Tag: entrepreneur

Posted in Real Estate: Buy, Sell, Lease

How to Transition to a Business-Friendly Home

Posted on by John W. Tanner, J.D.|M.S.

Guest Post by Marcus Lansky

Every business needs a base of operations and, if the kitchen table isn’t fit for purpose, it may be worth considering a move altogether. The professionals at Coleman Tanner Realty are determined to help you find a property suitable for both living and working. But, before you reach out, here are some important questions you should first ask yourself.

What Are Your Home Office Requirements?

When it comes to setting up a home office, there are a few key requirements – the most obvious of these is space. It can be a good idea to calculate how much square footage your business requires.

For entrepreneurs that are dealing with physical products, this may be more than someone who is entirely digitally based. Space is also a consideration when trying to partition your workplace from family areas – using floor plans, we can gauge your requirements and work out your specifications precisely.

On the other hand, if you’re working digitally you’ll have an increased reliance on high-speed internet access. The Federal Communication Commission (FCC) broadband deployment map can help you to check internet availability and compare locations. The FCC’s recent progress report found that 6% of Americans still do not have internet access so be sure to check any potential locations for dark spots.

Where and When To Move?

Location is doubly-important for someone looking to secure a home office – you may want to move into or close to a thriving business ecosystem. A study by the EPA found that central business districts tend to generate 20 more patents per worker and that’s not to mention reduced shipping costs, proximity to clients and other key benefits.

However, with the advent of remote working, these advantages can be offset by the higher costs, denser traffic or inconvenience to family life. You’ll want to weigh up your options and consider location in relation to your work.

If you’re looking to form an LLC (Limited Liability Company) in Florida then you should also pay close attention to state regulations. An LLC can help you save on paperwork, tax and reduce your personal liabilities, but the rules vary depending on location in the USA. Click here to learn more about the registration process.  

The other consideration is ‘when’ to buy. In a seller’s market, it may be smarter to wait or even to purchase in an area that you think may scale over the coming years. There are now a number of online tools to help you identify high-growth properties in areas nearby or you can contact your agent directly to request a free market analysis.

How Can I Save Money?

As important as the market itself is, understanding mortgage rates and buying strategies is also key.

For example, you can save money with a new property by purchasing ‘as is’. This means that the seller has made no repairs prior to listing and any problems, major or minor, become your responsibility.

In this case, you should look to work with a lawyer to inspect and examine the land records and the property itself for any potential red flags. A property ‘as is’ can represent a great investment but background checks are crucial to avoid regrets later.

Once you’ve asked yourself the above questions, you’ll have a clearer idea of what kind, whereabouts and how to go about finding the perfect work-from-home property. From there, you’re ready to hire a trustworthy Realtor®️ and begin your house hunt.

Connect with the experts at Coleman Tanner Realty and take the next step toward securing your dream Florida home.

Posted in Real Estate: Buy, Sell, Lease

Buying a Home for Your Growing Business

Posted on by John W. Tanner, J.D.|M.S.

Guest Post by Marcus Lansky

Entrepreneurs who operate from their homes can find themselves quickly outgrowing the confines of their home office. While this is great news for your business, it might necessitate moving to a larger home to accommodate both the expansion and the needs of your family. While you may be looking at resale homes, a new home is another great option and will ensure everything is warrantied. These tips from Coleman Tanner Realty can help make buying a house a little less overwhelming. 

Assess Your Finances

As an entrepreneur, you likely manage your finances and your income a little differently than you do your personal finances, even if you’re working as an independent contractor or sole proprietor. This can be a bit of a challenge when it comes time to finance a major purchase like a house. Rather than showing a mortgage lender your pay stubs and tax returns, you’ll probably be asked to provide a profit-and-loss statement and several years’ worth of business and personal tax returns. You may also be asked to provide proof of income via bank statements or other transactional documents. Lenders will want to see you have the financial resources to pay a mortgage in a timely fashion. Your credit history will also factor into what kind of financing you qualify for.

Consider a Co-Signer

Many self-employed individuals find it easier to qualify for a mortgage when they apply with a co-applicant, like a spouse or family member, who works a regular salaried position and can easily verify their income. This can be especially beneficial if, as a small business owner, you maximize deductions related to business operations, if you’ve been in business for a short period of time, or if you don’t have a significant revenue stream to demonstrate a steady income. If you happen to carry a significant amount of debt as a business owner, it can also impact how you’re viewed from a financial perspective, so it’s wise to check your credit and your debt-to-income ratio before moving forward in the home search process.

