Posted in Business Coaching

Student Saturdays: Setting Up Business Technology

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Posted in Business Coaching

Introduction to Media Production for Small Business Owners

In today’s fast-paced world, the use of multimedia content has become a crucial aspect of marketing for small businesses.

Whether it is creating videos for social media or designing graphics for advertisements, media production plays a vital role in promoting and growing a small business. In this video we will define what media production is, and you’ll discover 6 tips for small business owners to get started with media production.

What is media production?

Media production involves the creation of multimedia content that can be used for various purposes like advertising, branding, and marketing. However, for small business owners, the concept of media production can be intimidating, especially if they do not have any prior experience.

Tip #1: Define your objectives.

Before embarking on any media production project, it is essential to identify the goals of your small business. Determine the purpose of the media you want to produce and how it will help achieve your business objectives.

This will help you focus on creating content that is relevant to your target audience and serves the intended purpose.

Tip #2: Know your target audience.

Understanding your target audience is crucial to creating effective media content. Knowing their demographics, interests, and preferences will help you create content that resonates with them.

Research your target audience to understand their media consumption habits, and use this information to create content that will catch their attention.

Tip #3: Choose the right media format.

Selecting the right media format is vital to creating effective content. Depending on your business objectives, you may need to produce videos, images, infographics, or other multimedia content.

Choose the media format that best suits your needs and aligns with your target audience’s preferences.

Tip #4: Use quality equipment.

Producing high-quality media content requires the right equipment. Invest in good quality cameras, microphones, and lighting equipment to ensure that your content looks professional.

However, this does not mean you need to spend a fortune on equipment. There are many affordable options available that can produce excellent quality content.

Tip #5: Create a production plan.

Creating a production plan will help you stay organized and on track during the media production process. It will help you manage time and resources effectively and ensure that you are meeting your deadlines.

A production plan should include a timeline, a budget, and a list of tasks that need to be completed.

Tip #6: Edit and refine your content.

Editing and refining your content is an essential part of the media production process. It involves reviewing your work and making necessary changes to improve the quality of your content.

You may need to adjust the lighting, color grading, or sound quality of your video or images. Consider hiring a professional editor if you lack experience in this area.


In conclusion, media production can seem overwhelming for small business owners, but it is an essential aspect of modern-day marketing. By following these tips, you can create effective multimedia content that will help grow your business and engage your target audience.

ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

Posted in Business Coaching

7 Tactics for Increasing Sales

Sales is an essential part of every business, and learning effective sales tactics can make a significant difference in your ability to close deals and grow your revenue.

In this video, we will discuss the top 7 sales tactics that you can use to increase your chances of success.

Tactic #1: Build Rapport

Building rapport is an important part of any sales interaction. Salespeople need to establish a connection with their prospects and make them feel comfortable. One way to do this is by asking open-ended questions to learn more about the prospect’s needs and interests. This can help the salesperson tailor their pitch and build a stronger relationship with the prospect.

Tactic #2: Listen Actively

Listening actively is another critical sales tactic. Salespeople need to understand their prospects’ needs and pain points before they can offer a solution. Active listening involves paying attention to what the prospect is saying and asking follow-up questions to clarify any doubts. It also means acknowledging the prospect’s concerns and demonstrating empathy.

Tactic #3: Demonstrate value

Prospects need to see the value in what the salesperson is offering before they will consider making a purchase. Salespeople need to demonstrate the value of their product or service by highlighting its benefits and addressing any objections the prospect may have. They should also show how their offering can solve the prospect’s pain points and provide a tangible return on investment.

Tactic #4: Create urgency

Creating urgency is an effective way to close deals quickly. Salespeople can create urgency by highlighting limited-time offers or emphasizing the consequences of not taking action.

For example, they may mention that their product is in high demand or that the price will increase in the near future. However, it is important to do this ethically and without pressuring the prospect.

