Your Audience (and Their Attention) is Gone in 60 Seconds – So Use it To Your Advantage!
If you haven’t heard, Tik Tok is on fire and IG and YT are playing “catch up!” If you want to win viewers, then you need to deploy a 60 second video marketing strategy to lure viewers into your lead funnel’s traction beam.
Start with a hook that teases the benefit of watching your long-form content (and by long-form, I mean 3-8 minute videos on YouTube or Vimeo.)
Don’t leave them hanging, feed their hunger for more information. Close out your video message by recapping your main points and tell them where to go for more information.
End with a clear CTA.
Ex: Curious to learn how we got this goldfish in the bag? Go here (xxx) to learn more!