing the work you love! Why? Because you hired us.

Our film crew will capture your personality and your gifts in the best light possible, while your dedicated social media manager will increase your audience engagement and convert your followers into lifetime clients and brand ambassadors. Discover how our business-changing video production, marketing and distribution management can work for you.

Schedule a Discovery Session

One-Time and Retainer Options

Choices

Option One: Done-for-You Social Media Marketing Plan

Who:

You will maintain the duty of managing the distribution of your creatives across your preferred social media platforms.

What:

We will provide you with a curated 12-month social media marketing plan based on your wants and needs. You will receive step-by-step instructions, which include both organic and paid marketing content, on how to use the creatives we design for your firm from our videography and photo shoot. Use these creatives to distribute across Instagram, Facebook, YouTube, and LinkedIn, as well as in Google PPC campaigns.

When:

We strive to balance providing a quick turnaround while maintaining superior quality in post-production. For this reason, we commit to provide you with a proof within 48 hours for your preliminary approval. We will then have all deliverables available to you within seven days of production.

Where:

Your videos and photos, as well as ready-made ad copy, will be uploaded and stored to a dropbox file, exclusively made for your firm’s use, and available for instant download.

Why:

The Done-for-You Social Media Marketing Plan is a happy compromise for solopreneurs and small firms with limited advertising and marketing budgets. You can still accomplish your marketing objectives by trading some of your time for marketing activities, while outsourcing the creative process to us. As your business grows, we will be here to take the reins of all your marketing outreach needs.

How:

Simply schedule a discovery session below to see if we’re able to help you. We only work with ten clients per month, so we want to be sure that we are both a good fit for working together.

Schedule a Discovery Session Here

Month-to-Month Media Agency of Record Retainer

Option Two: Marketing and Distribution Management Retainer

Who:

After our director and cinematographer have filmed your commercial content, your firm will be assigned to a dedicated social media manager. These marketing professionals only work with up to 10 accounts per month to ensure that your firm gets more than enough first-class marketing research, creative ad copy, and top notch distribution service. Put another away, your marketing specialist will oversee the distribution of your creatives, test ads for performance and optimization, as well as monitor your competitors for strategic planning.

What:

We create the same twelve-month marketing plan as discussed previously in option one, then distribute your creatives on your behalf on a daily, weekly, and monthly basis. Our retainer service is month-to-month, so you will have the freedom to start and stop this service as you wish. However, when you see the ROI, we are certain that it will make sense to keep moving forward.

When:

Organization of organic and paid content – and their distribution – occurs daily, weekly, and monthly.

Where:

Your main website, Google PPC, Instagram, Facebook, YouTube, Twitter, and Tik Tok.

Why:

Our Marketing and Distribution Management Retainer option is ideal for firms of all sizes who are ready, willing, and able to outsource their social media marketing campaigns to a firm that delivers maximum ROI, month after month.

How:

This part is easy. Let’s sit down over a cup of coffee and discuss whether we can help you bridge the gap between where you are now and where you want to be.

Schedule a Discovery Session Today