Posted in Sales and Marketing Tips

How’s Your Homepage Holding Up, Homie?

Gotta love a good alliteration! All kidding aside, this blog post is about taking account of your business homepage to ascertain whether or not it’s time for an update!

Start With a Spotlight Video!

Photo by CoWomen from Pexels

One of the best ways to inform your viewers of who you are and what you do is by adding a promo video at the top of your homepage underneath your banner.

The best way to sell your products or services is to present a problem/solution demonstration inside of your spotlight video. For instance, if you’re a pressure washing company, you could display a homeowner who is getting the home ready to list in this hot real estate market, but the driveway looks dirty and the neighbors are judging. Uh-oh.

The owner receives a flyer from your local pressure washing company in the mail and the owner has an immediate ‘aha’ moment. Cut to pressure washing service in action. Next, the owner peeks out the window to a line of buyers outside waiting to present their offers (above asking price, of course!) The homeowner (your prospective client) lives happily ever after!

Photo by Katerina Holmes from Pexels

Like a Good Kindergartener, Compartmentalize Your Wares.

It helps viewers when you compartmentalize each section of your business so they can go straight to the resources they are looking for (and reduces your click through rate in the process!)

Now is the time to channel your inner air traffic controller 🛩 psyche and plan how you’ll drive traffic on your homepage.

Action Steps:

  1. Start with a story. Why should a viewer stay on your page? What’s in it for them?
  2. Compartmentalize your page into at least three sections:
    • Part One: problem/solution
    • Part Two: client testimonials
    • Part Three: CTA – appointment calendar links or order buttons.

Leave the “we’re the best on earth” braggadocio behind! No one cares about us, they only care about how we can make their lives better.

In closing, take some time this week to check the pulse of your page. is it time for a remodel? Even BK and McD know when it’s time to remodel, and look how they’re doing! Go remodel, revamp, and modernize your business page.

Yours in Success,

John W. Tanner, J.D.|M.S.

Founder, The Entrefluential Marketer

Author:

John holds four degrees and two decades of technical education, and has extensive experience in the fields of real estate property valuation, mortgage finance, and home sales, and is the Broker-Owner of Coleman Tanner Realty 🏡 in Florida. John was recently admitted into the NYU film school’s 1-year online certificate program in Film & TV Essentials, as well as completed the 14-Day Filmmaker Academy by the modern tv commercial experts, Paul Xavier and Anthony Gallo. 🎥 He plans on shooting social media video commercials that documents and highlights the journey to success of many high performance attorney entrepreneurs, as well as lead an in-house film production company for his real estate practice, Coleman Tanner Realty. 🎬 Lastly, John aspires to self-produce independent films that will be a hybrid of the “film noir, murder mystery genre” and something new, futuristic, and aesthetically appealing to modern day film enthusiasts. (Ladies, he also enjoys romantic comedies and dramas too, - and he wrote a romantic novella titled Faithfully (available on Amazon) - so stay tuned!) When he’s not 🖥 online studying film production and marketing techniques, or watching movies and TV shows on the tube 📺 for inspiration, 🎼John also enjoys playing the guitar 🎸 and piano 🎹 in his free time.