Are you an aspiring real estate agent or sales professional, but have been struggling with low self-esteem or minimal self-confidence? (Me too! That’s why I created this course.)
New Release: Up! Foundations
When I enrolled in my first real estate licensing class when I was 19 (almost 30 years ago) I had no idea that I would run into obstacles and make excuses for my failures in my chosen profession – embarrassingly far too many times to count.
I even began teaching sales and marketing skills in 2015 and watching many of my own students flourish, while I was still stalled with others like me.
So, of course I wondered, “What is the difference between those sales agents who thrive and those who falter?”
The answer I came to understand is in our mindset and routines. That’s it! Sounds simple enough, right?
Hmm. (Maybe too simple, you think?)
If you’re curious about my discovery, I invite you to watch a sample video from my new series Up! Foundations and see if this TRUTH resonates with you.
If so, I am here and I’m willing to be your guide. I’m on the same journey, with the same damn struggles, as you. And I’ve studied A LOT of things about this profession. 📖📚🤓
But this course isn’t for everyone.
If your cup is already full, then I can’t add to it. Nobody can. But if you have a willingness to learn, then you can do this, I promise!
In fact, it’s primarily for real estate agents who have NOT been successful in real estate yet. But let me warn you, if that’s you I guarantee that your “reactive mind” is going to try to talk you out of watching the video or enrolling in the course.
Call it your safety mechanism if you want, but I prefer to call it what it is: self-sabotaging behavior.
Having a Real Estate Portfolio Roadmap Can Help Investors Identify and Visually Communicate Their Vision.
What is a Real Estate Portfolio Roadmap?
A real estate portfolio roadmap (REPF) is a top-down view of your future real estate holdings that you desire to accumulate over the life of your investment career. The roadmap begins as an idea, becomes a plan of action, the steps needed to reach your end goal – the accumulation of real estate – and works as a punch list throughout your journey.
Because of the difficult nature of real estate transactions, namely their many interrelated pieces, the timeframes presented on this type of roadmap are more like aspirational guide posts rather that steadfast directionals or exacting deadlines.
Your REPR is a working, evolving document. It’s goal is to lay the foundation to reverse engineer your investment agenda over the next five, ten, fifteen, or twenty years.
Do I Need a Real Estate Portfolio Roadmap?
For the novice private investor, a REPR outlines a specific growth path to follow which can help move you towards your end goal faster and with less surprises.
For the investment team, such as a REIT, it moves all stakeholders in the same direction, at the same rhythm, helping them achieve their business objectives with more clarity and synchronicity.
Moreover, using a real estate portfolio roadmap does all of the following:
Communicates investment impact
Guides the investor (or investment team) along the journey
Creates the initiative to forecast future income & expenses for each investment project (deal)
Assists the project manager in forecasting required resources for specific initiatives
Bolsters accountability, and
Tracks milestones and progress
Develop a Real Estate Investment Portfolio Vision.
Ask yourself, “how much money do I want to net in retirement?”
Talk to other investors, bankers, and real estate brokers to learn about income and expenses for any given investment.
Create your investor dream team, which includes an accountant, a lawyer, a banker, and a real estate broker.
Decide on your internal management team. (Are you a solopreneur or an entrepreneur?)
Create Your First Draft Picks – a ‘Bird’s-Eye’ View of Your Real Estate Investment Portfolio Over the Span of Your Career (the roadmap).
The private investor or management team should brainstorm investment options to meet the investment portfolio vision.
Identify specific purchase initiatives, cost estimates, and management (holding) expenses.
Decide on how to best structure each deal, taking into account the availability of investment and working capital, funding, tax implications, legal, government restrictions, and internal level of priority.
Create an Internal Investment Roadmap.
Start with your first purchase objective. Walk through the entire transaction to identify and document all of the potential moving pieces, costs, timing, potential pitfalls, risk reduction strategies, management duties & expenses, and BTCF.
Decide who will be the project manager for the first undertaking (and each project thereafter).
Hire your ‘dream team’ and ask your real estate broker to “shop the market.”
Implement your plan!
Rinse & repeat!
As your portfolio grows, so will your ability to scale up small projects or take on bigger projects. Thus, your roadmap will undoubtedly be edited several times throughout your career.
Remember, not even “…the best laid plans of mice and men” ever happen perfectly. Be flexible. And, above all, enjoy the journey!
In closing, if you want to be (or already are) a real estate investor who has several properties in mind, then you should create a REPR. It will help you to organize, evaluate, prioritize, forecast, track, and communicate your investment initiatives throughout your investment journey.
As a real estate broker, my team and I want to help you understand our markets and identify potential investment opportunities for you. We want to become your ‘go-to’ real estate consultant, “your source for real estate investment solutions!”
