Posted in Business Coaching

How to Host a Weekend Workshop

Presented by John W. Tanner, J.D.|M.S.


Hosting a weekend workshop can be an exciting and fulfilling experience for both the organizer and participants. Whether you’re a seasoned workshop facilitator or new to organizing events, there are several key steps you can follow to ensure a successful and engaging experience.

In this video, we’ll provide a step-by-step guide on how to host a weekend workshop.

Step 1: Define the Purpose and Goals of Your Workshop

Before you begin planning your weekend workshop, it’s important to define the purpose and goals of your event. Ask yourself questions such as:

❓ What is the main theme or focus of the workshop?

❓ What are the intended outcomes or objectives for participants?

❓ Who is the target audience?

❓ What are the most important skills or knowledge participants should take away from the workshop?

By answering these questions, you’ll have a clear understanding of what you want to achieve and who you want to serve.

Step 2: Plan the Workshop Format and Schedule

Once you have defined the purpose and goals of your workshop, it’s time to plan the format and schedule. Some factors to consider include:

✅ The length of the workshop: Will it be a one-day event, a weekend workshop, or longer?

✅ The workshop schedule: How many sessions will there be, and how long will each session last?

✅ The workshop activities: What kind of activities will participants engage in, such as lectures, group discussions, or hands-on exercises?

✅ The workshop facilitators: Who will lead the sessions, and what expertise do they bring to the table?

✅ The workshop materials: What materials will participants need to bring, and what will you provide?

By planning the workshop format and schedule, you’ll create a clear and structured plan for the event.

Step 3: Choose a Venue and Set a Budget

The next step is to choose a venue for your weekend workshop. Some things to consider when choosing a venue include:

1️⃣ The location: Is the venue easily accessible for participants, and is it in a convenient location?

2️⃣ The size: Will the venue be able to accommodate the number of participants you expect?

3️⃣ The amenities: Does the venue offer the amenities you need, such as Wi-Fi, projectors, or catering?

Once you have chosen a venue, it’s important to set a budget for your workshop. Consider factors such as venue rental, materials, facilitator fees, marketing costs, and any other expenses you may incur.

Step 4: Market Your Workshop

To ensure that your weekend workshop is well-attended, you’ll need to market it effectively. Some strategies for marketing your workshop include:

✅ Creating a website or landing page for your workshop

✅ Sending email invitations to your mailing list

✅ Creating social media posts and ads

✅ Partnering with relevant organizations or influencers to promote the event

By marketing your workshop effectively, you’ll attract the right audience and increase attendance.

Step 5: Prepare for the Workshop

As the date of your weekend workshop approaches, it’s important to prepare for the event. Some things to consider include:

(A) Finalizing the workshop schedule and activities,

(B) Preparing any materials or handouts that participants will need,

(C) Confirming the attendance of workshop facilitators and any other speakers, and

(D) Ensuring that the venue is set up and ready for the event

By preparing in advance, you’ll ensure that the workshop runs smoothly and that participants have a positive experience.


Hosting a weekend workshop can be a rewarding experience that allows you to share your knowledge and expertise with others. By following these key steps, you’ll be well on your way to hosting a successful and engaging event.

🤖 Source: ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

Posted in Business Coaching

7 Tactics for Increasing Sales

Sales is an essential part of every business, and learning effective sales tactics can make a significant difference in your ability to close deals and grow your revenue.

In this video, we will discuss the top 7 sales tactics that you can use to increase your chances of success.

Tactic #1: Build Rapport

Building rapport is an important part of any sales interaction. Salespeople need to establish a connection with their prospects and make them feel comfortable. One way to do this is by asking open-ended questions to learn more about the prospect’s needs and interests. This can help the salesperson tailor their pitch and build a stronger relationship with the prospect.

Tactic #2: Listen Actively

Listening actively is another critical sales tactic. Salespeople need to understand their prospects’ needs and pain points before they can offer a solution. Active listening involves paying attention to what the prospect is saying and asking follow-up questions to clarify any doubts. It also means acknowledging the prospect’s concerns and demonstrating empathy.

Tactic #3: Demonstrate value

Prospects need to see the value in what the salesperson is offering before they will consider making a purchase. Salespeople need to demonstrate the value of their product or service by highlighting its benefits and addressing any objections the prospect may have. They should also show how their offering can solve the prospect’s pain points and provide a tangible return on investment.

Tactic #4: Create urgency

Creating urgency is an effective way to close deals quickly. Salespeople can create urgency by highlighting limited-time offers or emphasizing the consequences of not taking action.

