Posted in Business Coaching

Student Saturdays: How to Attract Customers to Your New Business

If you’re a business owner struggling to get customers, it can feel frustrating and overwhelming. After all, you’ve put a lot of time, effort, and money into starting your business, and you want to see it succeed. However, there are several steps you can take to attract more customers and grow your business. In this blog post, we’ll discuss some of the most effective strategies.

Know your target audience

One of the most important things you can do as a business owner is to understand who your target audience is. This will allow you to tailor your marketing messages and promotions to the people who are most likely to buy your products or services. Take the time to research your ideal customer’s demographics, interests, and buying habits.

Optimize your website for search engines

Your website is often the first point of contact for potential customers, so it’s crucial to make sure it’s optimized for search engines. This means using relevant keywords, creating high-quality content, and ensuring your site is mobile-friendly and easy to navigate.

Utilize social media

Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for reaching new customers. Make sure you have a presence on the platforms your target audience uses most frequently, and create engaging content that resonates with them.

Offer promotions and discounts

Offering promotions and discounts can be an effective way to entice new customers to try your products or services. Consider running a limited-time sale or offering a discount to first-time customers.

Build relationships with existing customers

Your existing customers can be some of your best sources of new business. Make sure you’re engaging with them regularly through email marketing, social media, or other channels, and consider offering incentives for referrals.

Attend networking events

Attending networking events in your industry can be a great way to meet new people and build relationships. Make sure you have business cards and be prepared to talk about your business and what sets it apart.

Leverage online reviews

Positive reviews can be a powerful tool for attracting new customers. Encourage your satisfied customers to leave reviews on platforms like Yelp, Google, or Facebook, and be sure to respond to any negative reviews in a professional and helpful manner.

In conclusion, attracting new customers is an ongoing process, but with these strategies in mind, you can start to see results. Remember to focus on your target audience, optimize your website, utilize social media, offer promotions, build relationships with existing customers, attend networking events, and leverage online reviews. With persistence and patience, you can grow your customer base and take your business to the next level.

Here are some obstacles new business owners face:

  1. Lack of experience: Starting a business is a complex process that requires a lot of knowledge and skill. Many new business owners may struggle with various aspects of running a business, such as accounting, marketing, and management.
  2. Limited resources: Starting a business can be expensive, and new business owners may not have the resources they need to invest in things like marketing, equipment, or personnel.
  3. Competing with established businesses: In many industries, there may be established businesses that already have a strong customer base and brand recognition. This can make it challenging for new businesses to compete and attract customers.
  4. Uncertainty and risk: Starting a business is inherently risky, and there are many factors that can impact its success. New business owners may struggle with uncertainty and risk, which can make it difficult to make decisions and take action.

Want more help? Check out these 2 videos:

In this video, digital marketing expert Neil Patel shares five effective marketing strategies that can help new business owners attract more customers and grow their business.

Entrepreneur and investor Gary Vaynerchuk shares his insights on how to build a sustainable business that can last for the long haul.

In this video, Valuetainment founder Patrick Bet-David discusses some of the common obstacles that new business owners face, and provides tips on how to overcome them.


Starting a business is not an easy task, and new business owners will likely face a range of obstacles and challenges. However, with perseverance, hard work, and the right strategies, they can overcome these obstacles and build a successful business.

Source: ChatGPT



John holds four degrees (law, hotel management, literature & computer science, and theater), two decades of technical education, and has 30 years of extensive work experience in the fields of real estate property valuation, mortgage finance, home sales, teaching, and military service. John is the founder and Broker-Owner of Coleman Tanner Realty 🏡 in Florida. As a writer, John has been self-publishing books since 2012. His latest nonfiction book, The Entrefluential Broker, is a DIY guide to launching your own real estate brokerage business. John’s forthcoming book, STR Conversions, will inform real estate investors of how to quadruple their rental income via his new “hotel hacking” strategy. He plans on taking his lessons to online and offline speaking stages to share his tactics with investors in the second half of 2022. To discuss speaking engagements and workshops, interested parties can send inquiries to In addition to writing, John has a love for filmmaking that began while studying theater at Miami-Dade College in 1994. John plans on overseeing the shooting of an in-house “reality tv” show for his real estate practice, Coleman Tanner Realty. 🎬 John also aspires to executive produce independent films that will be a hybrid of the film noir + murder mystery genre and something new, futuristic, and aesthetically appealing to modern day film enthusiasts (think, anime in real life meets Sherlock Holmes). He also enjoys romantic comedies and Hallmark dramas; he wrote a romantic novella, Faithfully, available on Amazon (under the pen name of Jack Morgan) - so stay tuned for romance films as well. When he’s not 🖥 online studying film production, AirBnB, real estate, online marketing, or watching movies and his favorite TV shows on Netflix or the tube 📺 for inspiration. 🎼 John also enjoys playing the guitar 🎸 and piano 🎹 in his free time.