Posted in Sales and Marketing Tips

How To Earn Affiliate Income as a Real Estate Agentfluencer

Objective:

If you’re a real estate agent, then you probably already know that 90% of new agents fail and leave the business by the end of their first year! That’s a BIG problem. My question is why haven’t brokerages come up with a game plan to fix it?

🤔 Not finding an answer from the great wizard of Google, I decided to tackle this problem myself!

One solution that I discovered while exploring the world of content marketing, and began experimenting with, is how to earn affiliate income using product links inside my YouTube video descriptions.

Then my objective became more clear: to earn affiliate income from my CRM database (my farm area lead list) while promoting my brand. How? We make sales by doing Show & Tell, but with household goods!

Video Content:

  1. Food & Beverage: dinnerware, culinary tools, cookware, glasses, wine, groceries, and more!
  2. Birthdays: gift ideas for Mom, Dad, Kids, Teens, friends, co-workers, and neighbors; party themes; invite cards, etc.
  3. Holidays: Valentines, St. Paddy’s Day, July 4th, Cinco de Mayo, Thanksgiving, Christmas & NYE!
  4. Recreation: pool stuff, kayaking, camping, hiking, jogging, barbecue stuff, outdoor bowling, cornhole, etc.
  5. Bedrooms & Bathrooms: towels, towel racks, and toilet paper (oh my)! Linens and things, hehe.

We make sales by doing Show & Tell, but with household goods!

The Framework:

First, start by stating the purpose of your video. Example: For a long time, I wanted to grow out my beard, but I was embarrassed of how old I would look because of all my white hair.

Before

Second, share a personal life story that illustrates how or why you bought product “x” and explain how it solved your problem. Example: But the. I saw this beard coloring kit for men, so I gave it a try. Now I look and feel 20 years younger! I wish I had known about this product before.

After

Third, wrap up your video by including a call to action (CTA). Example: If you’ve been thinking about growing a beard too, or if your husband could use a touch up, then check out this product. I bought it from Amazon here: [product link]. Happy tinting! 😉

Sample product image

That’s a wrap! 🎬

If you liked this lesson and it makes sense to learn more about other ways to generate ancillary income in your real estate or other entrepreneurial business, check out my mini business plans called The 10 Pillars of Entrefluential Success here: courses

Posted in Sales and Marketing Tips

“Red Carpet” Service Can Reap Your Business Regal ROI!

Treat Your Clients Like Celebrity VIPs

How Are You Treating Your Clients?

If you are not already treating your clients like the VIPs that they perceive themselves to be, you’re at risk of losing them as lifetime clients. Many professional entrepreneurs claim to be interested in serving their clients for life, but their actions speak otherwise.

Why You Gotta Be So…Blasé?

Do your clients feel like this after the conclusion of your first business transaction?

Reach Out To Your Past Clients and WOW Them!

It’s time to think outside of the box and differentiate yourself. Send your clients a thank you gift. Not only will this put a smile on their faces, but you’ll stand out from the crowd of other professionals vying for your market share, earn repeat (hopefully lifetime) business, as well as prime your client pump for new referrals.

Stir Things Up With a Surprise!

Do a little creative brainstorming to identify some simple, but effective and meaningful gift ideas. Here are a couple of examples to help you out:

  1. If you work in real estate sales, finance, or title, offer your clients a movie night at home by sending a gift box with a downloadable movie gift card, two bags of popcorn, a package of twizzlers and a box of chocolates.
  2. If you work in law, send your clients a gift certificate for a simple will and advanced directives consultation along with a home fireproof safe.
Create an Opportunity for Your Clients to Win!

Have you considered sponsoring a “client of the month” on your social media channels? A great way to improve your brand image is to select a client of the month who either provided you with the biggest transaction or who sent you the most referral business in the prior month. Sending the winner tickets to a upcoming play with notoriety or to an upscale restaurant will win you major client loyalty! (Be sure to ask the winners to tag you in their social media posts during their “night out on the town! so that your other clients can see it and get inspired to be your next VIP winner!)

“I would like to thank my personal agent [insert your name here]!

In closing, finding ways to honor your clients with elevated experiences AFTER the transaction will help you stay top of mind, win loyalty, earn repeat business, and generate more referrals. While you will take on a bit of costs to implement this brand loyalty program, the ROI can be your very own golden globe of a reward!