John holds four degrees and two decades of technical education, and has extensive experience in the fields of real estate property valuation, mortgage finance, and home sales, and is the Broker-Owner of Coleman Tanner Realty 🏡 in Florida.
John was recently admitted into the NYU film school’s 1-year online certificate program in Film & TV Essentials, as well as completed the 14-Day Filmmaker Academy by the modern tv commercial experts, Paul Xavier and Anthony Gallo. 🎥
He plans on shooting social media video commercials that documents and highlights the journey to success of many high performance attorney entrepreneurs, as well as lead an in-house film production company for his real estate practice, Coleman Tanner Realty. 🎬
Lastly, John aspires to self-produce independent films that will be a hybrid of the “film noir, murder mystery genre” and something new, futuristic, and aesthetically appealing to modern day film enthusiasts. (Ladies, he also enjoys romantic comedies and dramas too, - and he wrote a romantic novella titled Faithfully (available on Amazon) - so stay tuned!)
When he’s not 🖥 online studying film production and marketing techniques, or watching movies and TV shows on the tube 📺 for inspiration, 🎼John also enjoys playing the guitar 🎸 and piano 🎹 in his free time.
Qualifications: Florida Real Estate Sales Licenses
Work Authorization: U.S.
Job Responsibilities: As a Real Estate Agent, you will be tasked with representing buyers, sellers, landlords, or tenants in the acquisition or disposition of real property (residential or commercial).
Training: We offer a free 7-module post-licensing residential real estate sales and marketing training series and first-time homebuyer course, available on Udemy at: https://www.johnwtanner.com/courses
Duties: Assist sellers with determining the value of their home, demonstrate the benefits of showcasing their home, and help them find a buyer by promoting their home via online marketing, MLS listing syndication, and hosting open houses. Assist buyers by determining their wants and needs, discovering neighborhoods and the lifestyles associated with them, and viewing new construction homes and resale homes in those sub-markets. Present offers, facilitate inspections, and negotiate changes as necessary for our client’s best interests. Schedule the final walkthrough and closing. Follow up with clients after closing. Assist landlords with locating tenants or assist tenants with locating a property for lease, negotiating contracts, and conducting due diligence (qualify the person or the property).
Consulting & Property Management: Provide clients with assistance in determining investment strategies, exit strategies, and asset management.
Networking: Develop a robust list of contacts with third parties who service real property owners.
Valid driver’s license
Motivation and grit!
Witty and creative team players with extroverted personalities are encouraged to apply.
Locations: Miami, Fort Lauderdale, The Palm Beaches, Naples, Tampa, Orlando, Pensacola/Destin/FWB, Tallahassee, Jacksonville/Fernandina Beach/St. Augustine, and Daytona Beach.
Today, I want to talk about using YouTube in a way other than watching your favorite music videos.
Begin With the End(user) in Mind!
Personally, as a real estate broker who is new to YouTube content creation, I began by creating content in mid-2020 for other agents who are new to the business. However, that’s not bringing in revenue and there really wasn’t a marketing plan in place. (Enter John 2.0)
Identify & Craft Content to Your Target Audience.
Start with identifying the demographics (age, gender, education, marital status, geography, etc.) and psychographics (social media habits, spending habits, etc.) of your ideal clients. Discover what they want, then give them what they want. The goal of communication is PIE (persuade, inform, and entertain.)
Start With a Marketing Plan!
Personally, in 2021, I want to make videos where I talk about real estate in Florida, beginning with Jacksonville. I want to deliver the content in a fun and entertaining way, while being educational and inspirational. I can do this by sharing home buying and selling tips, infusing enthusiasm and humor in the process, and dressing sharp to convey that I still mean business! 👔😉
I see YouTube as a FREE TV channel where we can advertise our companies and build our brand recognition up with a shoestring budget. As a solopreneur or small business owner, your strategy should be to use your YTC (that is, your YouTube channel) to help bolster your website’s SEO.
For example, by posting videos about Jacksonville real estate on a regular basis, prospects are more likely to view my videos, blog posts, or website if they search for the phrase “Jacksonville Real Estate” on Google. Given my topics, I don’t think too many people of the 1.2 billion YT viewers will see my videos in general, but my target audience will! And if I happen to get, say, 5,000 views, then I will feel like my keyword research and topic selections are working. 🥇
We “entrefluencers” think of our YTC as part of a marketing machine, along with Google Ads and other social media channels.
