Posted in Business Coaching

Student Saturdays: Setting Up Business Technology

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Posted in Business Coaching

7 Tactics for Increasing Sales

Sales is an essential part of every business, and learning effective sales tactics can make a significant difference in your ability to close deals and grow your revenue.

In this video, we will discuss the top 7 sales tactics that you can use to increase your chances of success.

Tactic #1: Build Rapport

Building rapport is an important part of any sales interaction. Salespeople need to establish a connection with their prospects and make them feel comfortable. One way to do this is by asking open-ended questions to learn more about the prospect’s needs and interests. This can help the salesperson tailor their pitch and build a stronger relationship with the prospect.

Tactic #2: Listen Actively

Listening actively is another critical sales tactic. Salespeople need to understand their prospects’ needs and pain points before they can offer a solution. Active listening involves paying attention to what the prospect is saying and asking follow-up questions to clarify any doubts. It also means acknowledging the prospect’s concerns and demonstrating empathy.

Tactic #3: Demonstrate value

Prospects need to see the value in what the salesperson is offering before they will consider making a purchase. Salespeople need to demonstrate the value of their product or service by highlighting its benefits and addressing any objections the prospect may have. They should also show how their offering can solve the prospect’s pain points and provide a tangible return on investment.

Tactic #4: Create urgency

Creating urgency is an effective way to close deals quickly. Salespeople can create urgency by highlighting limited-time offers or emphasizing the consequences of not taking action.

For example, they may mention that their product is in high demand or that the price will increase in the near future. However, it is important to do this ethically and without pressuring the prospect.

Tactic #5: Follow up

Following up is a crucial part of the sales process. Salespeople should follow up with prospects after the initial meeting to answer any questions and address any concerns. They should also stay in touch with prospects who are not yet ready to buy, to keep their offering top of mind. Following up demonstrates that the salesperson is committed to helping the prospect and can help build trust and credibility.

Tactic #6: Use social proof

Social proof is a powerful sales tactic that involves using testimonials, case studies, and other forms of social validation to demonstrate the effectiveness of a product or service. Salespeople should use social proof to show that their offering has helped other customers achieve their goals and overcome their pain points.

Tactic #7: Be persistent

Persistence is a critical trait for any successful salesperson. Salespeople need to be persistent without being pushy, following up with prospects and continuing to build relationships even if they initially say no. Persistence shows that the salesperson is committed to helping the prospect and can ultimately lead to a sale.


In closing, sales is an art, and mastering these tactics can help salespeople close more deals and grow revenue. Building rapport, active listening, demonstrating value, creating urgency, following up, using social proof, and being persistent are all important sales tactics that salespeople can use to increase their chances of success.

🤖 Source: ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

Posted in Business Coaching

Student Saturday: How to Set Up Human Resources in a New Business

Excerpt from Up! Course 3: Business Growth Plan, Module 3 – The Architect

Starting a new business is an exciting time, and it can be tempting to focus all your attention on the products or services you’ll offer. 

However, one critical component that you shouldn’t overlook is setting up human resources (HR) in your new business. 

Properly managing HR can help ensure that your business operates smoothly and can attract and retain talented employees. 

In this section, we’ll go over some key steps to help you set up HR in your new business.

Step 1: Develop an HR Plan

Before you begin hiring employees, it’s essential to have a plan for managing HR. This plan should include policies and procedures for hiring, onboarding, performance management, employee relations, and compliance. A comprehensive HR plan will help you stay organized and ensure that you’re meeting legal requirements.

Step 2: Create Job Descriptions

Job descriptions are essential for hiring the right employees. They should include job title, duties and responsibilities, required qualifications, and compensation. Job descriptions also help employees understand their roles and responsibilities and can be used for performance evaluations.

Step 3: Establish Employee Benefits

Offering employee benefits can help attract and retain talented employees. Benefits can include health insurance, retirement plans, paid time off, and flexible scheduling. It’s essential to research your options and determine which benefits make the most sense for your business and employees.

Step 4: Develop an Employee Handbook

An employee handbook outlines the policies and procedures that employees are expected to follow. It should include information about company culture, benefits, time off, and other important policies. An employee handbook helps ensure that all employees are aware of your expectations and can help reduce confusion and misunderstandings.