Choosing a Mortgage

You have a number of options for mortgages, all of which have different terms and conditions. A conventional loan requires a 5–20 percent down payment — putting down at least 20 percent allows you to forego mortgage insurance. A variable or hybrid loan has a fluctuating interest rate, while portable and assumable mortgages allow you to transfer an existing mortgage to another home or to take over someone else’s mortgage, respectively. With an open mortgage, you can make additional payments to pay down the balance faster, though it typically carries a higher interest rate. A closed mortgage restricts extra payments, but interest rates are generally lower. Also, consider the best amortization period or the time it takes to pay back the debt. Longer periods mean smaller payments, but you’ll be paying more interest in the process. When choosing a loan, it’s important to remember you will have to renegotiate the terms of your mortgage when the agreement ends.

Buying As-Is

When searching through the local housing market, you may see “as-is” listings that pique your interest. Buying a house “as-is” means you are accepting it in its existing condition and are not requiring the owner to make any changes or repairs as part of the sales process. This can be a good way to save money and get a deal on a fixer-upper home, but you will want to get a full inspection in advance to ensure there are no major structural problems that will be pricey to fix down the road. Consider retaining an attorney and consulting a general contractor, as well as conducting a title search to ensure there are no red flags. Also, think about the time and money you will need to invest in the home to get it into a good living condition, and weigh that against the cost-savings you’ll realize with this type of purchase.

Whether you’re building a new home, fixing up a resale property, or retrofitting your home to meet the needs of an expanding home-based business, Coleman Tanner Realty can help achieve your vision.

Book an appointment today.

Posted in Real Estate: Buy, Sell, Lease

Veteran Business Owner Speaks on Innovative Business Model for Real Estate Brokerage Startup in Florida.

Posted on by John W. Tanner, J.D.|M.S.

“The Horse’s Mouth: Veterans Edition” with Michele Poitier and John Tanner

https://blog.thefirewatch.org/the-horses-mouth-veterans-edition-with-michele-poitier-and-john-tanner/

Posted in Sales and Marketing Tips

The “What’s Hot in Marketing” Verdict Is In!

Posted on by John W. Tanner, J.D.|M.S.

Your Audience (and Their Attention) is Gone in 60 Seconds – So Use it To Your Advantage!

Use short video as bait to lure them in.

If you haven’t heard, Tik Tok is on fire and IG and YT are playing “catch up!” If you want to win viewers, then you need to deploy a 60 second video marketing strategy to lure viewers into your lead funnel’s traction beam.

Is that a goldfish?

Start with a hook that teases the benefit of watching your long-form content (and by long-form, I mean 3-8 minute videos on YouTube or Vimeo.)

Information is Illuminating!

Don’t leave them hanging, feed their hunger for more information. Close out your video message by recapping your main points and tell them where to go for more information.

A + B = C (It’s elementary, dear Watson!)

End with a clear CTA.

Ex: Curious to learn how we got this goldfish in the bag? Go here (xxx) to learn more!

Happy marketing!

Posted in Sales and Marketing Tips

How’s Your Homepage Holding Up, Homie?

Posted on by John W. Tanner, J.D.|M.S.

Gotta love a good alliteration! All kidding aside, this blog post is about taking account of your business homepage to ascertain whether or not it’s time for an update!

Start With a Spotlight Video!

Photo by CoWomen from Pexels

One of the best ways to inform your viewers of who you are and what you do is by adding a promo video at the top of your homepage underneath your banner.

The best way to sell your products or services is to present a problem/solution demonstration inside of your spotlight video. For instance, if you’re a pressure washing company, you could display a homeowner who is getting the home ready to list in this hot real estate market, but the driveway looks dirty and the neighbors are judging. Uh-oh.

The owner receives a flyer from your local pressure washing company in the mail and the owner has an immediate ‘aha’ moment. Cut to pressure washing service in action. Next, the owner peeks out the window to a line of buyers outside waiting to present their offers (above asking price, of course!) The homeowner (your prospective client) lives happily ever after!

Photo by Katerina Holmes from Pexels

Like a Good Kindergartener, Compartmentalize Your Wares.

It helps viewers when you compartmentalize each section of your business so they can go straight to the resources they are looking for (and reduces your click through rate in the process!)

Now is the time to channel your inner air traffic controller 🛩 psyche and plan how you’ll drive traffic on your homepage.

