Posted in Life Coaching

The Entrefluential Life, Episode (lwith Mystery Guest (Giselle Thayer) Now Available

Posted in Life Coaching

The Entrefluential Life Podcast, Episode 8, with Special Guest, Attorney Charles Vega

Posted in Life Coaching

Social Status = Influence

If you want instant influence, then learn how to help people improve their social status.

The only thing that persuades people to move toward you or from you is their presumption to whether or not you will increase their status or decrease it.

Most of our decisions throughout life are tied to how we perceive ourselves and how others will perceive us. Think about the following status symbols:

Harvard degree = intelligence

Rolex watch = style

Oceanfront estate = wealth

Washboard abs = healthy lifestyle

Business owner = power

Family vacations = happiness

From the clothing brands we wear to the cars we drive, the schools we send our kids to, and the neighborhoods we live in, from the companies we work for to the places we go to on vacation, all are indicators of social status.

In the book how to Win Friends and Influence People, Dale Carnegie wrote about liking people.

You can take this a step further by helping people improve their social status.

Posted in Life Coaching

New Release: The Entrefluential Life Podcast, Episode 4

Click here to watch our episode 4!

Posted in Life Coaching

NewRelease: The Entrefluential Life Podcast, Episode 2

Streaming Live on YouTube, Tuesdays at 7:30pm
Posted in Sales and Marketing Tips

Are You Using Video as Part of Your Marketing Strategy?

If you haven’t taken the dip in the video marketing waters, now is the time to start – if you like connecting with your community where your future clients exist and you realize that inbound marketing is superior to outbound marketing. 🙀

Okay, so you may be timid about getting in front of the camera, we all are. But, if you turn your attention away from “how you’ll look” and towards “how you will help,” then recording yourself isn’t so bad and is worth a bit of temporary discomfort – being of service often requires some self-sacrifice. 🤨

To help you with your foray into 🎥 recording, I’m giving you a 5-part outline for video content creation that’s applicable to any subject.

1. The Hook.

Start with an attention grabber – this could be an analogy or a question. For example, what if I start my video by stating, “in this video, I’m going to show you how Fozzy the Bear can make you a better writer!” I then show an image of the cute bear and rewrite his name as FOSC, which stands for Focus, Organization, Support, and Convention (which is how the FSA writing test is graded for middle and high school).

Now let’s try a Q: “What are the Pros and Cons of Hiring a Lawyer Who Specializes in Estate Planning and Probate to Draft My Will Versus Going to a General Practitioner?”

As you can see, either hook can draw your audience in with curiosity and open a loop that they will feel compelled to close by watching your video ‘til the end.

2. The Intro.

This is where you’ll give a quick intro to yourself and claim your authority (why they should trust you). You can include your name in writing (a graphic) in the lower third of the screen to identify yourself and your firm.

3. The Bumper

Switch up your video with a mini call to action (CTA) with the following suggestion, “If you get value out of watching this video, hit the like button so others can know.”

4. The Body.

This is where you answer the question or explain the metaphor. Using an outline and sequential order helps your audience follow along each step. Content is critical! Do your hw before making your video.

5. The Conclusion.

This is where you wrap things up with a CTA. For instance, you can ask your audience to book a consult, call your toll-free number, or hit subscribe to learn more.

There you have it, a 5-part outline for making a video. If you have a smartphone, then you’ve got a 2-in-1 high tech camera and video editing studio at the palm of your hands. Now it’s time to take 🎬 “ACTION!”