Posted in Real Estate: Buy, Sell, Lease

How to Transition to a Business-Friendly Home

Guest Post by Marcus Lansky

Every business needs a base of operations and, if the kitchen table isn’t fit for purpose, it may be worth considering a move altogether. The professionals at Coleman Tanner Realty are determined to help you find a property suitable for both living and working. But, before you reach out, here are some important questions you should first ask yourself.

What Are Your Home Office Requirements?

When it comes to setting up a home office, there are a few key requirements – the most obvious of these is space. It can be a good idea to calculate how much square footage your business requires.

For entrepreneurs that are dealing with physical products, this may be more than someone who is entirely digitally based. Space is also a consideration when trying to partition your workplace from family areas – using floor plans, we can gauge your requirements and work out your specifications precisely.

On the other hand, if you’re working digitally you’ll have an increased reliance on high-speed internet access. The Federal Communication Commission (FCC) broadband deployment map can help you to check internet availability and compare locations. The FCC’s recent progress report found that 6% of Americans still do not have internet access so be sure to check any potential locations for dark spots.

Where and When To Move?

Location is doubly-important for someone looking to secure a home office – you may want to move into or close to a thriving business ecosystem. A study by the EPA found that central business districts tend to generate 20 more patents per worker and that’s not to mention reduced shipping costs, proximity to clients and other key benefits.

However, with the advent of remote working, these advantages can be offset by the higher costs, denser traffic or inconvenience to family life. You’ll want to weigh up your options and consider location in relation to your work.

If you’re looking to form an LLC (Limited Liability Company) in Florida then you should also pay close attention to state regulations. An LLC can help you save on paperwork, tax and reduce your personal liabilities, but the rules vary depending on location in the USA. Click here to learn more about the registration process.  

The other consideration is ‘when’ to buy. In a seller’s market, it may be smarter to wait or even to purchase in an area that you think may scale over the coming years. There are now a number of online tools to help you identify high-growth properties in areas nearby or you can contact your agent directly to request a free market analysis.

How Can I Save Money?

As important as the market itself is, understanding mortgage rates and buying strategies is also key.

For example, you can save money with a new property by purchasing ‘as is’. This means that the seller has made no repairs prior to listing and any problems, major or minor, become your responsibility.

In this case, you should look to work with a lawyer to inspect and examine the land records and the property itself for any potential red flags. A property ‘as is’ can represent a great investment but background checks are crucial to avoid regrets later.

Once you’ve asked yourself the above questions, you’ll have a clearer idea of what kind, whereabouts and how to go about finding the perfect work-from-home property. From there, you’re ready to hire a trustworthy Realtor®️ and begin your house hunt.

Connect with the experts at Coleman Tanner Realty and take the next step toward securing your dream Florida home.

Posted in Real Estate: Buy, Sell, Lease

Buying a Home for Your Growing Business

Guest Post by Marcus Lansky

Entrepreneurs who operate from their homes can find themselves quickly outgrowing the confines of their home office. While this is great news for your business, it might necessitate moving to a larger home to accommodate both the expansion and the needs of your family. While you may be looking at resale homes, a new home is another great option and will ensure everything is warrantied. These tips from Coleman Tanner Realty can help make buying a house a little less overwhelming. 

Assess Your Finances

As an entrepreneur, you likely manage your finances and your income a little differently than you do your personal finances, even if you’re working as an independent contractor or sole proprietor. This can be a bit of a challenge when it comes time to finance a major purchase like a house. Rather than showing a mortgage lender your pay stubs and tax returns, you’ll probably be asked to provide a profit-and-loss statement and several years’ worth of business and personal tax returns. You may also be asked to provide proof of income via bank statements or other transactional documents. Lenders will want to see you have the financial resources to pay a mortgage in a timely fashion. Your credit history will also factor into what kind of financing you qualify for.

Consider a Co-Signer

Many self-employed individuals find it easier to qualify for a mortgage when they apply with a co-applicant, like a spouse or family member, who works a regular salaried position and can easily verify their income. This can be especially beneficial if, as a small business owner, you maximize deductions related to business operations, if you’ve been in business for a short period of time, or if you don’t have a significant revenue stream to demonstrate a steady income. If you happen to carry a significant amount of debt as a business owner, it can also impact how you’re viewed from a financial perspective, so it’s wise to check your credit and your debt-to-income ratio before moving forward in the home search process.