Tactic #5: Follow up

Following up is a crucial part of the sales process. Salespeople should follow up with prospects after the initial meeting to answer any questions and address any concerns. They should also stay in touch with prospects who are not yet ready to buy, to keep their offering top of mind. Following up demonstrates that the salesperson is committed to helping the prospect and can help build trust and credibility.

Tactic #6: Use social proof

Social proof is a powerful sales tactic that involves using testimonials, case studies, and other forms of social validation to demonstrate the effectiveness of a product or service. Salespeople should use social proof to show that their offering has helped other customers achieve their goals and overcome their pain points.

Tactic #7: Be persistent

Persistence is a critical trait for any successful salesperson. Salespeople need to be persistent without being pushy, following up with prospects and continuing to build relationships even if they initially say no. Persistence shows that the salesperson is committed to helping the prospect and can ultimately lead to a sale.


In closing, sales is an art, and mastering these tactics can help salespeople close more deals and grow revenue. Building rapport, active listening, demonstrating value, creating urgency, following up, using social proof, and being persistent are all important sales tactics that salespeople can use to increase their chances of success.

🤖 Source: ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

Posted in Real Estate Sales Tips

So You Want to Be a Real Estate Agent?

Dear Potential Real Estate Agent,

Are you looking to take your real estate career to the next level? Look no further! We are currently seeking ambitious and driven real estate agents to join our team at Coleman Tanner Realty in Miami and Jacksonville.

At Coleman Tanner Realty, we understand the importance of providing our agents with the tools and resources they need to succeed. That’s why we offer unparalleled support and training programs to ensure our agents are equipped with the knowledge and skills necessary to thrive in today’s competitive real estate market.

Our new teams will be made up of five top-performing agents who are committed to delivering exceptional service to our clients. With our extensive network and marketing strategies, we aspire to establish a strong reputation in the industry, becoming one of the most trusted and respected brokerages in the area.

We are looking for agents who share our values of honesty, integrity, and professionalism. Our ideal team members are passionate about what they do and are dedicated to helping their clients achieve their real estate goals.

As a member of our team, you will have access to:

  • Comprehensive training programs to help you build your skills and knowledge
  • A supportive team environment that encourages growth and collaboration
  • Cutting-edge technology to streamline your work and enhance your productivity
  • A competitive compensation package that rewards hard work and dedication

Whether you are just starting your career in real estate or are an experienced agent looking to take your business to the next level, we invite you to join our team. At Coleman Tanner Realty, you will have the opportunity to work with some of the best in the industry and be a part of a company that is committed to your success.

If you are interested in learning more about this exciting opportunity, your next step is to click on the link below to download our New Agent Welcome Packet. If you have any questions, please don’t hesitate to contact us. We look forward to hearing from you soon.


John W. Tanner, J.D.|M.S.
Lic. Real Estate Broker-Owner

Download Our New Agent Welcome Packet

Posted in Business Coaching

Student Saturday: How to Set Up Human Resources in a New Business

Excerpt from Up! Course 3: Business Growth Plan, Module 3 – The Architect

Starting a new business is an exciting time, and it can be tempting to focus all your attention on the products or services you’ll offer. 

However, one critical component that you shouldn’t overlook is setting up human resources (HR) in your new business. 

Properly managing HR can help ensure that your business operates smoothly and can attract and retain talented employees. 

In this section, we’ll go over some key steps to help you set up HR in your new business.

Step 1: Develop an HR Plan

Before you begin hiring employees, it’s essential to have a plan for managing HR. This plan should include policies and procedures for hiring, onboarding, performance management, employee relations, and compliance. A comprehensive HR plan will help you stay organized and ensure that you’re meeting legal requirements.

Step 2: Create Job Descriptions

Job descriptions are essential for hiring the right employees. They should include job title, duties and responsibilities, required qualifications, and compensation. Job descriptions also help employees understand their roles and responsibilities and can be used for performance evaluations.