If you are not already treating your clients like the VIPs that they perceive themselves to be, you’re at risk of losing them as lifetime clients. Many professional entrepreneurs claim to be interested in serving their clients for life, but their actions speak otherwise.
Why You Gotta Be So…Blasé?
Reach Out To Your Past Clients and WOW Them!
It’s time to think outside of the box and differentiate yourself. Send your clients a thank you gift. Not only will this put a smile on their faces, but you’ll stand out from the crowd of other professionals vying for your market share, earn repeat (hopefully lifetime) business, as well as prime your client pump for new referrals.
Do a little creative brainstorming to identify some simple, but effective and meaningful gift ideas. Here are a couple of examples to help you out:
If you work in real estate sales, finance, or title, offer your clients a movie night at home by sending a gift box with a downloadable movie gift card, two bags of popcorn, a package of twizzlers and a box of chocolates.
If you work in law, send your clients a gift certificate for a simple will and advanced directives consultation along with a home fireproof safe.
Have you considered sponsoring a “client of the month” on your social media channels? A great way to improve your brand image is to select a client of the month who either provided you with the biggest transaction or who sent you the most referral business in the prior month. Sending the winner tickets to a upcoming play with notoriety or to an upscale restaurant will win you major client loyalty! (Be sure to ask the winners to tag you in their social media posts during their “night out on the town! so that your other clients can see it and get inspired to be your next VIP winner!)
In closing, finding ways to honor your clients with elevated experiences AFTER the transaction will help you stay top of mind, win loyalty, earn repeat business, and generate more referrals. While you will take on a bit of costs to implement this brand loyalty program, the ROI can be your very own golden globe of a reward!
You may be a good candidate for a credit restoration program. Once you’ve improved your credit scores above the qualifying standards and have the eligibility income required, you can get an approval from the lender. If you need help with your down payment, there are sometimes local housing grants that are available on homes being sold in certain regions. You should consult with a credit repair specialist and a mortgage lender for an analysis of your current income and liabilities, as well as guidance on your next steps. Lenders can be found on Rocket Mortgage. Lexington Law specializes in credit repair. If you would like to speak to one of our preferred partners, we can arrange an introduction. Stay persistent in your pursuit of homeownership, your future self will thank you.
In today’s noisy world of information, your marketing message needs to be more than just a face in the crowd. To do that, you’ll need to shape your content to reflect what your potential clients want by conducting keyword research and weaving the results into your copywriting. Here’s how.
What Are Your People Searching For?
Reflect those words & phrases (KW terms) inside of your content to drive qualified leads, with higher conversion potential, to your landing page while weeding out disinterested traffic (that will cost you money and lead to high bounce rates.)
5 Steps to Conducting Keyword Research!
⌨️ Start with Google Search. Type the topic of interest into the magic search box to see if any autosuggestions surface.
🖥 Select a Keyword research tool. The top apps include: VidIQ, Google AdWords, Keyword Planner, Keyword Researcher Pro, BuzzSumo, and Google Trends (for seasonal keywords).
📝 Create a “seed list.” Brainstorm a group of initial seeds (KWs) to work from. To expand your list, think of some questions your ideal clients would ask, then make a list of words and phrases (KWs) they might use to search for answers.
📑 Refine your results. You want to locate words and phrases that are high in search volume, low in competition, and highly relevant to your business offerings. For instance, if you are a personal injury attorney, common phrases like, “personal injury lawyer” have high search volumes, but they also have a high amount of competition too. 🚩High Volume + High Competition = Low Relevance. 😧 Everyone else is using it, so take “…the road less traveled” and try ranking by using long-tail KWs (phrases with 3 or more words). Be EXTREMELY specific. For example, you could identify your practice area by location: “How can I find a car accident lawyer in Jacksonville Florida” has relevance (car accident = personal injury), “lawyer” is a common KW, and the search phrase is geo-specific! That’s hyper-focused and specific enough to bring a narrowly defined amount of semi-qualified (interest + location) leads. ✅ Lower Search Volume + Less Competition = Higher Ranking! 🏆☺️
🙋🏻♀️ Go SEO. Include your newfound targeted keyword phrases within your content. This is not so “ninja” marketing these days, not since SEO became a stamp of features offered by companies from A to Z. So, how do we do it? By creating videos, blog articles, and any other types of verse or written communication to your target audience that weave these KWs into the fabric of your messages. When you write ad copy with KWs scribed within the message, you’re creating data-driven coding that catalogues your answers to your prospects’ questions, which is what the algorithm digital spiders are searching for within the web.
In closing, taking a shotgun approach is like spinning the slot machine 🎰 at a casino and hoping you win clients. Without a targeted audience and a tactical approach to attracting their eyes and ears to your message, you’re essentially 🎲 rolling the dice 🎲with advertising. Instead, take a 🎯 targeted approach! Implement this 5-step KW research model into your marketing and start attracting the right prospects to you. You can thank me later. 👏