Choosing a Mortgage

You have a number of options for mortgages, all of which have different terms and conditions. A conventional loan requires a 5–20 percent down payment — putting down at least 20 percent allows you to forego mortgage insurance. A variable or hybrid loan has a fluctuating interest rate, while portable and assumable mortgages allow you to transfer an existing mortgage to another home or to take over someone else’s mortgage, respectively. With an open mortgage, you can make additional payments to pay down the balance faster, though it typically carries a higher interest rate. A closed mortgage restricts extra payments, but interest rates are generally lower. Also, consider the best amortization period or the time it takes to pay back the debt. Longer periods mean smaller payments, but you’ll be paying more interest in the process. When choosing a loan, it’s important to remember you will have to renegotiate the terms of your mortgage when the agreement ends.

Buying As-Is

When searching through the local housing market, you may see “as-is” listings that pique your interest. Buying a house “as-is” means you are accepting it in its existing condition and are not requiring the owner to make any changes or repairs as part of the sales process. This can be a good way to save money and get a deal on a fixer-upper home, but you will want to get a full inspection in advance to ensure there are no major structural problems that will be pricey to fix down the road. Consider retaining an attorney and consulting a general contractor, as well as conducting a title search to ensure there are no red flags. Also, think about the time and money you will need to invest in the home to get it into a good living condition, and weigh that against the cost-savings you’ll realize with this type of purchase.

Whether you’re building a new home, fixing up a resale property, or retrofitting your home to meet the needs of an expanding home-based business, Coleman Tanner Realty can help achieve your vision.

Book an appointment today.

Posted in Real Estate: Buy, Sell, Lease

Veteran Business Owner Speaks on Innovative Business Model for Real Estate Brokerage Startup in Florida.

“The Horse’s Mouth: Veterans Edition” with Michele Poitier and John Tanner

https://blog.thefirewatch.org/the-horses-mouth-veterans-edition-with-michele-poitier-and-john-tanner/

Posted in Real Estate Investing

Building a Real Estate Investment Portfolio Roadmap

Photo by Rut Gardarsdottir from Pexels

Having a Real Estate Portfolio Roadmap Can Help Investors Identify and Visually Communicate Their Vision.

What is a Real Estate Portfolio Roadmap?

A real estate portfolio roadmap (REPF) is a top-down view of your future real estate holdings that you desire to accumulate over the life of your investment career. The roadmap begins as an idea, becomes a plan of action, the steps needed to reach your end goal – the accumulation of real estate – and works as a punch list throughout your journey.

Because of the difficult nature of real estate transactions, namely their many interrelated pieces, the timeframes presented on this type of roadmap are more like aspirational guide posts rather that steadfast directionals or exacting deadlines.

Your REPR is a working, evolving document. It’s goal is to lay the foundation to reverse engineer your investment agenda over the next five, ten, fifteen, or twenty years.

Do I Need a Real Estate Portfolio Roadmap?

Photo by RODNAE Productionsfrom Pexels

For the novice private investor, a REPR outlines a specific growth path to follow which can help move you towards your end goal faster and with less surprises.

Photo by RODNAE Productionsfrom Pexels

For the investment team, such as a REIT, it moves all stakeholders in the same direction, at the same rhythm, helping them achieve their business objectives with more clarity and synchronicity.

