How Are You Treating Your Clients?
If you are not already treating your clients like the VIPs that they perceive themselves to be, you’re at risk of losing them as lifetime clients. Many professional entrepreneurs claim to be interested in serving their clients for life, but their actions speak otherwise.
Why You Gotta Be So…Blasé?
Reach Out To Your Past Clients and WOW Them!
It’s time to think outside of the box and differentiate yourself. Send your clients a thank you gift. Not only will this put a smile on their faces, but you’ll stand out from the crowd of other professionals vying for your market share, earn repeat (hopefully lifetime) business, as well as prime your client pump for new referrals.
Do a little creative brainstorming to identify some simple, but effective and meaningful gift ideas. Here are a couple of examples to help you out:
- If you work in real estate sales, finance, or title, offer your clients a movie night at home by sending a gift box with a downloadable movie gift card, two bags of popcorn, a package of twizzlers and a box of chocolates.
- If you work in law, send your clients a gift certificate for a simple will and advanced directives consultation along with a home fireproof safe.
Have you considered sponsoring a “client of the month” on your social media channels? A great way to improve your brand image is to select a client of the month who either provided you with the biggest transaction or who sent you the most referral business in the prior month. Sending the winner tickets to a upcoming play with notoriety or to an upscale restaurant will win you major client loyalty! (Be sure to ask the winners to tag you in their social media posts during their “night out on the town! so that your other clients can see it and get inspired to be your next VIP winner!)
In closing, finding ways to honor your clients with elevated experiences AFTER the transaction will help you stay top of mind, win loyalty, earn repeat business, and generate more referrals. While you will take on a bit of costs to implement this brand loyalty program, the ROI can be your very own golden globe of a reward!
If you haven’t taken the dip in the video marketing waters, now is the time to start – if you like connecting with your community where your future clients exist and you realize that inbound marketing is superior to outbound marketing. 🙀
Okay, so you may be timid about getting in front of the camera, we all are. But, if you turn your attention away from “how you’ll look” and towards “how you will help,” then recording yourself isn’t so bad and is worth a bit of temporary discomfort – being of service often requires some self-sacrifice. 🤨
To help you with your foray into 🎥 recording, I’m giving you a 5-part outline for video content creation that’s applicable to any subject.
1. The Hook.
Start with an attention grabber – this could be an analogy or a question. For example, what if I start my video by stating, “in this video, I’m going to show you how Fozzy the Bear can make you a better writer!” I then show an image of the cute bear and rewrite his name as FOSC, which stands for Focus, Organization, Support, and Convention (which is how the FSA writing test is graded for middle and high school).
Now let’s try a Q: “What are the Pros and Cons of Hiring a Lawyer Who Specializes in Estate Planning and Probate to Draft My Will Versus Going to a General Practitioner?”
As you can see, either hook can draw your audience in with curiosity and open a loop that they will feel compelled to close by watching your video ‘til the end.
2. The Intro.
This is where you’ll give a quick intro to yourself and claim your authority (why they should trust you). You can include your name in writing (a graphic) in the lower third of the screen to identify yourself and your firm.
3. The Bumper
Switch up your video with a mini call to action (CTA) with the following suggestion, “If you get value out of watching this video, hit the like button so others can know.”
4. The Body.
This is where you answer the question or explain the metaphor. Using an outline and sequential order helps your audience follow along each step. Content is critical! Do your hw before making your video.
5. The Conclusion.
This is where you wrap things up with a CTA. For instance, you can ask your audience to book a consult, call your toll-free number, or hit subscribe to learn more.
There you have it, a 5-part outline for making a video. If you have a smartphone, then you’ve got a 2-in-1 high tech camera and video editing studio at the palm of your hands. Now it’s time to take 🎬 “ACTION!”
In today’s noisy world of information, your marketing message needs to be more than just a face in the crowd. To do that, you’ll need to shape your content to reflect what your potential clients want by conducting keyword research and weaving the results into your copywriting. Here’s how.
What Are Your People Searching For?
Reflect those words & phrases (KW terms) inside of your content to drive qualified leads, with higher conversion potential, to your landing page while weeding out disinterested traffic (that will cost you money and lead to high bounce rates.)
5 Steps to Conducting Keyword Research!
- ⌨️ Start with Google Search. Type the topic of interest into the magic search box to see if any autosuggestions surface.
- 🖥 Select a Keyword research tool. The top apps include: VidIQ, Google AdWords, Keyword Planner, Keyword Researcher Pro, BuzzSumo, and Google Trends (for seasonal keywords).
- 📝 Create a “seed list.” Brainstorm a group of initial seeds (KWs) to work from. To expand your list, think of some questions your ideal clients would ask, then make a list of words and phrases (KWs) they might use to search for answers.
- 📑 Refine your results. You want to locate words and phrases that are high in search volume, low in competition, and highly relevant to your business offerings. For instance, if you are a personal injury attorney, common phrases like, “personal injury lawyer” have high search volumes, but they also have a high amount of competition too. 🚩High Volume + High Competition = Low Relevance. 😧 Everyone else is using it, so take “…the road less traveled” and try ranking by using long-tail KWs (phrases with 3 or more words). Be EXTREMELY specific. For example, you could identify your practice area by location: “How can I find a car accident lawyer in Jacksonville Florida” has relevance (car accident = personal injury), “lawyer” is a common KW, and the search phrase is geo-specific! That’s hyper-focused and specific enough to bring a narrowly defined amount of semi-qualified (interest + location) leads. ✅ Lower Search Volume + Less Competition = Higher Ranking! 🏆☺️
- 🙋🏻♀️ Go SEO. Include your newfound targeted keyword phrases within your content. This is not so “ninja” marketing these days, not since SEO became a stamp of features offered by companies from A to Z. So, how do we do it? By creating videos, blog articles, and any other types of verse or written communication to your target audience that weave these KWs into the fabric of your messages. When you write ad copy with KWs scribed within the message, you’re creating data-driven coding that catalogues your answers to your prospects’ questions, which is what the algorithm digital spiders are searching for within the web.
In closing, taking a shotgun approach is like spinning the slot machine 🎰 at a casino and hoping you win clients. Without a targeted audience and a tactical approach to attracting their eyes and ears to your message, you’re essentially 🎲 rolling the dice 🎲with advertising. Instead, take a 🎯 targeted approach! Implement this 5-step KW research model into your marketing and start attracting the right prospects to you. You can thank me later. 👏
¿Quieres aprender a leer y redactar informes legales en inglés? Puedo ayudar. Tengo un título en derecho y soy un profesor de inglés certificado con una década de experiencia en la enseñanza.
Encuéntrame en WhatsApp, IG, FB, Tik Tok y YouTube @johnwtanner y envíame un mensaje. Mi tarifa es de $ 20 por hora, pagadera por cashapp, Venmo o PayPal, para unirme a una clase de LegalESL de grupo pequeño (máximo de 10 estudiantes por clase). Envíame un mensaje para conocer los horarios y días disponibles.
Do you want to learn how to read and write legal briefings in English? I can help. I have a law degree and I am a certified English teacher with a decade of teaching experience.
Find me on WhatsApp, IG, FB, Tik Tok, and YouTube @johnwtanner and send me a message. My rate is $20 per hour, payable by cashapp, Venmo, or PayPal, to join in a small group LegalESL class (maximum of 10 students per class).
Message me for available times and days.
Taught by a non-licensed attorney who is a Florida certified English teacher with a decade of teaching experience and four college degrees.