For example, they may mention that their product is in high demand or that the price will increase in the near future. However, it is important to do this ethically and without pressuring the prospect.

Tactic #5: Follow up

Following up is a crucial part of the sales process. Salespeople should follow up with prospects after the initial meeting to answer any questions and address any concerns. They should also stay in touch with prospects who are not yet ready to buy, to keep their offering top of mind. Following up demonstrates that the salesperson is committed to helping the prospect and can help build trust and credibility.

Tactic #6: Use social proof

Social proof is a powerful sales tactic that involves using testimonials, case studies, and other forms of social validation to demonstrate the effectiveness of a product or service. Salespeople should use social proof to show that their offering has helped other customers achieve their goals and overcome their pain points.

Tactic #7: Be persistent

Persistence is a critical trait for any successful salesperson. Salespeople need to be persistent without being pushy, following up with prospects and continuing to build relationships even if they initially say no. Persistence shows that the salesperson is committed to helping the prospect and can ultimately lead to a sale.


In closing, sales is an art, and mastering these tactics can help salespeople close more deals and grow revenue. Building rapport, active listening, demonstrating value, creating urgency, following up, using social proof, and being persistent are all important sales tactics that salespeople can use to increase their chances of success.

🤖 Source: ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

Posted in Business Coaching

How to Raise Funds Using NFTs

Have you been curious about how to raise funds using non-fungible tokens (NFTs)?

Non-fungible tokens (NFTs) have been making headlines in recent years for their potential to revolutionize the way we buy, sell, and trade digital assets.

These unique digital tokens are often associated with the art world, where they have been used to sell digital artwork for millions of dollars.

However, NFTs have a wide range of applications beyond the art world, including fundraising.

In this video, we’ll explore how to raise funds using non-fungible tokens by answering a few frequently asked questions.

Q1. What are non-fungible tokens?

Before we dive into how to use NFTs for fundraising, it’s important to understand what NFTs are.

NFTs are unique digital tokens that are built on blockchain technology. Unlike cryptocurrencies such as Bitcoin or Ethereum, which are fungible, meaning that one unit of the currency is interchangeable with another unit, each NFT is unique and cannot be replicated.

This means that each NFT has a specific value and cannot be exchanged for another token on a one-to-one basis.

Q2. How can NFTs be used for fundraising?

NFTs can be used for fundraising in a number of different ways. One common approach is to create a digital collectible, such as a trading card or sticker, and sell it as an NFT.

These collectibles can be sold individually or as a set, with the proceeds going towards the fundraising goal.

Another approach is to create an NFT that grants the buyer access to a particular event or experience.

For example, a music artist could sell an NFT that grants the buyer backstage access to their next concert, or a sports team could sell an NFT that grants the buyer the opportunity to meet the team’s star player.

In this case, the NFT acts as a ticket or pass to the event or experience.

NFTs can also be used to sell digital goods, such as e-books, music, or videos.

By selling these goods as NFTs, the creator can ensure that each copy is unique and that the buyer is the only one with access to the digital content. This creates scarcity and exclusivity, which can increase the value of the digital goods and make them more attractive to buyers.

Q3. How can I create and sell NFTs for fundraising?

Creating and selling NFTs for fundraising is a relatively straightforward process.

Here are the 6 basic steps:

  1. Determine your fundraising goal and the type of NFT you want to create.
  2. Create the NFT using a blockchain platform such as Ethereum, which has built-in tools for creating and selling NFTs.
  3. Set a price for the NFT and determine how many copies you want to sell.
  4. List the NFT for sale on a marketplace that supports NFTs, such as OpenSea or Rarible.
  5. Promote the NFT through social media, email, and other channels to generate interest and drive sales.
  6. Once the NFTs are sold, transfer the proceeds to your fundraising campaign.


Non-fungible tokens offer a unique way to raise funds for a wide range of causes and projects.

By creating and selling NFTs, you can tap into the growing interest in digital collectibles and unique experiences, while raising funds to support your business or nonprofit endeavors.

While there are some technical challenges to creating and selling NFTs, the potential benefits make it a worthwhile endeavor for those looking to raise funds in a new and innovative way.

🤖 Source: ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

⚖️ Disclaimer: The content herein is for educational purposes only. The author hereby disclaims any liability for investment decisions made based on the information contained herein. You should consult with a financial advisor, accountant, and/or licensed attorney prior to making any investment decisions.