Step 3: Establish Employee Benefits

Offering employee benefits can help attract and retain talented employees. Benefits can include health insurance, retirement plans, paid time off, and flexible scheduling. It’s essential to research your options and determine which benefits make the most sense for your business and employees.

Step 4: Develop an Employee Handbook

An employee handbook outlines the policies and procedures that employees are expected to follow. It should include information about company culture, benefits, time off, and other important policies. An employee handbook helps ensure that all employees are aware of your expectations and can help reduce confusion and misunderstandings.

Step 5: Ensure Compliance with Employment Laws

Employment laws can be complex and vary depending on your industry and location. It’s essential to ensure that your business is complying with all applicable laws, such as minimum wage requirements, overtime pay, anti-discrimination laws, and workplace safety regulations.

Step 6: Provide Training and Support

Payroll and recordkeeping systems (such as ADP) help ensure that employees are paid accurately and on time and that all employee records are properly maintained. There are many software options available that can help simplify this process, but it’s important to select a system that meets your needs and is easy to use.

Step 7: Train Managers and Employees

Properly training managers and employees can help ensure that HR policies are followed consistently. Managers should be trained on how to handle employee relations issues and performance evaluations. Employees should be trained on company policies and procedures, including safety protocols.


Setting up HR in a new business can be challenging, but it’s essential for the success of your business. By developing an HR plan, creating job descriptions, establishing employee benefits, developing an employee handbook, ensuring compliance with employment laws, implementing payroll and recordkeeping systems, and training managers and employees, you’ll be on your way to building a strong and successful HR program.

If you would like additional support in setting up HR in your business, schedule a consultation with us at

🤖 (Source: ChatGPT)

Posted in Business Coaching

How to Raise Funds Using NFTs

Have you been curious about how to raise funds using non-fungible tokens (NFTs)?

Non-fungible tokens (NFTs) have been making headlines in recent years for their potential to revolutionize the way we buy, sell, and trade digital assets.

These unique digital tokens are often associated with the art world, where they have been used to sell digital artwork for millions of dollars.

However, NFTs have a wide range of applications beyond the art world, including fundraising.

In this video, we’ll explore how to raise funds using non-fungible tokens by answering a few frequently asked questions.

Q1. What are non-fungible tokens?

Before we dive into how to use NFTs for fundraising, it’s important to understand what NFTs are.

NFTs are unique digital tokens that are built on blockchain technology. Unlike cryptocurrencies such as Bitcoin or Ethereum, which are fungible, meaning that one unit of the currency is interchangeable with another unit, each NFT is unique and cannot be replicated.

This means that each NFT has a specific value and cannot be exchanged for another token on a one-to-one basis.

Q2. How can NFTs be used for fundraising?

NFTs can be used for fundraising in a number of different ways. One common approach is to create a digital collectible, such as a trading card or sticker, and sell it as an NFT.

These collectibles can be sold individually or as a set, with the proceeds going towards the fundraising goal.

Another approach is to create an NFT that grants the buyer access to a particular event or experience.

For example, a music artist could sell an NFT that grants the buyer backstage access to their next concert, or a sports team could sell an NFT that grants the buyer the opportunity to meet the team’s star player.

In this case, the NFT acts as a ticket or pass to the event or experience.

NFTs can also be used to sell digital goods, such as e-books, music, or videos.

By selling these goods as NFTs, the creator can ensure that each copy is unique and that the buyer is the only one with access to the digital content. This creates scarcity and exclusivity, which can increase the value of the digital goods and make them more attractive to buyers.

Q3. How can I create and sell NFTs for fundraising?

Creating and selling NFTs for fundraising is a relatively straightforward process.

Here are the 6 basic steps:

  1. Determine your fundraising goal and the type of NFT you want to create.
  2. Create the NFT using a blockchain platform such as Ethereum, which has built-in tools for creating and selling NFTs.
  3. Set a price for the NFT and determine how many copies you want to sell.
  4. List the NFT for sale on a marketplace that supports NFTs, such as OpenSea or Rarible.
  5. Promote the NFT through social media, email, and other channels to generate interest and drive sales.
  6. Once the NFTs are sold, transfer the proceeds to your fundraising campaign.