Action Steps:

  1. Start with a story. Why should a viewer stay on your page? What’s in it for them?
  2. Compartmentalize your page into at least three sections:
    • Part One: problem/solution
    • Part Two: client testimonials
    • Part Three: CTA – appointment calendar links or order buttons.

Leave the “we’re the best on earth” braggadocio behind! No one cares about us, they only care about how we can make their lives better.

In closing, take some time this week to check the pulse of your page. is it time for a remodel? Even BK and McD know when it’s time to remodel, and look how they’re doing! Go remodel, revamp, and modernize your business page.

Yours in Success,

John W. Tanner, J.D.|M.S.

Founder, The Entrefluential Marketer

Posted in Real Estate Investing

Building a Real Estate Investment Portfolio Roadmap

Posted on by John W. Tanner, J.D.|M.S.
Photo by Rut Gardarsdottir from Pexels

Having a Real Estate Portfolio Roadmap Can Help Investors Identify and Visually Communicate Their Vision.

What is a Real Estate Portfolio Roadmap?

A real estate portfolio roadmap (REPF) is a top-down view of your future real estate holdings that you desire to accumulate over the life of your investment career. The roadmap begins as an idea, becomes a plan of action, the steps needed to reach your end goal – the accumulation of real estate – and works as a punch list throughout your journey.

Because of the difficult nature of real estate transactions, namely their many interrelated pieces, the timeframes presented on this type of roadmap are more like aspirational guide posts rather that steadfast directionals or exacting deadlines.

Your REPR is a working, evolving document. It’s goal is to lay the foundation to reverse engineer your investment agenda over the next five, ten, fifteen, or twenty years.

Do I Need a Real Estate Portfolio Roadmap?

Photo by RODNAE Productionsfrom Pexels

For the novice private investor, a REPR outlines a specific growth path to follow which can help move you towards your end goal faster and with less surprises.

Photo by RODNAE Productionsfrom Pexels

For the investment team, such as a REIT, it moves all stakeholders in the same direction, at the same rhythm, helping them achieve their business objectives with more clarity and synchronicity.

Moreover, using a real estate portfolio roadmap does all of the following:

  • Provides clarity
  • Communicates investment impact
  • Guides the investor (or investment team) along the journey
  • Creates the initiative to forecast future income & expenses for each investment project (deal)
  • Assists the project manager in forecasting required resources for specific initiatives
  • Bolsters accountability, and
  • Tracks milestones and progress
Photo by Breakingpic from Pexels

Action Steps

    • Develop a Real Estate Investment Portfolio Vision.
    • Ask yourself, “how much money do I want to net in retirement?”
    • Talk to other investors, bankers, and real estate brokers to learn about income and expenses for any given investment.
    • Create your investor dream team, which includes an accountant, a lawyer, a banker, and a real estate broker.
    • Decide on your internal management team. (Are you a solopreneur or an entrepreneur?)
  2. Create Your First Draft Picks – a ‘Bird’s-Eye’ View of Your Real Estate Investment Portfolio Over the Span of Your Career (the roadmap).
    • The private investor or management team should brainstorm investment options to meet the investment portfolio vision.
    • Identify specific purchase initiatives, cost estimates, and management (holding) expenses.
    • Decide on how to best structure each deal, taking into account the availability of investment and working capital, funding, tax implications, legal, government restrictions, and internal level of priority.
  3. Create an Internal Investment Roadmap.
    • Start with your first purchase objective. Walk through the entire transaction to identify and document all of the potential moving pieces, costs, timing, potential pitfalls, risk reduction strategies, management duties & expenses, and BTCF.
    • Decide who will be the project manager for the first undertaking (and each project thereafter).
    • Hire your ‘dream team’ and ask your real estate broker to “shop the market.”
    • Implement your plan!
  4. Rinse & repeat!

As your portfolio grows, so will your ability to scale up small projects or take on bigger projects. Thus, your roadmap will undoubtedly be edited several times throughout your career.

Remember, not even “…the best laid plans of mice and men” ever happen perfectly. Be flexible. And, above all, enjoy the journey!

In closing, if you want to be (or already are) a real estate investor who has several properties in mind, then you should create a REPR. It will help you to organize, evaluate, prioritize, forecast, track, and communicate your investment initiatives throughout your investment journey.

As a real estate broker, my team and I want to help you understand our markets and identify potential investment opportunities for you. We want to become your ‘go-to’ real estate consultant, “your source for real estate investment solutions!”