🏡 Coleman Tanner Realty is an equal housing provider. We represent residential and commercial real estate investors. For more information about our services, please visit us online at:

Office – Jacksonville:
(904) 698-2014

Posted in Business Coaching

How to Set Up a Customer Service System in Your New Business

(Excerpt from Up! Course 3, Module 3 – The Architect)

Starting a new business can be an exciting and challenging journey, and one of the most important aspects to consider is how you will set up your customer service. Providing excellent customer service is essential to building a loyal customer base, and it can make or break a new business. Here are some tips on how to set up customer service for your new business.

Tip 1: Determine Your Customer Service Goals

Before you begin setting up your customer service team, you need to determine your goals. What do you want to achieve with your customer service? What kind of experience do you want your customers to have? Your goals should align with your overall business goals and values.

Tip 2: Choose Your Customer Service Channels

There are various ways to provide customer service, such as email, phone, live chat, social media, and in-person. You should choose the channels that are most suitable for your business and your customers. For instance, if you have an online business, live chat and email might be the best channels.
Tip 3: Hire the Right People

Customer service representatives are the face of your business, and they should be friendly, knowledgeable, and able to solve problems quickly. When hiring customer service representatives, look for people who have experience in customer service, excellent communication skills, and a positive attitude.

Tip 4: Train Your Customer Service Representatives

Once you have hired your customer service representatives, it’s essential to provide them with the necessary training on your products or services, company policies, and how to handle diOnce you have hired your customer service representatives, it’s essential to provide them with the necessary training on your products or services, company policies, and how to handle difficult customers. The better trained your customer service representatives are, the more confident they will be in providing excellent service.

Tip 5: Develop a Customer Service Plan

A customer service plan outlines how your business will handle customer inquiries, complaints, and feedback. It should include the steps your representatives will take to resolve issues, how quickly they will respond to customers, and how you will measure customer satisfaction.

Tip 6: Monitor and Improve Your Customer Service

Finally, it’s essential to monitor your customer service performance and continually look for ways to improve. You can do this by collecting customer feedback, tracking response times, and analyzing customer service metrics. This information can help you identify areas where you need to improve and make necessary changes.

Bonus Tip: Start a Loyalty Rewards Program

Starting a loyalty rewards program can be a great way to incentivize repeat business and build customer loyalty in a new business. To begin, consider what rewards you would like to offer your customers, such as discounts, free products or services, or exclusive access to events or sales.

Next, choose a platform for managing the program, such as a loyalty app or a card-based system. Make sure to promote the program to customers through in-store signage, social media, and email campaigns. Once the program is up and running, monitor its effectiveness and make adjustments as needed to keep customers engaged and coming back for more. By investing in a loyalty rewards program, you can establish a strong foundation for long-term success in your business!


Setting up customer service for your new business requires careful planning, hiring the right people, and continuous improvement. By providing excellent customer service and loyalty rewards, you can build a loyal customer base that will support your business for years to come.

🤖 Source: ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

Posted in Business Coaching

Student Saturdays: How Do I Start a Real Estate Syndication?


Real estate syndication is a popular way for investors to pool their resources and invest in larger real estate deals. It is a great way for small investors to participate in real estate investments that would otherwise be out of their reach.

Starting a real estate syndication can be a daunting task, but with careful planning and execution, it can be a successful venture.

In this video, we will discuss the 7 steps to start a real estate syndication.

Step 1: Determine the Type of Syndication

The first step in starting a real estate syndication is to determine the type of syndication you want to form. There are two types of syndications: Regulation D (Reg D) and Regulation A (Reg A). Reg D syndications are limited to accredited investors, while Reg A syndications are open to all investors.

Step 2: Form an Entity

The next step is to form a legal entity for the syndication. This can be a Limited Liability Company (LLC) or a Limited Partnership (LP). The entity should be formed in the state where the property is located.

Step 3: Create a Private Placement Memorandum

A Private Placement Memorandum (PPM) is a legal document that outlines the details of the investment opportunity. It should include information about the property, the investment structure, the risks involved, and the terms of the investment. It is important to consult with an attorney to ensure the PPM complies with all securities laws.

Step 4: Raise Capital

Once the PPM is complete, the next step is to raise capital from investors. This can be done through networking, advertising, or working with a broker-dealer. It is important to comply with all securities laws when raising capital.

Step 5: Find a Property

After the capital has been raised, the next step is to find a suitable property. This can be done through a real estate broker or by networking with other real estate investors. It is important to conduct due diligence on the property to ensure it is a good investment.