– John W. Tanner, JD|MS
Brand RAMP and TOMA. If these two marketing terms are new to you, don’t fret. Brand “RAMP” is an acronym for Recognize, Articulate, Memorize, and Prefer. “TOMA” stands for Top of Mind Awareness. Consider publishing new videos on a weekly basis as an excellent way to nurture & incubate your leads (Brand RAMP) inside your sales cycle, while simultaneously allowing you to stay Top-of-Mind with your current client base.
Action! Batch Your YouTube Vids Quarterly.
📝 Create a storyboard & script 12 commercials for the next 12 weeks.
🎥 Schedule your video production team to shoot all 12 video commercials in a day.
🖥 Outsource your post-production editing and SFX to save time.
📺 Hand over the content to your social media manager to upload & email your videos weekly (or DIY).
For scripting ideas, consider what your ideal client is concerned about. Look online for FAQs, see what your competitors are doing, and observe what other top performers are doing in other markets! Lastly, take time to review keywords and topics that are presently trending in your niche and/or market. Use these terms and phrases in your title and thumbnails.
Final Thoughts: KISS
Keep it simple, silly. 🤪 Jump right into the water (topic) 🏊 and get out within 3 to 5 minutes. ⏲ Keep your videos short & sweet! 💛 That’ll keep your prospects and clients wanting more! 🤩
Isn’t it time to move forward from dabbling with Facebook ads to actively implementing a well-planned annual social media marketing campaign?
If you do not engage in a strategic, well-designed marketing plan, your business will not benefit from the opportunity to grow in 2021. There’s still time to decide to level up your social media marketing.
Market research takes time, as does testing, copywriting, and distribution management. That’s where we come in!
We know the path for your firm to achieve social media success (and more financial security). By learning from the failures and successes of others, we can curate a marketing plan that is just the right fit for you.
Imagine people chasing you to become your clients, seeking out your wisdom, and trusting you. Why? Because you are delivering proven results (and they’re watching online).
Imagine becoming highly recognized as the local celebrity attorney in your community by people who acknowledge your expertise and credibility. Why? Because they’re following you online.
And imagine how you will feel to be generously, financially rewarded for doing the work you love! Why? Because you hired us.
Our film crew will capture your personality and your gifts in the best light possible, while your dedicated social media manager will increase your audience engagement and convert your followers into lifetime clients and brand ambassadors. Discover how our business-changing video production, marketing and distribution management can work for you.
Option One: Done-for-You Social Media Marketing Plan
You will maintain the duty of managing the distribution of your creatives across your preferred social media platforms.
We will provide you with a curated 12-month social media marketing plan based on your wants and needs. You will receive step-by-step instructions, which include both organic and paid marketing content, on how to use the creatives we design for your firm from our videography and photo shoot. Use these creatives to distribute across Instagram, Facebook, YouTube, and LinkedIn, as well as in Google PPC campaigns.
We strive to balance providing a quick turnaround while maintaining superior quality in post-production. For this reason, we commit to provide you with a proof within 48 hours for your preliminary approval. We will then have all deliverables available to you within seven days of production.
Your videos and photos, as well as ready-made ad copy, will be uploaded and stored to a dropbox file, exclusively made for your firm’s use, and available for instant download.
The Done-for-You Social Media Marketing Plan is a happy compromise for solopreneurs and small firms with limited advertising and marketing budgets. You can still accomplish your marketing objectives by trading some of your time for marketing activities, while outsourcing the creative process to us. As your business grows, we will be here to take the reins of all your marketing outreach needs.
Simply schedule a discovery session below to see if we’re able to help you. We only work with ten clients per month, so we want to be sure that we are both a good fit for working together.
Option Two: Marketing and Distribution Management Retainer
After our director and cinematographer have filmed your commercial content, your firm will be assigned to a dedicated social media manager. These marketing professionals only work with up to 10 accounts per month to ensure that your firm gets more than enough first-class marketing research, creative ad copy, and top notch distribution service. Put another away, your marketing specialist will oversee the distribution of your creatives, test ads for performance and optimization, as well as monitor your competitors for strategic planning.
We create the same twelve-month marketing plan as discussed previously in option one, then distribute your creatives on your behalf on a daily, weekly, and monthly basis. Our retainer service is month-to-month, so you will have the freedom to start and stop this service as you wish. However, when you see the ROI, we are certain that it will make sense to keep moving forward.
Organization of organic and paid content – and their distribution – occurs daily, weekly, and monthly.
Your main website, Google PPC, Instagram, Facebook, YouTube, Twitter, and Tik Tok.