Step 5: Ensure Compliance with Employment Laws

Employment laws can be complex and vary depending on your industry and location. It’s essential to ensure that your business is complying with all applicable laws, such as minimum wage requirements, overtime pay, anti-discrimination laws, and workplace safety regulations.

Step 6: Provide Training and Support

Payroll and recordkeeping systems (such as ADP) help ensure that employees are paid accurately and on time and that all employee records are properly maintained. There are many software options available that can help simplify this process, but it’s important to select a system that meets your needs and is easy to use.

Step 7: Train Managers and Employees

Properly training managers and employees can help ensure that HR policies are followed consistently. Managers should be trained on how to handle employee relations issues and performance evaluations. Employees should be trained on company policies and procedures, including safety protocols.


Setting up HR in a new business can be challenging, but it’s essential for the success of your business. By developing an HR plan, creating job descriptions, establishing employee benefits, developing an employee handbook, ensuring compliance with employment laws, implementing payroll and recordkeeping systems, and training managers and employees, you’ll be on your way to building a strong and successful HR program.

If you would like additional support in setting up HR in your business, schedule a consultation with us at

🤖 (Source: ChatGPT)

Posted in Business Coaching

How to Raise Funds Using NFTs

Have you been curious about how to raise funds using non-fungible tokens (NFTs)?

Non-fungible tokens (NFTs) have been making headlines in recent years for their potential to revolutionize the way we buy, sell, and trade digital assets.

These unique digital tokens are often associated with the art world, where they have been used to sell digital artwork for millions of dollars.

However, NFTs have a wide range of applications beyond the art world, including fundraising.

In this video, we’ll explore how to raise funds using non-fungible tokens by answering a few frequently asked questions.

Q1. What are non-fungible tokens?

Before we dive into how to use NFTs for fundraising, it’s important to understand what NFTs are.

NFTs are unique digital tokens that are built on blockchain technology. Unlike cryptocurrencies such as Bitcoin or Ethereum, which are fungible, meaning that one unit of the currency is interchangeable with another unit, each NFT is unique and cannot be replicated.

This means that each NFT has a specific value and cannot be exchanged for another token on a one-to-one basis.

Q2. How can NFTs be used for fundraising?

NFTs can be used for fundraising in a number of different ways. One common approach is to create a digital collectible, such as a trading card or sticker, and sell it as an NFT.

These collectibles can be sold individually or as a set, with the proceeds going towards the fundraising goal.

Another approach is to create an NFT that grants the buyer access to a particular event or experience.

For example, a music artist could sell an NFT that grants the buyer backstage access to their next concert, or a sports team could sell an NFT that grants the buyer the opportunity to meet the team’s star player.

In this case, the NFT acts as a ticket or pass to the event or experience.

NFTs can also be used to sell digital goods, such as e-books, music, or videos.

By selling these goods as NFTs, the creator can ensure that each copy is unique and that the buyer is the only one with access to the digital content. This creates scarcity and exclusivity, which can increase the value of the digital goods and make them more attractive to buyers.

Q3. How can I create and sell NFTs for fundraising?

Creating and selling NFTs for fundraising is a relatively straightforward process.

Here are the 6 basic steps:

  1. Determine your fundraising goal and the type of NFT you want to create.
  2. Create the NFT using a blockchain platform such as Ethereum, which has built-in tools for creating and selling NFTs.
  3. Set a price for the NFT and determine how many copies you want to sell.
  4. List the NFT for sale on a marketplace that supports NFTs, such as OpenSea or Rarible.
  5. Promote the NFT through social media, email, and other channels to generate interest and drive sales.
  6. Once the NFTs are sold, transfer the proceeds to your fundraising campaign.


Non-fungible tokens offer a unique way to raise funds for a wide range of causes and projects.

By creating and selling NFTs, you can tap into the growing interest in digital collectibles and unique experiences, while raising funds to support your business or nonprofit endeavors.

While there are some technical challenges to creating and selling NFTs, the potential benefits make it a worthwhile endeavor for those looking to raise funds in a new and innovative way.

