If you are not already treating your clients like the VIPs that they perceive themselves to be, you’re at risk of losing them as lifetime clients. Many professional entrepreneurs claim to be interested in serving their clients for life, but their actions speak otherwise.
Why You Gotta Be So…Blasé?
Do your clients feel like this after the conclusion of your first business transaction?
Reach Out To Your Past Clients and WOW Them!
It’s time to think outside of the box and differentiate yourself. Send your clients a thank you gift. Not only will this put a smile on their faces, but you’ll stand out from the crowd of other professionals vying for your market share, earn repeat (hopefully lifetime) business, as well as prime your client pump for new referrals.
Stir Things Up With a Surprise!
Do a little creative brainstorming to identify some simple, but effective and meaningful gift ideas. Here are a couple of examples to help you out:
If you work in real estate sales, finance, or title, offer your clients a movie night at home by sending a gift box with a downloadable movie gift card, two bags of popcorn, a package of twizzlers and a box of chocolates.
If you work in law, send your clients a gift certificate for a simple will and advanced directives consultation along with a home fireproof safe.
Create an Opportunity for Your Clients to Win!
Have you considered sponsoring a “client of the month” on your social media channels? A great way to improve your brand image is to select a client of the month who either provided you with the biggest transaction or who sent you the most referral business in the prior month. Sending the winner tickets to a upcoming play with notoriety or to an upscale restaurant will win you major client loyalty! (Be sure to ask the winners to tag you in their social media posts during their “night out on the town! so that your other clients can see it and get inspired to be your next VIP winner!)
“I would like to thank my personal agent [insert your name here]!
In closing, finding ways to honor your clients with elevated experiences AFTER the transaction will help you stay top of mind, win loyalty, earn repeat business, and generate more referrals. While you will take on a bit of costs to implement this brand loyalty program, the ROI can be your very own golden globe of a reward!
John holds four degrees (law, hotel management, literature & computer science, and theater), two decades of technical education, and has 30 years of extensive work experience in the fields of real estate property valuation, mortgage finance, home sales, teaching, and military service.
John is the founder and Broker-Owner of Coleman Tanner Realty 🏡 in Florida.
As a writer, John has been self-publishing books since 2012. His latest nonfiction book, The Entrefluential Broker, is a DIY guide to launching your own real estate brokerage business.
John’s forthcoming book, STR Conversions, will inform real estate investors of how to quadruple their rental income via his new “hotel hacking” strategy.
He plans on taking his lessons to online and offline speaking stages to share his tactics with investors in the second half of 2022.
To discuss speaking engagements and workshops, interested parties can send inquiries to john@colemantanner.com.
In addition to writing, John has a love for filmmaking that began while studying theater at Miami-Dade College in 1994.
John plans on overseeing the shooting of an in-house “reality tv” show for his real estate practice, Coleman Tanner Realty.
🎬 John also aspires to executive produce independent films that will be a hybrid of the film noir + murder mystery genre and something new, futuristic, and aesthetically appealing to modern day film enthusiasts (think, anime in real life meets Sherlock Holmes). He also enjoys romantic comedies and Hallmark dramas; he wrote a romantic novella, Faithfully, available on Amazon (under the pen name of Jack Morgan) - so stay tuned for romance films as well.
When he’s not 🖥 online studying film production, AirBnB, real estate, online marketing, or watching movies and his favorite TV shows on Netflix or the tube 📺 for inspiration.
🎼 John also enjoys playing the guitar 🎸 and piano 🎹 in his free time.
View All Posts
John W. Tanner, J.D., M.S. 