Posted in Sales and Marketing Tips

How To Earn Affiliate Income as a Real Estate Agentfluencer

Objective:

If you’re a real estate agent, then you probably already know that 90% of new agents fail and leave the business by the end of their first year! That’s a BIG problem. My question is why haven’t brokerages come up with a game plan to fix it?

🤔 Not finding an answer from the great wizard of Google, I decided to tackle this problem myself!

One solution that I discovered while exploring the world of content marketing, and began experimenting with, is how to earn affiliate income using product links inside my YouTube video descriptions.

Then my objective became more clear: to earn affiliate income from my CRM database (my farm area lead list) while promoting my brand. How? We make sales by doing Show & Tell, but with household goods!

Video Content:

  1. Food & Beverage: dinnerware, culinary tools, cookware, glasses, wine, groceries, and more!
  2. Birthdays: gift ideas for Mom, Dad, Kids, Teens, friends, co-workers, and neighbors; party themes; invite cards, etc.
  3. Holidays: Valentines, St. Paddy’s Day, July 4th, Cinco de Mayo, Thanksgiving, Christmas & NYE!
  4. Recreation: pool stuff, kayaking, camping, hiking, jogging, barbecue stuff, outdoor bowling, cornhole, etc.
  5. Bedrooms & Bathrooms: towels, towel racks, and toilet paper (oh my)! Linens and things, hehe.

We make sales by doing Show & Tell, but with household goods!

The Framework:

First, start by stating the purpose of your video. Example: For a long time, I wanted to grow out my beard, but I was embarrassed of how old I would look because of all my white hair.

Before

Second, share a personal life story that illustrates how or why you bought product “x” and explain how it solved your problem. Example: But the. I saw this beard coloring kit for men, so I gave it a try. Now I look and feel 20 years younger! I wish I had known about this product before.

After

Third, wrap up your video by including a call to action (CTA). Example: If you’ve been thinking about growing a beard too, or if your husband could use a touch up, then check out this product. I bought it from Amazon here: [product link]. Happy tinting! 😉

Sample product image

That’s a wrap! 🎬

If you liked this lesson and it makes sense to learn more about other ways to generate ancillary income in your real estate or other entrepreneurial business, check out my mini business plans called The 10 Pillars of Entrefluential Success here: courses

Posted in Life Coaching, Real Estate Sales Tips

New Release: The Entrefluential Podcast, Episode 5 (featuring Fabricio Carminati)

Have you ever wondered what it’s like to buy and sell real estate in Europe? Well today we’re pulling back the curtain and revealing the inside scoop from a real estate broker in Nice, France!

Posted in Life Coaching, Real Estate Investing

New Release: The Entrefluential Investor

Become a Real Estate Investor, Start Growing Your Real Estate Portfolio

Have you ever dreamed about owning a handful of properties, like playing the game of Monopoly, but in real life? Me too. And with all of the information online, I’m sure you’ve had your share of flipping, wholesaling, and blah, blah, blah advice. Am I right?

Let me give it to you straight, if it were so easy, then everybody would be doing it! The fact is that those investment strategies are oversaturated, you have to have a ton of conversations to get to the one seller who says yes, and you’re probably going to feel like a snake oil salesperson, at best, or a con artist, at worst. You don’t have to join that madness.

The simplest way to get started is to invest in low-cost tax deeds. Some states offer amazing interest rates (18% to 25%) and their bidding sites make it easy to sign up.

My next favorite real estate investment strategy is to acquire short-term rental (STR) properties. This mini business plan introduces you to my strategy for STR Conversions (a book I am writing).

Learn more here.

Posted in Life Coaching

New Release: The Entrefluential Life Podcast, Episode 3

Posted in Real Estate Sales Tips

New Release: The Entrefluential Agent Outline

According to statistics, approximately 90% of new real estate agents drop out of the industry by the end of their first year in the business. I know first-hand what that’s like because I had to step out and take other jobs to survive. But I always felt deep down that there had to be a better way to not only survive, but thrive as a new agent – a new strategy that anyone can do.

As I have had thirty years to observe, reflect, and experiment, a methodology began to emerge and evolve. I call it Entrefluence.

Click on this link to download my new outline to learn 6 ways to earn ancillary income while building your client base as a real estate agent!