🤖 Source: ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

⚖️ Disclaimer: The content herein is for educational purposes only. The author hereby disclaims any liability for investment decisions made based on the information contained herein. You should consult with a financial advisor, accountant, and/or licensed attorney prior to making any investment decisions.

🏡 Coleman Tanner Realty is an equal housing provider. We represent residential and commercial real estate investors. For more information about our services, please visit us online at:

Office – Jacksonville:
(904) 698-2014

Posted in Business Coaching

How to Set Up a Customer Service System in Your New Business

(Excerpt from Up! Course 3, Module 3 – The Architect)

Starting a new business can be an exciting and challenging journey, and one of the most important aspects to consider is how you will set up your customer service. Providing excellent customer service is essential to building a loyal customer base, and it can make or break a new business. Here are some tips on how to set up customer service for your new business.

Tip 1: Determine Your Customer Service Goals

Before you begin setting up your customer service team, you need to determine your goals. What do you want to achieve with your customer service? What kind of experience do you want your customers to have? Your goals should align with your overall business goals and values.

Tip 2: Choose Your Customer Service Channels

There are various ways to provide customer service, such as email, phone, live chat, social media, and in-person. You should choose the channels that are most suitable for your business and your customers. For instance, if you have an online business, live chat and email might be the best channels.
Tip 3: Hire the Right People

Customer service representatives are the face of your business, and they should be friendly, knowledgeable, and able to solve problems quickly. When hiring customer service representatives, look for people who have experience in customer service, excellent communication skills, and a positive attitude.

Tip 4: Train Your Customer Service Representatives

Once you have hired your customer service representatives, it’s essential to provide them with the necessary training on your products or services, company policies, and how to handle diOnce you have hired your customer service representatives, it’s essential to provide them with the necessary training on your products or services, company policies, and how to handle difficult customers. The better trained your customer service representatives are, the more confident they will be in providing excellent service.

Tip 5: Develop a Customer Service Plan

A customer service plan outlines how your business will handle customer inquiries, complaints, and feedback. It should include the steps your representatives will take to resolve issues, how quickly they will respond to customers, and how you will measure customer satisfaction.

Tip 6: Monitor and Improve Your Customer Service

Finally, it’s essential to monitor your customer service performance and continually look for ways to improve. You can do this by collecting customer feedback, tracking response times, and analyzing customer service metrics. This information can help you identify areas where you need to improve and make necessary changes.

Bonus Tip: Start a Loyalty Rewards Program

Starting a loyalty rewards program can be a great way to incentivize repeat business and build customer loyalty in a new business. To begin, consider what rewards you would like to offer your customers, such as discounts, free products or services, or exclusive access to events or sales.

Next, choose a platform for managing the program, such as a loyalty app or a card-based system. Make sure to promote the program to customers through in-store signage, social media, and email campaigns. Once the program is up and running, monitor its effectiveness and make adjustments as needed to keep customers engaged and coming back for more. By investing in a loyalty rewards program, you can establish a strong foundation for long-term success in your business!


Setting up customer service for your new business requires careful planning, hiring the right people, and continuous improvement. By providing excellent customer service and loyalty rewards, you can build a loyal customer base that will support your business for years to come.

🤖 Source: ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

Posted in Business Coaching

How to Register an LLC in Florida

Posted in Business Coaching

Student Saturday: Intro to Fractional Franchising

Posted in Business Coaching

How to Franchise Your Small Business

Posted in Business Coaching

8 Business Skills for New Entrepreneurs

Have you ever wondered, “what business skills do most new business owners want to know?” If so, I have the answer for you! 👇

New business owners often want to know a wide range of skills that will help them successfully run their business. Here are eight of the most common business skills that new business owners want to know:

Financial Management

New business owners need to know how to manage their finances effectively, including creating and managing budgets, understanding financial statements, and managing cash flow.


Effective marketing is essential for any business. New business owners need to know how to identify their target market, create a marketing plan, and implement marketing strategies to reach their customers.


Sales are the lifeblood of any business. New business owners need to know how to sell their products or services effectively, including understanding customer needs, creating sales strategies, and closing deals.