Non-fungible tokens offer a unique way to raise funds for a wide range of causes and projects.

By creating and selling NFTs, you can tap into the growing interest in digital collectibles and unique experiences, while raising funds to support your business or nonprofit endeavors.

While there are some technical challenges to creating and selling NFTs, the potential benefits make it a worthwhile endeavor for those looking to raise funds in a new and innovative way.

🤖 Source: ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

⚖️ Disclaimer: The content herein is for educational purposes only. The author hereby disclaims any liability for investment decisions made based on the information contained herein. You should consult with a financial advisor, accountant, and/or licensed attorney prior to making any investment decisions.

🏡 Coleman Tanner Realty is an equal housing provider. We represent residential and commercial real estate investors. For more information about our services, please visit us online at:

Office – Jacksonville:
(904) 698-2014

Posted in Business Coaching

How to Set Up a Customer Service System in Your New Business

(Excerpt from Up! Course 3, Module 3 – The Architect)

Starting a new business can be an exciting and challenging journey, and one of the most important aspects to consider is how you will set up your customer service. Providing excellent customer service is essential to building a loyal customer base, and it can make or break a new business. Here are some tips on how to set up customer service for your new business.

Tip 1: Determine Your Customer Service Goals

Before you begin setting up your customer service team, you need to determine your goals. What do you want to achieve with your customer service? What kind of experience do you want your customers to have? Your goals should align with your overall business goals and values.

Tip 2: Choose Your Customer Service Channels

There are various ways to provide customer service, such as email, phone, live chat, social media, and in-person. You should choose the channels that are most suitable for your business and your customers. For instance, if you have an online business, live chat and email might be the best channels.
Tip 3: Hire the Right People

Customer service representatives are the face of your business, and they should be friendly, knowledgeable, and able to solve problems quickly. When hiring customer service representatives, look for people who have experience in customer service, excellent communication skills, and a positive attitude.

Tip 4: Train Your Customer Service Representatives

Once you have hired your customer service representatives, it’s essential to provide them with the necessary training on your products or services, company policies, and how to handle diOnce you have hired your customer service representatives, it’s essential to provide them with the necessary training on your products or services, company policies, and how to handle difficult customers. The better trained your customer service representatives are, the more confident they will be in providing excellent service.

Tip 5: Develop a Customer Service Plan

A customer service plan outlines how your business will handle customer inquiries, complaints, and feedback. It should include the steps your representatives will take to resolve issues, how quickly they will respond to customers, and how you will measure customer satisfaction.

Tip 6: Monitor and Improve Your Customer Service

Finally, it’s essential to monitor your customer service performance and continually look for ways to improve. You can do this by collecting customer feedback, tracking response times, and analyzing customer service metrics. This information can help you identify areas where you need to improve and make necessary changes.

Bonus Tip: Start a Loyalty Rewards Program

Starting a loyalty rewards program can be a great way to incentivize repeat business and build customer loyalty in a new business. To begin, consider what rewards you would like to offer your customers, such as discounts, free products or services, or exclusive access to events or sales.

Next, choose a platform for managing the program, such as a loyalty app or a card-based system. Make sure to promote the program to customers through in-store signage, social media, and email campaigns. Once the program is up and running, monitor its effectiveness and make adjustments as needed to keep customers engaged and coming back for more. By investing in a loyalty rewards program, you can establish a strong foundation for long-term success in your business!


Setting up customer service for your new business requires careful planning, hiring the right people, and continuous improvement. By providing excellent customer service and loyalty rewards, you can build a loyal customer base that will support your business for years to come.

🤖 Source: ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

Posted in Business Coaching

How to Register an LLC in Florida

Posted in Business Coaching

How to Franchise Your Small Business

Posted in Business Coaching

The Evolution of Business Education