Step 6: Close the Deal

Once a suitable property has been found, the next step is to close the deal. This involves negotiating the purchase price, signing a purchase agreement, and completing due diligence on the property. It is important to work with a real estate attorney to ensure the closing process is done correctly.

Step 7: Manage the Property

After the property has been purchased, the next step is to manage the property. This involves hiring a property manager, collecting rent, and maintaining the property. It is important to have a clear plan for managing the property to ensure it is a successful investment.


In conclusion, starting a real estate syndication can be a lucrative way to invest in real estate. It is important to follow these 7 steps to ensure the syndication is done legally and effectively. With careful planning and execution, a real estate syndication can be a successful venture for both investors and sponsors.

Source: ChatGPT Mar 23 Version. Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts

Presented by

John W. Tanner, J.D.|M.S.

Lic. Real Estate Broker-Owner

Coleman Tanner Realty

Office: (904) 698-2014


Posted in Business Coaching

How to Franchise Your Small Business

Posted in Business Coaching

Student Saturdays: How to Attract Customers to Your New Business

If you’re a business owner struggling to get customers, it can feel frustrating and overwhelming. After all, you’ve put a lot of time, effort, and money into starting your business, and you want to see it succeed. However, there are several steps you can take to attract more customers and grow your business. In this blog post, we’ll discuss some of the most effective strategies.

Know your target audience

One of the most important things you can do as a business owner is to understand who your target audience is. This will allow you to tailor your marketing messages and promotions to the people who are most likely to buy your products or services. Take the time to research your ideal customer’s demographics, interests, and buying habits.

Optimize your website for search engines

Your website is often the first point of contact for potential customers, so it’s crucial to make sure it’s optimized for search engines. This means using relevant keywords, creating high-quality content, and ensuring your site is mobile-friendly and easy to navigate.

Utilize social media

Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for reaching new customers. Make sure you have a presence on the platforms your target audience uses most frequently, and create engaging content that resonates with them.

Offer promotions and discounts

Offering promotions and discounts can be an effective way to entice new customers to try your products or services. Consider running a limited-time sale or offering a discount to first-time customers.

Build relationships with existing customers

Your existing customers can be some of your best sources of new business. Make sure you’re engaging with them regularly through email marketing, social media, or other channels, and consider offering incentives for referrals.

Attend networking events

Attending networking events in your industry can be a great way to meet new people and build relationships. Make sure you have business cards and be prepared to talk about your business and what sets it apart.

Leverage online reviews

Positive reviews can be a powerful tool for attracting new customers. Encourage your satisfied customers to leave reviews on platforms like Yelp, Google, or Facebook, and be sure to respond to any negative reviews in a professional and helpful manner.

In conclusion, attracting new customers is an ongoing process, but with these strategies in mind, you can start to see results. Remember to focus on your target audience, optimize your website, utilize social media, offer promotions, build relationships with existing customers, attend networking events, and leverage online reviews. With persistence and patience, you can grow your customer base and take your business to the next level.

Here are some obstacles new business owners face:

  1. Lack of experience: Starting a business is a complex process that requires a lot of knowledge and skill. Many new business owners may struggle with various aspects of running a business, such as accounting, marketing, and management.
  2. Limited resources: Starting a business can be expensive, and new business owners may not have the resources they need to invest in things like marketing, equipment, or personnel.
  3. Competing with established businesses: In many industries, there may be established businesses that already have a strong customer base and brand recognition. This can make it challenging for new businesses to compete and attract customers.
  4. Uncertainty and risk: Starting a business is inherently risky, and there are many factors that can impact its success. New business owners may struggle with uncertainty and risk, which can make it difficult to make decisions and take action.

Want more help? Check out these 2 videos:

In this video, digital marketing expert Neil Patel shares five effective marketing strategies that can help new business owners attract more customers and grow their business.

Entrepreneur and investor Gary Vaynerchuk shares his insights on how to build a sustainable business that can last for the long haul.

In this video, Valuetainment founder Patrick Bet-David discusses some of the common obstacles that new business owners face, and provides tips on how to overcome them.


Starting a business is not an easy task, and new business owners will likely face a range of obstacles and challenges. However, with perseverance, hard work, and the right strategies, they can overcome these obstacles and build a successful business.

Source: ChatGPT

Posted in Business Coaching

Top 10 Skills & Traits of The Entrefluential Agent (aka a Successful Salesperson)

Created with Canva


Sales is the lifeblood of any business. It’s the process of persuading people to buy a product or service, and it’s essential for generating revenue and growth. However, sales is not easy. It requires a unique set of skills and traits that enable salespeople to connect with customers, build relationships, and close deals. In this blog post, we’ll explore the top ten skills and traits of an Entrefluential Agent (aka a successful salesperson).

