I just finished reading a case study about the following pizza co. who’s earning more dough by being a benefactor to charities (sorry for the blatant pun.) 😚
Here’s What They’re Doing:
i Fratelli promotes their charitable giving weekly using social media, allowing residents surrounding their 10 corporate-owned and 5 franchise stores to vote from a selection of local NPOs, churches, and high school booster clubs as the beneficiaries – on any given day, 15% of a stores sales are contributed to a worthy cause. More than 100 charities have benefits since 2016.
The Results?
In the first quarter of their charity campaign, the pizza restaurant chain tripled their Facebook impressions, grew their retweets by a whopping 5X, and earned a 300% ROI in sales!
Here’s How They Do It:
Uses influencers to share the story
Cross-promotes posts on FB, IG, T, and blog
1 in-house team member spends 20 hours/wk on content creation (4-5 posts/wk)
Uses Google Analytics to monitor PPC AdWords campaign
Occasionally uses FB Ads campaign to promote a specific sweepstakes or event (less than $500 spent in total)
Targets the organization’s supporters when promoting a fundraiser to ensure they reach the right audience
Tags the Convention & Visitors Bureau on “DoughNation” posts so it gets retweeted to their followers
The Conclusion?
Charitable giving bolsters your biz’s positive brand image, increases sales, and provided an opportunity for viral sharing which translates to free marketing exposure (wider reach).
Action Steps:
Consider what charities you can align your business with
Capitalize on post shares and retweets with allies such as the chamber of commerce, the visitor’s bureau, and other civic-business entities
Allocate your social media charitable marketing tasks to an in-house marketer or outsource to a reputable media company
Want more info? Here are some stats on the impact of charitable giving in 2019.
John holds four degrees (law, hotel management, literature & computer science, and theater), two decades of technical education, and has 30 years of extensive work experience in the fields of real estate property valuation, mortgage finance, home sales, teaching, and military service.
John is the founder and Broker-Owner of Coleman Tanner Realty 🏡 in Florida.
As a writer, John has been self-publishing books since 2012. His latest nonfiction book, The Entrefluential Broker, is a DIY guide to launching your own real estate brokerage business.
John’s forthcoming book, STR Conversions, will inform real estate investors of how to quadruple their rental income via his new “hotel hacking” strategy.
He plans on taking his lessons to online and offline speaking stages to share his tactics with investors in the second half of 2022.
To discuss speaking engagements and workshops, interested parties can send inquiries to john@colemantanner.com.
In addition to writing, John has a love for filmmaking that began while studying theater at Miami-Dade College in 1994.
John plans on overseeing the shooting of an in-house “reality tv” show for his real estate practice, Coleman Tanner Realty.
🎬 John also aspires to executive produce independent films that will be a hybrid of the film noir + murder mystery genre and something new, futuristic, and aesthetically appealing to modern day film enthusiasts (think, anime in real life meets Sherlock Holmes). He also enjoys romantic comedies and Hallmark dramas; he wrote a romantic novella, Faithfully, available on Amazon (under the pen name of Jack Morgan) - so stay tuned for romance films as well.
When he’s not 🖥 online studying film production, AirBnB, real estate, online marketing, or watching movies and his favorite TV shows on Netflix or the tube 📺 for inspiration.
🎼 John also enjoys playing the guitar 🎸 and piano 🎹 in his free time.
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John W. Tanner, J.D., M.S. 