The Entrefluential Agent

Posted in Sales and Marketing Tips

Climb the Marketing Mountain

Posted in Real Estate Sales Tips

Additional Revenue Generators for Real Estate Agents & Brokers

Check out this new video I made describing revenue generator #1: https://www.wevideo.com/view/2548328675

Become a virtual real estate instructor
Posted in Real Estate Sales Tips

New Release: The Entrefluential Broker Startup Bundle – Now Available!

Hello My Real Estate Friends!

I just finished putting the final touches on this 10-pack startup bundle with templates that you can use right away inside your real estate brokerages. Here’s what’s inside…

Available Now!
  • Bonus #1: Listing Consultation Package
  • Bonus #2: 8-Week Home Marketing Plan
  • Bonus #3: Buyer Consultation Package
  • Bonus #4: Open House Package
  • Bonus #5: Off-Market Prospecting Guide
  • Bonus #6: i-Buyer Marketing Guide
  • Bonus #7: Sponsorship Marketing Guide
  • Bonus #8: 2022 Marketing Calendar
  • Bonus #9: Top 20 Ad Headlines for 2022
  • Bonus #10: Agent Recruiting Package
Posted in Sales and Marketing Tips, Uncategorized

Are We Insta-Friends?

I’m on Instagram as johnwtanner. Install the app to follow my photos and videos. https://www.instagram.com/invites/contact/?i=1cq3be9wnoqni&utm_content=ikx2ojd

Posted in Sales and Marketing Tips

Got a 2022 Marketing Plan?

It’s a New Year, Time for a New Marketing Plan.

I have developed the habit of starting the year off by taking a step back to see the Big Picture 🖼 of what it is that I want to accomplish for the year. What it looks like for me in 2022 is a guy playing 7 chess ♟ games at the same time: real estate investor; real estate consultant; real estate brokerage owner; writer/marketer; lawyer; filmmaker; and musician. That’s a lot to juggle! 🤹‍♂️

When planning for your year ahead, do you find it best to compartmentalize each project?

I do! 🗂 So, this happened a couple days ago…

The heading says “business plan” but it’s really a top-down view of my marketing plan. Here’s how it works.

Start at the Top!

Platinum Clients are at the TOP of the Funnel!

Rather than do what the others are doing, starting at the bottom of the pyramid and working their way up, I’ve taken the advice of one of my new quasi-mentors, Kathryn Porritt of Business Bravery to start at the top!

1. Top-of-Funnel Prospecting:

For me, the top-of-the-funnel is comprised of two types of ideal clients: platinum clients (those who own businesses and earn over $1MM per year) and premium clients (those who have salaried positions, usually at the c-suite, and earn between $200K to $999,999 per year).

Q: How Do I Reach Them?

The answer is multi-channel marketing. This includes:

  • Direct mail,
  • Social media ads,
  • Custom FB audience (OWL + Batchskiptrace + RPR),
  • CrunchBase,
  • SunBiz.org (FL business owner),
  • SBA.gov (National business owner search),
  • Branding ads,
  • Press releases (PRNewswire), and
  • Book tours
Premium Clients Make Premium Purchases!

2. Middle-of-Funnel Prospecting:

This is akin to a database of your standard clientele (income < $200K per year). You’ll be able to reach them using Omni-present Marketing as well, but using different media and channels. Here’s a sample:

  • YouTube videos,
  • Udemy courses,
  • Kajabi courses,
  • Email list,
  • Paid traffic on fiverr,
  • Publishing one book a year,
  • 365 days of blog posts,
  • Podcast,
  • TV show,
  • Seminars & webinars,
  • Instructor courses live,
  • Business cards and brochures,
  • Booths at trade shows and association conferences,
  • Booths at arts & crafts festivals,
  • Sponsorship branding,
  • Pop-up kiosks at the mall,
  • Direct mail (postcards) campaign,
  • Brand advertisement at the movies,
  • Hotel magazine ads,
  • Airline magazine ads, and
  • Local and National real estate investor ads.
Most of Us Start at the Bottom of the Funnel.

3. Bottom-of-Funnel Prospecting:

Since we’ve already covered everyone using income bracketing, let’s just say that anyone who has not yet been exposed to your brand (aka Cold Traffic) is, by default, within this container. The objective here is to ✈️ taxi all cold leads onto your Brand RAMP (read Professional Services Marketing by Shultz and Doerr) so that all prospects will recognize, articulate, memorize, and prefer your products and/or services. 🛫

Over to you. What does your marketing plan for 2022 look like? Does any of this resonate with you? Chime in! 🛎

Cheers!

John