Top 5 Skills of an Entrefluential Agent

Communication skills are crucial for salespeople. They need to be able to articulate ideas clearly, listen actively, and adapt communication style to the audience. Product knowledge is also important. A successful salesperson has a deep understanding of the product or service being sold, its benefits, and how it solves customer problems. Strategic thinking is another key skill. Salespeople need to be able to identify and prioritize sales opportunities, analyze data, and develop effective sales strategies. Relationship building is also essential. Salespeople need to build and maintain strong relationships with customers, colleagues, and partners. Finally, closing skills are critical. Salespeople need to be able to identify when a prospect is ready to buy, handle objections, and close the deal.

Top 5 Traits of an Entrefluential Agent

Resilience is perhaps the most important trait of a successful salesperson. Sales is a tough job, and rejection is common. Salespeople need to be able to handle rejection and bounce back from setbacks. Positivity is also important. A can-do attitude inspires confidence and trust in others. Empathy is another key trait. Successful salespeople need to understand and relate to customers’ needs and emotions. Curiosity is also important. Salespeople need to have a genuine interest in learning about customers’ businesses and industries. Finally, adaptability is critical. Salespeople need to be able to adapt to changing circumstances, customer needs, and sales strategies.


In closing, during this mini-lesson we identified the top five skills that Entrefluential agents have as: (i) communication skills, (ii) product knowledge, (iii) strategic thinking, (iv) relationship building, and (v) closing skills. Next, we identified the top five traits that Entrefluential agents have as: (i) resilience, (ii) positivity, (iii) empathy, (iv) curiosity, and (v) adaptability. If you want to become an Entrefluential agent (a successful salesperson) in your industry, then it is important that you invest your time and energy in developing these ten skills and traits.

Key Takeaways

  • Top 5 Skills:
    1. Communication skills: the ability to articulate ideas clearly, listen actively, and adapt communication style to the audience
    2. Product knowledge: a deep understanding of the product or service being sold, its benefits, and how it solves customer problems
    3. Strategic thinking: the ability to identify and prioritize sales opportunities, analyze data, and develop effective sales strategies
    4. Relationship building: the ability to build and maintain strong relationships with customers, colleagues, and partners
    5. Closing skills: the ability to identify when a prospect is ready to buy, handle objections, and close the deal
  • Top 5 Traits:
    1. Resilience: the ability to handle rejection and bounce back from setbacks
    2. Positive attitude: a can-do attitude that inspires confidence and trust in others
    3. Empathy: the ability to understand and relate to customers’ needs and emotions
    4. Curiosity: a genuine interest in learning about customers’ businesses and industries
    5. Adaptability: the ability to adapt to changing circumstances, customer needs, and sales strategies


ChatGPT Mar 14 Version.

Are You a Startup or Entry-Level Entrepreneur?

During our upcoming Startup Accelerator Workshop, you’ll be able to quantum leap your brand awareness in a weekend by fast tracking your marketing channels: Become a YouTuber, Podcaster, Writer, Speaker, Blogger, & Social Media Influencer – all in one weekend!

Presented by The Entrefluential Life, a Personal Empowerment & Professional Development Company

Do You Want to Become a Business Coach?

We’re looking for a few good teachers/biz coaches who are available on weekends to help us facilitate our upcoming Startup Accelerator Workshops across the United States. What’s in it for the startup business owner? The cost of attendance is $500 per student and includes professional headshots, a video of the student speaking on stage to a live audience, co-publication of a book (done in a weekend), social media content for 30 days using Canva, and 3 podcast & YouTube interviews!

What’s in it for Me (the Facilitator)?

You get to meet and network with up to 30 entrepreneurs during each workshop and get paid to help them create amazing content! We provide food & beverages and pay you 30% commission per enrolled student (that’s potential earnings of $4,500 per workshop!) Sound fun? Sign up to join our teacher/facilitator waitlist here! 👇

Posted in Life Coaching

New Release: The Entrefluential Life Podcast, Season 2: Episode #38: Start Affiliate Marketing Now to Gain Future Passive Income

Posted in Sales and Marketing Tips

Recommended: Building Your Personal Brand

Photo by cottonbro studio

Hello Entrefluencers! Happy Thursday! I just finished listening to an amazing and insightful podcast by Amy Porterfield and her 🎙️ podcast guest, Rory Vaden, on personal brand building.

Have a listen here.