ColemanTanner.com

Corporate office:

The Groover-Stewart Building

25 N. Market Street

Jacksonville, Florida 32202

By Appointment Only

(786) 258-8855

Sales@ColemanTanner.com

Posted in Sales and Marketing Tips

Frequency or Frequency?

Posted on by John W. Tanner, J.D.|M.S.

How are you showing up to your sphere of influence (SOI) and potential clients? Are you tuning in to their frequency?

Image courtesy of Pixabay from Pexels

In this context, frequency is decibel of sound that your audience (SOI & prospects) listens in?

Are you communicating to your audience with frequency?

Photo by Darlene Alderson from Pexels

In this context, frequency is defined as the number of times you show up and communicate.

For the former, there is a pre-requisite that you know how your audience prefers to communicate about your subject matter. You can research the answer to this query by going to Quora or Reddit to see what questions and answers are shared around your subject matter. (That’s the easiest method.) Alternatively, you could conduct surveys to a random sampling of your audience to determine their communication styles & preferences. With this background research completed, you’ll be able to tune in to their frequency and get your messages across effectively! 📡

As for the latter, the level of frequency in which you need to show up is dependent on the level of noise surrounding your audience. In our Social media age, you will need to show up more often in order to be seen by your audience. Traditionally, the rule of thumb was market to your audience seven times. 7️⃣➕

Today, because of the high quantity of content distribution, you should be showing up about 20 times per prospect. 2️⃣0️⃣➕

You may think that 20 times seems like a lot, because it is a lot, and I may not sit with you well to communicate with one person 20 times on one social media platform. I think the same way too. The good news is that you can mix up those 20 messages over multiple social media platforms so that you don’t come across as desperate or pushy. So let’s say you shop for times on Facebook, four times on Instagram, four times on LinkedIn, four times on YouTube, and four times on Twitter. Now you have made 20 contacts with your audience over 5 channels – not too shabby!

Question: what do I say 20 times?

I’m glad you asked! Use the F.O.R.D. method (family, occupation, recreation, dreams). Spread your communication out so that you communicate four times per day.

Start With a Post that Talks About Your Family.

Photo by Agung Pandit Wigunafrom Pexels

Share an activity that you just did or will do together. People know, like, and trust (KLT) other people who are similar to themselves, so you can earn cool points if you happen to be engaging in similar family activities as your audience and their families. 💁‍♂️🤱💇‍♀️🤷‍♂️

Make Your Next Post About Your Occupation.

Photo by Anastasia Shuraevafrom Pexels

We all know that there are good days and bad days at work. Sharing your ups and downs humanize you and makes you more relatable to your audience, just don’t bash anyone from your workplace because you might have a boomerang come back at you. You can vent while being civil. And if you are venting, ask your audience for advice! People love to help other people that are facing similar challenges that they have gone through themselves, it is in our human nature to do so. 🏢 🤫😩😮😬

Write Your Third Post About Recreational Activities.

Photo by Leah Kelley from Pexels

When was the last time you and your family had a picnic in the park? If you haven’t done this in a while, I recommend that you pack a bag or picnic basket (are those still a thing?), a blanket large enough to provide space for everyone in your family, f&b, and perhaps a good book to read together. Snap a photo and share it! 👨‍👩‍👧 📸

Lastly, End Your Posting Day by Talking About Your Dreams (or Your Audiences’ Dreams)!

Photo by Nadi Lindsay from Pexels

What are your plans for the future? What plans does your audience have that you can help them achieve? People love to dream about the life they want, but seldom do they write it down and reverse engineer a path to achieve their desires. You can serve them well here.

Q: But When Should I Post?

Let’s follow the KISS method (keep it simple, silly). All of us pretty much start our days between 6 and 10 a.m., so let’s start posting in 4 hour increments (frequency) beginning at 8 a.m.!

8️⃣AM➕1️⃣2️⃣PM➕4️⃣PM➕8️⃣PM

In closing, knowing the frequency at which your audience communicates 🗣👂 and communicating with frequency 🗣✖️4️⃣, using the 🚘 F.O.R.D. Method, across multiple social media channels 🎙 📺 🖥 📲 will provide you with the quality, quantity, and variety sufficient enough to break through the 🚪 barrier of noise (other people’s messages) to get your communications heard by your intended recipients. 👏 🤩 🥰

Posted in Sales and Marketing Tips

“Red Carpet” Service Can Reap Your Business Regal ROI!

