For any aspiring entrepreneur who dreams of starting a business in 2023, our Black Friday special is tastier than turkey! 🦃😉
The foundation of today’s online business 👩🏻💻 requires that we utilize media production techniques 🎬 and have multiple pillars of marketing to amplify our message for long-term success and scalability. 🎚️
That’s why we are doubling down 🖥️🖥️ on our black Friday special promotion and giving you two signature programs for the price of one!
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How would you like to make more sales? Have you tried using the art of story selling – a.k.a. infotainment – to entice your target audience to buy your products and services? Well, what are you waiting for?
In this mini business plan, we outline the objective, strategy (action steps), amplification methods, and which KPIs to record to track your results while you grow your business. I’d you want to improve your sales and marketing process, then start using The Entrefluential Marketer Sales Journey contained in this mini business plan!
What if I told you that you could open up unlimited stores with unlimited salespeople who worked 24/7/365 and without pay? Guess what, you can! They’re called YouTube videos and they work around the clock to pitch your products, services, and affiliate sales. All you have to do is stake your claim on the land of virtual real estate on YouTube by creating and uploading content that adds value to viewers.
To learn more, click here!
Do you want to learn how to QUANTUM LEAP your new business? Magnify your influence by becoming a prolific guest speaker, podcast guest, and YouTube interviewee by harnessing the power of entrefluential networking!
In this mini business plan, you will learn the 9 networking platforms that will SUPERCHARGE your influence using the secret power of OPP (other people’s platforms)! In addition, I’m going to pull back the curtain and show you my favorite marketing strategy that has the power to AMPLIFY your business to the next level!
It’s a New Year, Time for a New Marketing Plan.
I have developed the habit of starting the year off by taking a step back to see the Big Picture 🖼 of what it is that I want to accomplish for the year. What it looks like for me in 2022 is a guy playing 7 chess ♟ games at the same time: real estate investor; real estate consultant; real estate brokerage owner; writer/marketer; lawyer; filmmaker; and musician. That’s a lot to juggle! 🤹♂️
When planning for your year ahead, do you find it best to compartmentalize each project?
I do! 🗂 So, this happened a couple days ago…
The heading says “business plan” but it’s really a top-down view of my marketing plan. Here’s how it works.
Start at the Top!
Rather than do what the others are doing, starting at the bottom of the pyramid and working their way up, I’ve taken the advice of one of my new quasi-mentors, Kathryn Porritt of Business Bravery to start at the top!
1. Top-of-Funnel Prospecting:
For me, the top-of-the-funnel is comprised of two types of ideal clients: platinum clients (those who own businesses and earn over $1MM per year) and premium clients (those who have salaried positions, usually at the c-suite, and earn between $200K to $999,999 per year).
Q: How Do I Reach Them?
The answer is multi-channel marketing. This includes:
- Direct mail,
- Social media ads,
- Custom FB audience (OWL + Batchskiptrace + RPR),
- SunBiz.org (FL business owner),
- SBA.gov (National business owner search),
- Branding ads,
- Press releases (PRNewswire), and
- Book tours
2. Middle-of-Funnel Prospecting:
This is akin to a database of your standard clientele (income < $200K per year). You’ll be able to reach them using Omni-present Marketing as well, but using different media and channels. Here’s a sample:
- YouTube videos,
- Udemy courses,
- Kajabi courses,
- Email list,
- Paid traffic on fiverr,
- Publishing one book a year,
- 365 days of blog posts,
- TV show,
- Seminars & webinars,
- Instructor courses live,
- Business cards and brochures,
- Booths at trade shows and association conferences,
- Booths at arts & crafts festivals,
- Sponsorship branding,
- Pop-up kiosks at the mall,
- Direct mail (postcards) campaign,
- Brand advertisement at the movies,
- Hotel magazine ads,
- Airline magazine ads, and
- Local and National real estate investor ads.
3. Bottom-of-Funnel Prospecting:
Since we’ve already covered everyone using income bracketing, let’s just say that anyone who has not yet been exposed to your brand (aka Cold Traffic) is, by default, within this container. The objective here is to ✈️ taxi all cold leads onto your Brand RAMP (read Professional Services Marketing by Shultz and Doerr) so that all prospects will recognize, articulate, memorize, and prefer your products and/or services. 🛫
Over to you. What does your marketing plan for 2022 look like? Does any of this resonate with you? Chime in! 🛎
Do you wake up every morning feeling excited about the day ahead of you? Honestly, sometimes I do, sometimes I don’t. That’s why I find it helpful to engage in a self-motivation ritual that helps me raise my energy level to start the day with a sense of optimism, hope, and joyfulness. And you can do it too!
How I Do It:
I have several reminders set on my cell phone (41 at present) to alert me at 6am. Each reminder carries different positive messages or tasks that I must accomplish, such as rehearsing my real estate sales scripts for working with buyers and sellers.
Today, I’d like to share with you 15 self-esteem affirmations. I use these to overcome my low self-esteem (something that I have come to realize I had developed growing up in a ‘challenging and toxic’ environment, to put it nicely.
Over time, the conscious activity of repeating positive affirmations will transfer the information from your conscious mind to your subconscious mind, also known as “auto-suggestion,” and will morph from thoughts to words, to actions, to habits, to character, to a new destiny. So, without further delay…
15 Self-Esteem Affirmations
- I add quality and value to my life and to the lives of others.
- I do what makes me feel alive.
- I enjoy spending time in quiet places.
- I have the courage to map out my own life.
- I believe in myself, even when no one else does.
- I am gifted in unique ways.
- I feel accepted and loved.
- I am independent.
- I accept myself completely.
- I embrace myself fully and joyfully.
- I am superior to my old self.
- I never underestimate my abilities.
- I embrace self-acceptance.
- I have the right mental attitude for success.
- I enjoy helping other people.
I hope you find these affirmations useful. To get the most out of them, I recommend that you read them three times a day for 21 days (morning, midday, and before bedtime.)
To your success!