Our Marketing and Distribution Management Retainer option is ideal for firms of all sizes who are ready, willing, and able to outsource their social media marketing campaigns to a firm that delivers maximum ROI, month after month.
This part is easy. Let’s sit down over a cup of coffee and discuss whether we can help you bridge the gap between where you are now and where you want to be.
So, you’ve been working for the past three days, grinding it out, and are craving for the weekend to come sooner. Why not wind down with us, have a glass of wine (or two), and join our little weekly soiree! We’d love to have you with us (virtually). Join us Wednesdays for happy hour as we dive into a business meeting over wine and a charcuterie board as we talk about our real estate agency activities of the week and brainstorm ways to serve our clients better.
I was working on a new business that I launched in January, 2020 – Coleman Tanner Realty – and then the pandemic hit us. At first, I was frozen in fear. I had already launched the business on a shoestring budget, and now I had no idea how to develop business when I was “stuck at home.”
It has been a real challenge given the crisis we all were (and still are) in. After postponing for several months, I decided to take action to lay a foundation, build the business on it, and gain momentum along the way. I figured that since others were doing well online, that’s where I needed to turn my attention – and here’s one of the cornerstones: a “behind-the-scenes” look at what we are (and will be) doing in our business.
I know that showcasing our business strategies online is like tipping your hand in poker, but I don’t mind others using our ideas in their business because I have an “abundance mentality” – there’s enough for everyone. I hope you enjoy the show and I welcome your feedback. Thanks for watching.
Have you been thinking about making a career in real estate?
There are many reasons to love a career in real estate, but there are many negatives too. There’s no such thing as a “perfect” career, but if you can get to 85% (and you’re having fun), you’re doing well!
Here’s a Bird’s Eye View of 5 Benefits of a Career in Real Estate:
Access to Investments.
Here Are A Few Negatives of a Career in Real Estate:
Working Beyond 40 Hours a Week.
No Regular Paycheck.
You Need to Spend Money to Get Started.
Not a Lot of Repeat Customers.
Requires a Real Estate License and CE Credits Every Two Years.
In summary, you have to weigh your options before jumping into the pool of real estate. I’ve been a student and/or practitioner of real estate for 27 years and I still find it fun and fascinating to observe the changes happening every year. If you want to know more about this career, reach out to me. John@colemantanner.com
¿Quieres aprender a leer y redactar informes legales en inglés? Puedo ayudar. Tengo un título en derecho y soy un profesor de inglés certificado con una década de experiencia en la enseñanza.
Encuéntrame en WhatsApp, IG, FB, Tik Tok y YouTube @johnwtanner y envíame un mensaje. Mi tarifa es de $ 20 por hora, pagadera por cashapp, Venmo o PayPal, para unirme a una clase de LegalESL de grupo pequeño (máximo de 10 estudiantes por clase). Envíame un mensaje para conocer los horarios y días disponibles.
Do you want to learn how to read and write legal briefings in English? I can help. I have a law degree and I am a certified English teacher with a decade of teaching experience.
Find me on WhatsApp, IG, FB, Tik Tok, and YouTube @johnwtanner and send me a message. My rate is $20 per hour, payable by cashapp, Venmo, or PayPal, to join in a small group LegalESL class (maximum of 10 students per class).
Message me for available times and days.
Taught by a non-licensed attorney who is a Florida certified English teacher with a decade of teaching experience and four college degrees.
1. Clay tile. AKA “Spanish tile” (my favorite) this material is considered the most attractive, but also more expensive. This roof will have a 50 to 100 year life expectancy, but is costly to repair.
Benefit: good wind resistance.
2. Steel Panels. This roofing material is less expensive than clay tile, but not as attractive.
Benefit: lower cost & good wind resistance.
3. Composition Shingle. There are many grades of shingle quality to choose from, they are the most affordable material, and they have a 20 to 50 year life expectancy. However, they are the least wind resistant.
Roofing Options: Solar Panels. When you are thinking about your roofing installation, you may want to consider adding solar panels. They may cut your electric bill, but you should consider the installation costs, as well as future repair and replacement costs. Also, they may be difficult to remove when repairing your roof and they are not attractive.
Perhaps when the technology expands to the point where the panels are embedded into the roofing materials, it will become a “must have.” For now, you may need to crunch the numbers closely before placing an order.
In closing, when designing your new home, you may be restricted by the developer’s rules on what roofing material you can use. Also, take into consideration your environment and how well your preference will blend in. Lastly, remember the old adage that you get what you pay for.