Posted on by John W. Tanner, J.D.|M.S.
Treat Your Clients Like Celebrity VIPs

How Are You Treating Your Clients?

If you are not already treating your clients like the VIPs that they perceive themselves to be, you’re at risk of losing them as lifetime clients. Many professional entrepreneurs claim to be interested in serving their clients for life, but their actions speak otherwise.

Why You Gotta Be So…Blasé?

Do your clients feel like this after the conclusion of your first business transaction?

Reach Out To Your Past Clients and WOW Them!

It’s time to think outside of the box and differentiate yourself. Send your clients a thank you gift. Not only will this put a smile on their faces, but you’ll stand out from the crowd of other professionals vying for your market share, earn repeat (hopefully lifetime) business, as well as prime your client pump for new referrals.

Stir Things Up With a Surprise!

Do a little creative brainstorming to identify some simple, but effective and meaningful gift ideas. Here are a couple of examples to help you out:

  1. If you work in real estate sales, finance, or title, offer your clients a movie night at home by sending a gift box with a downloadable movie gift card, two bags of popcorn, a package of twizzlers and a box of chocolates.
  2. If you work in law, send your clients a gift certificate for a simple will and advanced directives consultation along with a home fireproof safe.
Create an Opportunity for Your Clients to Win!

Have you considered sponsoring a “client of the month” on your social media channels? A great way to improve your brand image is to select a client of the month who either provided you with the biggest transaction or who sent you the most referral business in the prior month. Sending the winner tickets to a upcoming play with notoriety or to an upscale restaurant will win you major client loyalty! (Be sure to ask the winners to tag you in their social media posts during their “night out on the town! so that your other clients can see it and get inspired to be your next VIP winner!)

“I would like to thank my personal agent [insert your name here]!

In closing, finding ways to honor your clients with elevated experiences AFTER the transaction will help you stay top of mind, win loyalty, earn repeat business, and generate more referrals. While you will take on a bit of costs to implement this brand loyalty program, the ROI can be your very own golden globe of a reward!

Posted in Sales and Marketing Tips

How to Define Your Target Client Avatar: A “Persona” Deep Dive

Posted on by John W. Tanner, J.D.|M.S.
Image courtesy of Pixabay from Pexels

Some time ago I had the privilege of speaking with a former director of marketing of a condo conversion in Fort Lauderdale, Florida. The gentleman had been responsible for driving sales for this project during the pre-recession boom, and back then anything superior to a cardboard box was flying off the market like a SpaceX rocket headed towards the International Space Station in 2020.

I remember seeing lines of buyers waiting to get into a new pre-construction development sales office to buy a condo or single family residence similar to what you may have seen outside of a popular night club or at an Apple store the morning of the release of a new iPhone!

Image courtesy of freestocks.org by Pexels

Even with all of the fast equity buildup hype, developer sales still had lots of competition and I was very curious to know how this marketing pro ran his customer targeting to optimize sales. Here’s the “Aha!” result I got from his answer: market segmentation!

Start With Building Your Buckets: Market Segmentation

Image courtesy of David Waschbüsch of Pexels

The former marketing director told me that he identified 20 types of potential buyers – that’s 20 different client avatars – and created a landing page with copy and graphics that specifically spoke to the wants and needs of each customer segment. Now, I was not a novice about market segmentation. During grad school, I took a feasibility studies class on hotel development and we segmented our prospective hotel guests into three groups: business class, government, and travel/leisure. But this was way beyond that! To identify 20 types of buyers is hyper-focused, granular research (and a lot of work!)

I LOVE IT!

So, the next obvious question should be, “where do I begin?”Fortunately, you’re reading this article and I’m about to guide you through the marketing segmentation forest!

Image courtesy of Harry Cooke of Pexels

5 Ways to Segment Your Target Market:

  1. Demographics (age, race, gender, marital status, income, education)
  2. Geographics (location specificity)
  3. Psychographics (Lifestyle)
  4. Purchasing Behaviors (by life stages)
  5. Brand Loyalty (Affinity)

Disclaimer: This segmentation is not intended to redline or dissociate any class of persons, particularly U.S. federally protected classes, from being presented with an opportunity to purchase your goods or services via your marketing efforts. Rather, you should market to all classes using communication skills that speak to each class in a way that resonates with them while accomplishing your marketing objectives (making sales). I would not travel to France and expect the wonderful residents there to speak in English to me. In point of fact, while studying abroad there, I tried to speak the little French I knew at every encounter. C’est mon plaisir!