Moreover, using a real estate portfolio roadmap does all of the following:

  • Provides clarity
  • Communicates investment impact
  • Guides the investor (or investment team) along the journey
  • Creates the initiative to forecast future income & expenses for each investment project (deal)
  • Assists the project manager in forecasting required resources for specific initiatives
  • Bolsters accountability, and
  • Tracks milestones and progress
Photo by Breakingpic from Pexels

Action Steps

    • Develop a Real Estate Investment Portfolio Vision.
    • Ask yourself, “how much money do I want to net in retirement?”
    • Talk to other investors, bankers, and real estate brokers to learn about income and expenses for any given investment.
    • Create your investor dream team, which includes an accountant, a lawyer, a banker, and a real estate broker.
    • Decide on your internal management team. (Are you a solopreneur or an entrepreneur?)
  1. Create Your First Draft Picks – a ‘Bird’s-Eye’ View of Your Real Estate Investment Portfolio Over the Span of Your Career (the roadmap).
    • The private investor or management team should brainstorm investment options to meet the investment portfolio vision.
    • Identify specific purchase initiatives, cost estimates, and management (holding) expenses.
    • Decide on how to best structure each deal, taking into account the availability of investment and working capital, funding, tax implications, legal, government restrictions, and internal level of priority.
  2. Create an Internal Investment Roadmap.
    • Start with your first purchase objective. Walk through the entire transaction to identify and document all of the potential moving pieces, costs, timing, potential pitfalls, risk reduction strategies, management duties & expenses, and BTCF.
    • Decide who will be the project manager for the first undertaking (and each project thereafter).
    • Hire your ‘dream team’ and ask your real estate broker to “shop the market.”
    • Implement your plan!
  3. Rinse & repeat!

As your portfolio grows, so will your ability to scale up small projects or take on bigger projects. Thus, your roadmap will undoubtedly be edited several times throughout your career.

Remember, not even “…the best laid plans of mice and men” ever happen perfectly. Be flexible. And, above all, enjoy the journey!

In closing, if you want to be (or already are) a real estate investor who has several properties in mind, then you should create a REPR. It will help you to organize, evaluate, prioritize, forecast, track, and communicate your investment initiatives throughout your investment journey.

As a real estate broker, my team and I want to help you understand our markets and identify potential investment opportunities for you. We want to become your ‘go-to’ real estate consultant, “your source for real estate investment solutions!”

ColemanTanner.com

Corporate office:

The Groover-Stewart Building

25 N. Market Street

Jacksonville, Florida 32202

By Appointment Only

(786) 258-8855

Sales@ColemanTanner.com

Posted in Real Estate: Buy, Sell, Lease

Can I Become a Homebuyer if I Have Bad Credit?

Image courtesy of Gabby K from Pexels

You may be a good candidate for a credit restoration program. Once you’ve improved your credit scores above the qualifying standards and have the eligibility income required, you can get an approval from the lender. If you need help with your down payment, there are sometimes local housing grants that are available on homes being sold in certain regions. You should consult with a credit repair specialist and a mortgage lender for an analysis of your current income and liabilities, as well as guidance on your next steps. Lenders can be found on Rocket Mortgage. Lexington Law specializes in credit repair. If you would like to speak to one of our preferred partners, we can arrange an introduction. Stay persistent in your pursuit of homeownership, your future self will thank you.

Posted in Real Estate: Buy, Sell, Lease

New Year, New Career? (Boutique Luxury Real Estate Company in Florida Now Hiring!)


  • Job Type: Commissioned Sales
  • Number of Hires: 50
  • Qualifications: Florida Real Estate Sales Licenses
  • Work Authorization: U.S.
  • Hours: Flexible
  • Job Responsibilities: As a Real Estate Agent, you will be tasked with representing buyers, sellers, landlords, or tenants in the acquisition or disposition of real property (residential or commercial).
  • Training: We offer a free 7-module post-licensing residential real estate sales and marketing training series and first-time homebuyer course, available on Udemy at: https://www.johnwtanner.com/courses
  • Duties: Assist sellers with determining the value of their home, demonstrate the benefits of showcasing their home, and help them find a buyer by promoting their home via online marketing, MLS listing syndication, and hosting open houses. Assist buyers by determining their wants and needs, discovering neighborhoods and the lifestyles associated with them, and viewing new construction homes and resale homes in those sub-markets. Present offers, facilitate inspections, and negotiate changes as necessary for our client’s best interests. Schedule the final walkthrough and closing. Follow up with clients after closing. Assist landlords with locating tenants or assist tenants with locating a property for lease, negotiating contracts, and conducting due diligence (qualify the person or the property).
  • Consulting & Property Management: Provide clients with assistance in determining investment strategies, exit strategies, and asset management.
  • Networking: Develop a robust list of contacts with third parties who service real property owners.
  • Maintain Confidentiality.

