Posted in Sales and Marketing Tips

Recommended: Building Your Personal Brand

Photo by cottonbro studio

Hello Entrefluencers! Happy Thursday! I just finished listening to an amazing and insightful podcast by Amy Porterfield and her 🎙️ podcast guest, Rory Vaden, on personal brand building.

Have a listen here.

Posted in Sales and Marketing Tips

10 Reasons Why I’m Thinking of Choosing GetResponse for My Email Management

1. Funnel builder templates with conversion features (i.e., abandoned cart email)

2. Workflows for funnel management from the top down.

3. Unlimited landing pages with video blocks, timers, webinar registration forms, paypay integration for payments, and social sharing icons.

4. Autoresponders for email drip campaigns.

5. FB Pixels for automatic inclusion into landing pages for retargeting leads.

6. Built-in webinar software with an interactive whiteboard, screensharing, chat room, recording for replays, surveys, Q&A sessions, moderated chat, multiple host capability, as well as FB and YT live streaming options.

7. RSS to Email tool allows you to pull your blog posts into emails.

8. Signup and Popup forms to collect newsletter subscribers.

9. Lead magnet funnels to promote your ebooks and courses.

10. FB & IG Advertising integration.

If you would like to learn more about GetResponse, click here

(Disclaimer: I just signed up as a client and an affiliate partner, so I may earn a commission if you sign up for service using my affiliate link. Thanks for your support.)

Posted in Sales and Marketing Tips

How To Earn Affiliate Income as a Real Estate Agentfluencer

Objective:

If you’re a real estate agent, then you probably already know that 90% of new agents fail and leave the business by the end of their first year! That’s a BIG problem. My question is why haven’t brokerages come up with a game plan to fix it?

🤔 Not finding an answer from the great wizard of Google, I decided to tackle this problem myself!

One solution that I discovered while exploring the world of content marketing, and began experimenting with, is how to earn affiliate income using product links inside my YouTube video descriptions.

Then my objective became more clear: to earn affiliate income from my CRM database (my farm area lead list) while promoting my brand. How? We make sales by doing Show & Tell, but with household goods!

Video Content:

  1. Food & Beverage: dinnerware, culinary tools, cookware, glasses, wine, groceries, and more!
  2. Birthdays: gift ideas for Mom, Dad, Kids, Teens, friends, co-workers, and neighbors; party themes; invite cards, etc.
  3. Holidays: Valentines, St. Paddy’s Day, July 4th, Cinco de Mayo, Thanksgiving, Christmas & NYE!
  4. Recreation: pool stuff, kayaking, camping, hiking, jogging, barbecue stuff, outdoor bowling, cornhole, etc.
  5. Bedrooms & Bathrooms: towels, towel racks, and toilet paper (oh my)! Linens and things, hehe.

We make sales by doing Show & Tell, but with household goods!

The Framework:

First, start by stating the purpose of your video. Example: For a long time, I wanted to grow out my beard, but I was embarrassed of how old I would look because of all my white hair.

Before

Second, share a personal life story that illustrates how or why you bought product “x” and explain how it solved your problem. Example: But the. I saw this beard coloring kit for men, so I gave it a try. Now I look and feel 20 years younger! I wish I had known about this product before.

After

Third, wrap up your video by including a call to action (CTA). Example: If you’ve been thinking about growing a beard too, or if your husband could use a touch up, then check out this product. I bought it from Amazon here: [product link]. Happy tinting! 😉

Sample product image

That’s a wrap! 🎬

If you liked this lesson and it makes sense to learn more about other ways to generate ancillary income in your real estate or other entrepreneurial business, check out my mini business plans called The 10 Pillars of Entrefluential Success here: courses

Posted in Life Coaching, Sales and Marketing Tips

New Release: The Entrefluential Marketer ( Mini Business Plan)

How would you like to make more sales? Have you tried using the art of story selling – a.k.a. infotainment – to entice your target audience to buy your products and services? Well, what are you waiting for?

In this mini business plan, we outline the objective, strategy (action steps), amplification methods, and which KPIs to record to track your results while you grow your business. I’d you want to improve your sales and marketing process, then start using The Entrefluential Marketer Sales Journey contained in this mini business plan!

Order Here:

The Entrefluential Marketer

Posted in Sales and Marketing Tips

New Release: The Entrefluential YouTuber

What if I told you that you could open up unlimited stores with unlimited salespeople who worked 24/7/365 and without pay? Guess what, you can! They’re called YouTube videos and they work around the clock to pitch your products, services, and affiliate sales. All you have to do is stake your claim on the land of virtual real estate on YouTube by creating and uploading content that adds value to viewers.

To learn more, click here!