You can use these 5 marketing segments as “characteristics of your client avatars.”

For instance, you can start defining a client avatar as: male, 25-30, 4-year degree, mid-level professional, married with children, $75k-$100k salary, lives in Miami, works from home, wants to home school his children, needs two extra rooms, one for a home office and another for home schooling, drives luxury vehicle, enjoys smooth jazz, fine European wines from Total Wine, follows Jane Monheit, Emilie Claire-Barlow, and Sophie Milman (my personal favorite jazz singers), and enjoys outdoor recreational activities that include hiking and paddle boarding. Websites visited include Pottery Barn, Ashley Home Furniture, Toll Brothers Homes, and Lennar Homes. Favorite clothing includes Nautica and Polo by Ralph Lauren. (Okay, so I’m borrowing my own personal characteristics – you gotta start somewhere!) 🤷🏻‍♂️

So there you have it, we just defined ONE client avatar; 19 more to go. 😉

After you go through the tedious process of defining your client avatar…🛑 (hold the phone! Isn’t there an easier way to get this task done?! Yes, there is. You need 20 profiles, so target yourself first, then ask 19 people that are different from you in 19 ways, but would still have a need or desire for your product or service, to target (identify) themselves, bada-bing! Get it done smarter, not harder.

Image courtesy of Anthony Shkraba from Pexels

Next, craft your marketing message to each client avatar with the following Q in mind: “How can I satisfy this person’s wants and needs”❓

Your answer should include a curated version of your brand message; the main content is about the features and benefits that your product or service offers, graphics and video that (1) showcases the value and benefits of the product or service in action, (2) includes testimonials that validate your authority and reliability, and (3) includes a call to action, all of which appeals to that one specific client avatar.

Third, find out where they are. each niche client avatar has social media platforms that they prefer to hang out in. Go there.

Fourth, give them what they want. Attract your client avatars by presenting information that either solves a problem or satisfies a desire. Your goal in the initial engagement stage is to drive them to your webpage, so present a compelling call to action that drives traffic to sales or a lead capture page.

In closing, getting hyper-focused on who you are trying to serve will improve your chances of getting higher conversions and the bottom line is the bottom line. 😉

Posted in Sales and Marketing Tips

Are You Using Video as Part of Your Marketing Strategy?

Posted on by John W. Tanner, J.D.|M.S.

If you haven’t taken the dip in the video marketing waters, now is the time to start – if you like connecting with your community where your future clients exist and you realize that inbound marketing is superior to outbound marketing. 🙀

Okay, so you may be timid about getting in front of the camera, we all are. But, if you turn your attention away from “how you’ll look” and towards “how you will help,” then recording yourself isn’t so bad and is worth a bit of temporary discomfort – being of service often requires some self-sacrifice. 🤨

To help you with your foray into 🎥 recording, I’m giving you a 5-part outline for video content creation that’s applicable to any subject.

1. The Hook.

Start with an attention grabber – this could be an analogy or a question. For example, what if I start my video by stating, “in this video, I’m going to show you how Fozzy the Bear can make you a better writer!” I then show an image of the cute bear and rewrite his name as FOSC, which stands for Focus, Organization, Support, and Convention (which is how the FSA writing test is graded for middle and high school).

Now let’s try a Q: “What are the Pros and Cons of Hiring a Lawyer Who Specializes in Estate Planning and Probate to Draft My Will Versus Going to a General Practitioner?”

As you can see, either hook can draw your audience in with curiosity and open a loop that they will feel compelled to close by watching your video ‘til the end.

2. The Intro.

This is where you’ll give a quick intro to yourself and claim your authority (why they should trust you). You can include your name in writing (a graphic) in the lower third of the screen to identify yourself and your firm.

3. The Bumper

Switch up your video with a mini call to action (CTA) with the following suggestion, “If you get value out of watching this video, hit the like button so others can know.”

4. The Body.

This is where you answer the question or explain the metaphor. Using an outline and sequential order helps your audience follow along each step. Content is critical! Do your hw before making your video.

5. The Conclusion.

This is where you wrap things up with a CTA. For instance, you can ask your audience to book a consult, call your toll-free number, or hit subscribe to learn more.

There you have it, a 5-part outline for making a video. If you have a smartphone, then you’ve got a 2-in-1 high tech camera and video editing studio at the palm of your hands. Now it’s time to take 🎬 “ACTION!”