Additional Qualifications:

  • Computer literate
  • Valid driver’s license
  • Motivation and grit!
  • Witty and creative team players with extroverted personalities are encouraged to apply.
  • Locations: Miami, Fort Lauderdale, The Palm Beaches, Naples, Tampa, Orlando, Pensacola/Destin/FWB, Tallahassee, Jacksonville/Fernandina Beach/St. Augustine, and Daytona Beach.

Send resume to: HR@colemantanner.com

Posted in Sales and Marketing Tips

How To Use YouTube for Business in 2021.

Master the Art of Storyselling to Become Entrefluential

Today, I want to talk about using YouTube in a way other than watching your favorite music videos.

Begin With the End(user) in Mind!

Personally, as a real estate broker who is new to YouTube content creation, I began by creating content in mid-2020 for other agents who are new to the business. However, that’s not bringing in revenue and there really wasn’t a marketing plan in place. (Enter John 2.0)

Identify & Craft Content to Your Target Audience.

Target Audience: Newlyweds

Start with identifying the demographics (age, gender, education, marital status, geography, etc.) and psychographics (social media habits, spending habits, etc.) of your ideal clients. Discover what they want, then give them what they want. The goal of communication is PIE (persuade, inform, and entertain.)

Start With a Marketing Plan!

What is Your Target Audience Searching For?

Personally, in 2021, I want to make videos where I talk about real estate in Florida, beginning with Jacksonville. I want to deliver the content in a fun and entertaining way, while being educational and inspirational. I can do this by sharing home buying and selling tips, infusing enthusiasm and humor in the process, and dressing sharp to convey that I still mean business! 👔😉

I see YouTube as a FREE TV channel where we can advertise our companies and build our brand recognition up with a shoestring budget. As a solopreneur or small business owner, your strategy should be to use your YTC (that is, your YouTube channel) to help bolster your website’s SEO.

For example, by posting videos about Jacksonville real estate on a regular basis, prospects are more likely to view my videos, blog posts, or website if they search for the phrase “Jacksonville Real Estate” on Google. Given my topics, I don’t think too many people of the 1.2 billion YT viewers will see my videos in general, but my target audience will! And if I happen to get, say, 5,000 views, then I will feel like my keyword research and topic selections are working. 🥇


Social Media Marketing

We “entrefluencers” think of our YTC as part of a marketing machine, along with Google Ads and other social media channels.

– John W. Tanner, JD|MS

Lead Nurturing.

Brand RAMP and TOMA. If these two marketing terms are new to you, don’t fret. Brand “RAMP” is an acronym for Recognize, Articulate, Memorize, and Prefer. “TOMA” stands for Top of Mind Awareness. Consider publishing new videos on a weekly basis as an excellent way to nurture & incubate your leads (Brand RAMP) inside your sales cycle, while simultaneously allowing you to stay Top-of-Mind with your current client base.

Action! Batch Your YouTube Vids Quarterly.

Batch Your Film Production to Maximize Efficiency
  1. 📝 Create a storyboard & script 12 commercials for the next 12 weeks.
  2. 🎥 Schedule your video production team to shoot all 12 video commercials in a day.
  3. 🖥 Outsource your post-production editing and SFX to save time.
  4. 📺 Hand over the content to your social media manager to upload & email your videos weekly (or DIY).
Don’t Reinvent the Wheel!

For scripting ideas, consider what your ideal client is concerned about. Look online for FAQs, see what your competitors are doing, and observe what other top performers are doing in other markets! Lastly, take time to review keywords and topics that are presently trending in your niche and/or market. Use these terms and phrases in your title and thumbnails.