As a business owner, you need to know how to lead your team effectively. This includes understanding how to motivate and inspire your team, set goals, and make difficult decisions.


Communication is key in business. New business owners need to know how to communicate effectively with employees, customers, and stakeholders.

Time Management

Managing your time effectively is crucial for any business owner. New business owners need to know how to prioritize tasks, set goals, and manage their schedule to maximize productivity.

Customer Service

Providing excellent customer service is essential for building a successful business. New business owners need to know how to create a customer service strategy, handle customer complaints, and retain customers.


Networking is crucial for building relationships with potential customers, partners, and investors. New business owners need to know how to network effectively, including attending events, making connections, and following up.

These are just some of the many business skills that new business owners need to know. It’s important to continue learning and developing new skills as your business grows and evolves.

Source: ChatGPT Mar 14 Version.

Posted in Business Coaching

Student Saturdays: How to Attract Customers to Your New Business

If you’re a business owner struggling to get customers, it can feel frustrating and overwhelming. After all, you’ve put a lot of time, effort, and money into starting your business, and you want to see it succeed. However, there are several steps you can take to attract more customers and grow your business. In this blog post, we’ll discuss some of the most effective strategies.

Know your target audience

One of the most important things you can do as a business owner is to understand who your target audience is. This will allow you to tailor your marketing messages and promotions to the people who are most likely to buy your products or services. Take the time to research your ideal customer’s demographics, interests, and buying habits.

Optimize your website for search engines

Your website is often the first point of contact for potential customers, so it’s crucial to make sure it’s optimized for search engines. This means using relevant keywords, creating high-quality content, and ensuring your site is mobile-friendly and easy to navigate.

Utilize social media

Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for reaching new customers. Make sure you have a presence on the platforms your target audience uses most frequently, and create engaging content that resonates with them.

Offer promotions and discounts

Offering promotions and discounts can be an effective way to entice new customers to try your products or services. Consider running a limited-time sale or offering a discount to first-time customers.

Build relationships with existing customers

Your existing customers can be some of your best sources of new business. Make sure you’re engaging with them regularly through email marketing, social media, or other channels, and consider offering incentives for referrals.

Attend networking events

Attending networking events in your industry can be a great way to meet new people and build relationships. Make sure you have business cards and be prepared to talk about your business and what sets it apart.

Leverage online reviews

Positive reviews can be a powerful tool for attracting new customers. Encourage your satisfied customers to leave reviews on platforms like Yelp, Google, or Facebook, and be sure to respond to any negative reviews in a professional and helpful manner.

In conclusion, attracting new customers is an ongoing process, but with these strategies in mind, you can start to see results. Remember to focus on your target audience, optimize your website, utilize social media, offer promotions, build relationships with existing customers, attend networking events, and leverage online reviews. With persistence and patience, you can grow your customer base and take your business to the next level.

Here are some obstacles new business owners face:

  1. Lack of experience: Starting a business is a complex process that requires a lot of knowledge and skill. Many new business owners may struggle with various aspects of running a business, such as accounting, marketing, and management.
  2. Limited resources: Starting a business can be expensive, and new business owners may not have the resources they need to invest in things like marketing, equipment, or personnel.
  3. Competing with established businesses: In many industries, there may be established businesses that already have a strong customer base and brand recognition. This can make it challenging for new businesses to compete and attract customers.
  4. Uncertainty and risk: Starting a business is inherently risky, and there are many factors that can impact its success. New business owners may struggle with uncertainty and risk, which can make it difficult to make decisions and take action.

Want more help? Check out these 2 videos:

In this video, digital marketing expert Neil Patel shares five effective marketing strategies that can help new business owners attract more customers and grow their business.

Entrepreneur and investor Gary Vaynerchuk shares his insights on how to build a sustainable business that can last for the long haul.

In this video, Valuetainment founder Patrick Bet-David discusses some of the common obstacles that new business owners face, and provides tips on how to overcome them.


Starting a business is not an easy task, and new business owners will likely face a range of obstacles and challenges. However, with perseverance, hard work, and the right strategies, they can overcome these obstacles and build a successful business.

Source: ChatGPT