Gotta love a good alliteration! All kidding aside, this blog post is about taking account of your business homepage to ascertain whether or not it’s time for an update!
Start With a Spotlight Video!
One of the best ways to inform your viewers of who you are and what you do is by adding a promo video at the top of your homepage underneath your banner.
The best way to sell your products or services is to present a problem/solution demonstration inside of your spotlight video. For instance, if you’re a pressure washing company, you could display a homeowner who is getting the home ready to list in this hot real estate market, but the driveway looks dirty and the neighbors are judging. Uh-oh.
The owner receives a flyer from your local pressure washing company in the mail and the owner has an immediate ‘aha’ moment. Cut to pressure washing service in action. Next, the owner peeks out the window to a line of buyers outside waiting to present their offers (above asking price, of course!) The homeowner (your prospective client) lives happily ever after!
Like a Good Kindergartener, Compartmentalize Your Wares.
It helps viewers when you compartmentalize each section of your business so they can go straight to the resources they are looking for (and reduces your click through rate in the process!)
Now is the time to channel your inner air traffic controller 🛩 psyche and plan how you’ll drive traffic on your homepage.
Start with a story. Why should a viewer stay on your page? What’s in it for them?
Compartmentalize your page into at least three sections:
Part One: problem/solution
Part Two: client testimonials
Part Three: CTA – appointment calendar links or order buttons.
Leave the “we’re the best on earth” braggadocio behind! No one cares about us, they only care about how we can make their lives better.
In closing, take some time this week to check the pulse of your page. is it time for a remodel? Even BK and McD know when it’s time to remodel, and look how they’re doing! Go remodel, revamp, and modernize your business page.
How are you showing up to your sphere of influence (SOI) and potential clients? Are you tuning in to their frequency?
In this context, frequency is decibel of sound that your audience (SOI & prospects) listens in?
Are you communicating to your audience with frequency?
In this context, frequency is defined as the number of times you show up and communicate.
For the former, there is a pre-requisite that you know how your audience prefers to communicate about your subject matter. You can research the answer to this query by going to Quora or Reddit to see what questions and answers are shared around your subject matter. (That’s the easiest method.) Alternatively, you could conduct surveys to a random sampling of your audience to determine their communication styles & preferences. With this background research completed, you’ll be able to tune in to their frequency and get your messages across effectively! 📡
As for the latter, the level of frequency in which you need to show up is dependent on the level of noise surrounding your audience. In our Social media age, you will need to show up more often in order to be seen by your audience. Traditionally, the rule of thumb was market to your audience seven times. 7️⃣➕
Today, because of the high quantity of content distribution, you should be showing up about 20 times per prospect. 2️⃣0️⃣➕
You may think that 20 times seems like a lot, because it is a lot, and I may not sit with you well to communicate with one person 20 times on one social media platform. I think the same way too. The good news is that you can mix up those 20 messages over multiple social media platforms so that you don’t come across as desperate or pushy. So let’s say you shop for times on Facebook, four times on Instagram, four times on LinkedIn, four times on YouTube, and four times on Twitter. Now you have made 20 contacts with your audience over 5 channels – not too shabby!
Question: what do I say 20 times?
I’m glad you asked! Use the F.O.R.D. method (family, occupation, recreation, dreams). Spread your communication out so that you communicate four times per day.
Start With a Post that Talks About Your Family.
Share an activity that you just did or will do together. People know, like, and trust (KLT) other people who are similar to themselves, so you can earn cool points if you happen to be engaging in similar family activities as your audience and their families. 💁♂️🤱💇♀️🤷♂️
Make Your Next Post About Your Occupation.
We all know that there are good days and bad days at work. Sharing your ups and downs humanize you and makes you more relatable to your audience, just don’t bash anyone from your workplace because you might have a boomerang come back at you. You can vent while being civil. And if you are venting, ask your audience for advice! People love to help other people that are facing similar challenges that they have gone through themselves, it is in our human nature to do so. 🏢 🤫😩😮😬
Write Your Third Post About Recreational Activities.
When was the last time you and your family had a picnic in the park? If you haven’t done this in a while, I recommend that you pack a bag or picnic basket (are those still a thing?), a blanket large enough to provide space for everyone in your family, f&b, and perhaps a good book to read together. Snap a photo and share it! 👨👩👧 📸
Lastly, End Your Posting Day by Talking About Your Dreams (or Your Audiences’ Dreams)!
What are your plans for the future? What plans does your audience have that you can help them achieve? People love to dream about the life they want, but seldom do they write it down and reverse engineer a path to achieve their desires. You can serve them well here.
Q: But When Should I Post?
Let’s follow the KISS method (keep it simple, silly). All of us pretty much start our days between 6 and 10 a.m., so let’s start posting in 4 hour increments (frequency) beginning at 8 a.m.!
In closing, knowing the frequency at which your audience communicates 🗣👂 and communicating with frequency 🗣✖️4️⃣, using the 🚘 F.O.R.D. Method, across multiple social media channels 🎙 📺 🖥 📲 will provide you with the quality, quantity, and variety sufficient enough to break through the 🚪 barrier of noise (other people’s messages) to get your communications heard by your intended recipients. 👏 🤩 🥰