Final Thoughts: KISS

Keep it simple, silly. 🤪 Jump right into the water (topic) 🏊 and get out within 3 to 5 minutes. ⏲ Keep your videos short & sweet! 💛 That’ll keep your prospects and clients wanting more! 🤩

CTA: Don’t forget to hit that like 👍 button and “Subscribe” 🙋🏻‍♀️ for more awesome sauce! 🤜🤛
Posted in Real Estate: Buy, Sell, Lease

Coming Soon: A Different Kind of “Board” Meeting – Viewers Are Transported “Behind-the-Scenes” To Have a Look Inside of Coleman Tanner’s Real Estate Team Meetings.

Winedown Wednesdays – Airing on YouTube at 6pm.

So, you’ve been working for the past three days, grinding it out, and are craving for the weekend to come sooner. Why not wind down with us, have a glass of wine (or two), and join our little weekly soiree! We’d love to have you with us (virtually). Join us Wednesdays for happy hour as we dive into a business meeting over wine and a charcuterie board as we talk about our real estate agency activities of the week and brainstorm ways to serve our clients better.

I was working on a new business that I launched in January, 2020 – Coleman Tanner Realty – and then the pandemic hit us. At first, I was frozen in fear. I had already launched the business on a shoestring budget, and now I had no idea how to develop business when I was “stuck at home.”

It has been a real challenge given the crisis we all were (and still are) in. After postponing for several months, I decided to take action to lay a foundation, build the business on it, and gain momentum along the way. I figured that since others were doing well online, that’s where I needed to turn my attention – and here’s one of the cornerstones: a “behind-the-scenes” look at what we are (and will be) doing in our business.

I know that showcasing our business strategies online is like tipping your hand in poker, but I don’t mind others using our ideas in their business because I have an “abundance mentality” – there’s enough for everyone. I hope you enjoy the show and I welcome your feedback. Thanks for watching.

Cheers!

John

Posted in Real Estate Sales Tips

Should I Pursue a Career in Real Estate?

Have you been thinking about making a career in real estate?

There are many reasons to love a career in real estate, but there are many negatives too. There’s no such thing as a “perfect” career, but if you can get to 85% (and you’re having fun), you’re doing well!

Here’s a Bird’s Eye View of 5 Benefits of a Career in Real Estate:

  1. Easy Entry.
  2. No Boss.
  3. Good Income.
  4. Flexible Schedule.
  5. Job Satisfaction.
  6. Access to Investments.

Here Are A Few Negatives of a Career in Real Estate:

  1. Working Beyond 40 Hours a Week.
  2. No Regular Paycheck.
  3. You Need to Spend Money to Get Started.
  4. Not a Lot of Repeat Customers.
  5. Requires a Real Estate License and CE Credits Every Two Years.

In summary, you have to weigh your options before jumping into the pool of real estate. I’ve been a student and/or practitioner of real estate for 27 years and I still find it fun and fascinating to observe the changes happening every year. If you want to know more about this career, reach out to me. John@colemantanner.com

Now Hiring: hr@colemantanner.com

Posted in new construction, Uncategorized

What Roofing Materials Should I Buy?

Shingle, Clay Tile, or Metal?

1. Clay tile. AKA “Spanish tile” (my favorite) this material is considered the most attractive, but also more expensive. This roof will have a 50 to 100 year life expectancy, but is costly to repair.

Benefit: good wind resistance.

Metal Roof

2. Steel Panels. This roofing material is less expensive than clay tile, but not as attractive.

Benefit: lower cost & good wind resistance.

Composition Shingle

3. Composition Shingle. There are many grades of shingle quality to choose from, they are the most affordable material, and they have a 20 to 50 year life expectancy. However, they are the least wind resistant.

Benefit: low-cost.

Solar Panels = Lower Electric Bills

Roofing Options: Solar Panels. When you are thinking about your roofing installation, you may want to consider adding solar panels. They may cut your electric bill, but you should consider the installation costs, as well as future repair and replacement costs. Also, they may be difficult to remove when repairing your roof and they are not attractive.

Perhaps when the technology expands to the point where the panels are embedded into the roofing materials, it will become a “must have.” For now, you may need to crunch the numbers closely before placing an order.

In closing, when designing your new home, you may be restricted by the developer’s rules on what roofing material you can use. Also, take into consideration your environment and how well your preference will blend in. Lastly, remember the old adage that you get what you pay for.

Happy Homebuilding!