Posted in Sales and Marketing Tips

Climb the Marketing Mountain

Posted in Sales and Marketing Tips, Uncategorized

Are We Insta-Friends?

I’m on Instagram as johnwtanner. Install the app to follow my photos and videos. https://www.instagram.com/invites/contact/?i=1cq3be9wnoqni&utm_content=ikx2ojd

Posted in Sales and Marketing Tips

Got a 2022 Marketing Plan?

It’s a New Year, Time for a New Marketing Plan.

I have developed the habit of starting the year off by taking a step back to see the Big Picture 🖼 of what it is that I want to accomplish for the year. What it looks like for me in 2022 is a guy playing 7 chess ♟ games at the same time: real estate investor; real estate consultant; real estate brokerage owner; writer/marketer; lawyer; filmmaker; and musician. That’s a lot to juggle! 🤹‍♂️

When planning for your year ahead, do you find it best to compartmentalize each project?

I do! 🗂 So, this happened a couple days ago…

The heading says “business plan” but it’s really a top-down view of my marketing plan. Here’s how it works.

Start at the Top!

Platinum Clients are at the TOP of the Funnel!

Rather than do what the others are doing, starting at the bottom of the pyramid and working their way up, I’ve taken the advice of one of my new quasi-mentors, Kathryn Porritt of Business Bravery to start at the top!

1. Top-of-Funnel Prospecting:

For me, the top-of-the-funnel is comprised of two types of ideal clients: platinum clients (those who own businesses and earn over $1MM per year) and premium clients (those who have salaried positions, usually at the c-suite, and earn between $200K to $999,999 per year).

Q: How Do I Reach Them?

The answer is multi-channel marketing. This includes:

  • Direct mail,
  • Social media ads,
  • Custom FB audience (OWL + Batchskiptrace + RPR),
  • CrunchBase,
  • SunBiz.org (FL business owner),
  • SBA.gov (National business owner search),
  • Branding ads,
  • Press releases (PRNewswire), and
  • Book tours
Premium Clients Make Premium Purchases!

2. Middle-of-Funnel Prospecting:

This is akin to a database of your standard clientele (income < $200K per year). You’ll be able to reach them using Omni-present Marketing as well, but using different media and channels. Here’s a sample:

  • YouTube videos,
  • Udemy courses,
  • Kajabi courses,
  • Email list,
  • Paid traffic on fiverr,
  • Publishing one book a year,
  • 365 days of blog posts,
  • Podcast,
  • TV show,
  • Seminars & webinars,
  • Instructor courses live,
  • Business cards and brochures,
  • Booths at trade shows and association conferences,
  • Booths at arts & crafts festivals,
  • Sponsorship branding,
  • Pop-up kiosks at the mall,
  • Direct mail (postcards) campaign,
  • Brand advertisement at the movies,
  • Hotel magazine ads,
  • Airline magazine ads, and
  • Local and National real estate investor ads.
Most of Us Start at the Bottom of the Funnel.

3. Bottom-of-Funnel Prospecting:

Since we’ve already covered everyone using income bracketing, let’s just say that anyone who has not yet been exposed to your brand (aka Cold Traffic) is, by default, within this container. The objective here is to ✈️ taxi all cold leads onto your Brand RAMP (read Professional Services Marketing by Shultz and Doerr) so that all prospects will recognize, articulate, memorize, and prefer your products and/or services. 🛫

Over to you. What does your marketing plan for 2022 look like? Does any of this resonate with you? Chime in! 🛎

Cheers!

John

Posted in Sales and Marketing Tips, Uncategorized

Happy Anniversary to Me!

Just reached ten years of blogging on WordPress. I wish I could spend more time blogging, I love connecting with others and sharing our views on everything under the sun (and sometimes under the moon, too). 😉 Thanks, WordPress friends! Cheers to you!! 🥂 🎉

Posted in Sales and Marketing Tips

The “What’s Hot in Marketing” Verdict Is In!

Your Audience (and Their Attention) is Gone in 60 Seconds – So Use it To Your Advantage!

Use short video as bait to lure them in.

If you haven’t heard, Tik Tok is on fire and IG and YT are playing “catch up!” If you want to win viewers, then you need to deploy a 60 second video marketing strategy to lure viewers into your lead funnel’s traction beam.

Is that a goldfish?

Start with a hook that teases the benefit of watching your long-form content (and by long-form, I mean 3-8 minute videos on YouTube or Vimeo.)

Information is Illuminating!

Don’t leave them hanging, feed their hunger for more information. Close out your video message by recapping your main points and tell them where to go for more information.

A + B = C (It’s elementary, dear Watson!)

End with a clear CTA.

Ex: Curious to learn how we got this goldfish in the bag? Go here (xxx) to learn more!

Happy marketing!