Posted in Life Coaching, Real Estate Investing

New Release: The Entrefluential Investor

Become a Real Estate Investor, Start Growing Your Real Estate Portfolio

Have you ever dreamed about owning a handful of properties, like playing the game of Monopoly, but in real life? Me too. And with all of the information online, I’m sure you’ve had your share of flipping, wholesaling, and blah, blah, blah advice. Am I right?

Let me give it to you straight, if it were so easy, then everybody would be doing it! The fact is that those investment strategies are oversaturated, you have to have a ton of conversations to get to the one seller who says yes, and you’re probably going to feel like a snake oil salesperson, at best, or a con artist, at worst. You don’t have to join that madness.

The simplest way to get started is to invest in low-cost tax deeds. Some states offer amazing interest rates (18% to 25%) and their bidding sites make it easy to sign up.

My next favorite real estate investment strategy is to acquire short-term rental (STR) properties. This mini business plan introduces you to my strategy for STR Conversions (a book I am writing).

Learn more here.

Posted in Sales and Marketing Tips

“Red Carpet” Service Can Reap Your Business Regal ROI!

Treat Your Clients Like Celebrity VIPs

How Are You Treating Your Clients?

If you are not already treating your clients like the VIPs that they perceive themselves to be, you’re at risk of losing them as lifetime clients. Many professional entrepreneurs claim to be interested in serving their clients for life, but their actions speak otherwise.

Why You Gotta Be So…Blasé?

Do your clients feel like this after the conclusion of your first business transaction?

Reach Out To Your Past Clients and WOW Them!

It’s time to think outside of the box and differentiate yourself. Send your clients a thank you gift. Not only will this put a smile on their faces, but you’ll stand out from the crowd of other professionals vying for your market share, earn repeat (hopefully lifetime) business, as well as prime your client pump for new referrals.

Stir Things Up With a Surprise!

Do a little creative brainstorming to identify some simple, but effective and meaningful gift ideas. Here are a couple of examples to help you out:

  1. If you work in real estate sales, finance, or title, offer your clients a movie night at home by sending a gift box with a downloadable movie gift card, two bags of popcorn, a package of twizzlers and a box of chocolates.
  2. If you work in law, send your clients a gift certificate for a simple will and advanced directives consultation along with a home fireproof safe.
Create an Opportunity for Your Clients to Win!

Have you considered sponsoring a “client of the month” on your social media channels? A great way to improve your brand image is to select a client of the month who either provided you with the biggest transaction or who sent you the most referral business in the prior month. Sending the winner tickets to a upcoming play with notoriety or to an upscale restaurant will win you major client loyalty! (Be sure to ask the winners to tag you in their social media posts during their “night out on the town! so that your other clients can see it and get inspired to be your next VIP winner!)

“I would like to thank my personal agent [insert your name here]!

In closing, finding ways to honor your clients with elevated experiences AFTER the transaction will help you stay top of mind, win loyalty, earn repeat business, and generate more referrals. While you will take on a bit of costs to implement this brand loyalty program, the ROI can be your very own golden globe of a reward!

Posted in Sales and Marketing Tips

Are You Using Video as Part of Your Marketing Strategy?

If you haven’t taken the dip in the video marketing waters, now is the time to start – if you like connecting with your community where your future clients exist and you realize that inbound marketing is superior to outbound marketing. 🙀

Okay, so you may be timid about getting in front of the camera, we all are. But, if you turn your attention away from “how you’ll look” and towards “how you will help,” then recording yourself isn’t so bad and is worth a bit of temporary discomfort – being of service often requires some self-sacrifice. 🤨

To help you with your foray into 🎥 recording, I’m giving you a 5-part outline for video content creation that’s applicable to any subject.

1. The Hook.

Start with an attention grabber – this could be an analogy or a question. For example, what if I start my video by stating, “in this video, I’m going to show you how Fozzy the Bear can make you a better writer!” I then show an image of the cute bear and rewrite his name as FOSC, which stands for Focus, Organization, Support, and Convention (which is how the FSA writing test is graded for middle and high school).

Now let’s try a Q: “What are the Pros and Cons of Hiring a Lawyer Who Specializes in Estate Planning and Probate to Draft My Will Versus Going to a General Practitioner?”

As you can see, either hook can draw your audience in with curiosity and open a loop that they will feel compelled to close by watching your video ‘til the end.

2. The Intro.

This is where you’ll give a quick intro to yourself and claim your authority (why they should trust you). You can include your name in writing (a graphic) in the lower third of the screen to identify yourself and your firm.

3. The Bumper

Switch up your video with a mini call to action (CTA) with the following suggestion, “If you get value out of watching this video, hit the like button so others can know.”

4. The Body.

This is where you answer the question or explain the metaphor. Using an outline and sequential order helps your audience follow along each step. Content is critical! Do your hw before making your video.

5. The Conclusion.

This is where you wrap things up with a CTA. For instance, you can ask your audience to book a consult, call your toll-free number, or hit subscribe to learn more.

There you have it, a 5-part outline for making a video. If you have a smartphone, then you’ve got a 2-in-1 high tech camera and video editing studio at the palm of your hands. Now it’s time to take 🎬 “ACTION!”