Posted in Sales and Marketing Tips

The “What’s Hot in Marketing” Verdict Is In!

Your Audience (and Their Attention) is Gone in 60 Seconds – So Use it To Your Advantage!

Use short video as bait to lure them in.

If you haven’t heard, Tik Tok is on fire and IG and YT are playing “catch up!” If you want to win viewers, then you need to deploy a 60 second video marketing strategy to lure viewers into your lead funnel’s traction beam.

Is that a goldfish?

Start with a hook that teases the benefit of watching your long-form content (and by long-form, I mean 3-8 minute videos on YouTube or Vimeo.)

Information is Illuminating!

Don’t leave them hanging, feed their hunger for more information. Close out your video message by recapping your main points and tell them where to go for more information.

A + B = C (It’s elementary, dear Watson!)

End with a clear CTA.

Ex: Curious to learn how we got this goldfish in the bag? Go here (xxx) to learn more!

Happy marketing!

Author:

John holds four degrees (law, hotel management, literature & computer science, and theater), two decades of technical education, and has twenty years of extensive work experience in the fields of real estate property valuation, mortgage finance, and home sales. John is the founder and Broker-Owner of Coleman Tanner Realty 🏡 in Florida. As a writer, John has been self-publishing books since 2012. His latest nonfiction book, The Entrefluential Broker, is a DIY guide to launching your own real estate brokerage business. John’s forthcoming book, STR Conversions, will inform real estate investors of how to quadruple their rental income via his new “hotel hacking” strategy. He plans on taking his lessons to online and offline speaking stages to share his tactics with investors in the second half of 2022. To discuss speaking engagements and workshops, interested parties can send inquiries to John’s assistant, John Paul, at TELbookings@gmail.com. In addition to writing, John has a love for filmmaking that began while studying theater at Miami-Dade College in 1994. Most recently, he completed the 14-Day Filmmaker Academy by contemporary tv commercial experts, Paul Xavier and Anthony Gallo. 🎥 John plans on overseeing the shooting of in-house “reality tv” videos for his real estate practice, Coleman Tanner Realty. 🎬 John also aspires to executive produce independent films that will be a hybrid of the film noir + murder mystery genre and something new, futuristic, and aesthetically appealing to modern day film enthusiasts (think, anime in real life meets Sherlock Holmes). 🌹John also enjoys romantic comedies and Hallmark dramas (he wrote a romantic novella titled Faithfully, available on Amazon under the pen name of Jack Morgan) - so stay tuned for romance films as well. When he’s not 🖥 online studying film production, AirBnB, real estate, online marketing, or watching movies and his favorite TV shows on Netflix or the tube 📺 for inspiration, 🎼 John also enjoys playing the guitar 🎸 and piano 🎹 in his free time. John is also learning Tai Chi and White Tiger QiGong on the tube, and was a former Judo student while attending FIU.