Announcement: The Entrefluential Life podcast, Episode 6 – tonight at 7:30pm EST.
Author: John W. Tanner, J.D.|M.S.
John holds four degrees (law, hotel management, literature & computer science, and theater), two decades of technical education, and has twenty years of extensive work experience in the fields of real estate property valuation, mortgage finance, and home sales. John is the founder and Broker-Owner of Coleman Tanner Realty 🏡 in Florida.
As a writer, John has been self-publishing books since 2012. His latest nonfiction book, The Entrefluential Broker, is a DIY guide to launching your own real estate brokerage business. John’s forthcoming book, STR Conversions, will inform real estate investors of how to quadruple their rental income via his new “hotel hacking” strategy. He plans on taking his lessons to online and offline speaking stages to share his tactics with investors in the second half of 2022. To discuss speaking engagements and workshops, interested parties can send inquiries to John’s assistant, John Paul, at TELbookings@gmail.com.
In addition to writing, John has a love for filmmaking that began while studying theater at Miami-Dade College in 1994. Most recently, he completed the 14-Day Filmmaker Academy by contemporary tv commercial experts, Paul Xavier and Anthony Gallo. 🎥 John plans on overseeing the shooting of in-house “reality tv” videos for his real estate practice, Coleman Tanner Realty.
🎬 John also aspires to executive produce independent films that will be a hybrid of the film noir + murder mystery genre and something new, futuristic, and aesthetically appealing to modern day film enthusiasts (think, anime in real life meets Sherlock Holmes).
🌹John also enjoys romantic comedies and Hallmark dramas (he wrote a romantic novella titled Faithfully, available on Amazon under the pen name of Jack Morgan) - so stay tuned for romance films as well.
When he’s not 🖥 online studying film production, AirBnB, real estate, online marketing, or watching movies and his favorite TV shows on Netflix or the tube 📺 for inspiration, 🎼 John also enjoys playing the guitar 🎸 and piano 🎹 in his free time. John is also learning Tai Chi and White Tiger QiGong on the tube, and was a former Judo student while attending FIU.
How To Earn Affiliate Income as a Real Estate Agentfluencer
Objective:
If you’re a real estate agent, then you probably already know that 90% of new agents fail and leave the business by the end of their first year! That’s a BIG problem. My question is why haven’t brokerages come up with a game plan to fix it?
🤔 Not finding an answer from the great wizard of Google, I decided to tackle this problem myself!
One solution that I discovered while exploring the world of content marketing, and began experimenting with, is how to earn affiliate income using product links inside my YouTube video descriptions.
Then my objective became more clear: to earn affiliate income from my CRM database (my farm area lead list) while promoting my brand. How? We make sales by doing Show & Tell, but with household goods!
Video Content:
- Food & Beverage: dinnerware, culinary tools, cookware, glasses, wine, groceries, and more!
- Birthdays: gift ideas for Mom, Dad, Kids, Teens, friends, co-workers, and neighbors; party themes; invite cards, etc.
- Holidays: Valentines, St. Paddy’s Day, July 4th, Cinco de Mayo, Thanksgiving, Christmas & NYE!
- Recreation: pool stuff, kayaking, camping, hiking, jogging, barbecue stuff, outdoor bowling, cornhole, etc.
- Bedrooms & Bathrooms: towels, towel racks, and toilet paper (oh my)! Linens and things, hehe.
We make sales by doing Show & Tell, but with household goods!
The Framework:
First, start by stating the purpose of your video. Example: For a long time, I wanted to grow out my beard, but I was embarrassed of how old I would look because of all my white hair.
Second, share a personal life story that illustrates how or why you bought product “x” and explain how it solved your problem. Example: But the. I saw this beard coloring kit for men, so I gave it a try. Now I look and feel 20 years younger! I wish I had known about this product before.
Third, wrap up your video by including a call to action (CTA). Example: If you’ve been thinking about growing a beard too, or if your husband could use a touch up, then check out this product. I bought it from Amazon here: [product link]. Happy tinting! 😉
That’s a wrap! 🎬
If you liked this lesson and it makes sense to learn more about other ways to generate ancillary income in your real estate or other entrepreneurial business, check out my mini business plans called The 10 Pillars of Entrefluential Success here: courses
New Release: The Entrefluential Marketer ( Mini Business Plan)
How would you like to make more sales? Have you tried using the art of story selling – a.k.a. infotainment – to entice your target audience to buy your products and services? Well, what are you waiting for?
In this mini business plan, we outline the objective, strategy (action steps), amplification methods, and which KPIs to record to track your results while you grow your business. I’d you want to improve your sales and marketing process, then start using The Entrefluential Marketer Sales Journey contained in this mini business plan!
Order Here:
The Entrefluential Marketer
10 Year Writing Anniversary
10 Year Anniversary of My Writing Career!
New Release: The Entrefluential Podcast, Episode 5 (featuring Fabricio Carminati)
Have you ever wondered what it’s like to buy and sell real estate in Europe? Well today we’re pulling back the curtain and revealing the inside scoop from a real estate broker in Nice, France!
New Release: The Entrefluential YouTuber
What if I told you that you could open up unlimited stores with unlimited salespeople who worked 24/7/365 and without pay? Guess what, you can! They’re called YouTube videos and they work around the clock to pitch your products, services, and affiliate sales. All you have to do is stake your claim on the land of virtual real estate on YouTube by creating and uploading content that adds value to viewers.
To learn more, click here!
New Release: The Entrefluential Investor
Become a Real Estate Investor, Start Growing Your Real Estate Portfolio
Have you ever dreamed about owning a handful of properties, like playing the game of Monopoly, but in real life? Me too. And with all of the information online, I’m sure you’ve had your share of flipping, wholesaling, and blah, blah, blah advice. Am I right?
Let me give it to you straight, if it were so easy, then everybody would be doing it! The fact is that those investment strategies are oversaturated, you have to have a ton of conversations to get to the one seller who says yes, and you’re probably going to feel like a snake oil salesperson, at best, or a con artist, at worst. You don’t have to join that madness.
The simplest way to get started is to invest in low-cost tax deeds. Some states offer amazing interest rates (18% to 25%) and their bidding sites make it easy to sign up.
My next favorite real estate investment strategy is to acquire short-term rental (STR) properties. This mini business plan introduces you to my strategy for STR Conversions (a book I am writing).
Learn more here.
New Release: The Entrefluential Life Podcast, Episode 4
Click here to watch our episode 4!
New Release: The Entrefluential Life Coach
This is one more of the 10 Pillars of Entrefluential Success, the new course I’m working on for aspiring entrepreneurs! If you’ve thought about becoming a life coach, would like to serve from a Christian worldview, and also like working with other entrepreneurs, then this mini business plan will give you the structure you’ve been looking for! Learn our 4-step process for working with individuals and small groups in personal life coaching and professional business coaching.
Ready to learn more? Go here.
John W. Tanner, J.D., M.S. 