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What Can Super Bowl LIV Teach Us About Modern Marketing for 2021?

Summary of Super Bowl LIV Commercials

Four Lessons Learned from the 2020 LIV Commercials

A few things stood out during last night’s commercials and I thought I should share my point of view, for better or worse, about what I observed. So without further ado…

I. Abstract Trumps Realism

Why is it that the content creators of big brands believe we prefer abstract art over realism? The majority of last night’s Super Bowl commercials were prevalent in animation and augmented reality? Are they creating commercials for adults or kids, because what I saw looked like their target audience was adolescents.

II. Throwing Celebrities Into A Commercial Does Not Improve The Content.

Why on earth would you throw in a handful of celebrities into your commercials, yet have no discernible storyline or clear CTA in the content? (“Garbage in, garbage out” comes to mind.)

III. 80s and 90s Music and Characters Are Making a Comeback.

I did enjoy seeing Wayne and Garth, as well as hearing the jingle for The Greatest American Hero. This says, people in the age range of 40-50, we’re targeting you! At least we marketers can’t pick up on that one good cue when creating new content for the near future.

IV. The Lousy Lemonade Lesson

Smh. The 2020 crisis metaphor of “when life gives you lemons, make spiked lemonade” was a poor choice. This commercial added insult to injury with the despotic lemons pelting passers by, and the suggestions that we have a drink to get through it is sadly lacking in humor, at best, and poor advice at worst. What we need is a sober stance to overcome our serious issues in our country, not more alcohol or drugs. We need to step up as a society and act like better role models for the kids who are watching us and how we deal with life’s challenges. Having a drink during a sporting event is fine, but that’s not what was conveyed here. I challenge you to do better next time.

There you have it, my comments on what I saw in the super bowl commercials. I hate to sound nostalgic, but the “good ole days” were better than what I saw last night, apart from the FPL commercial – that one, I liked.

Author:

John holds four degrees and two decades of technical education, and has extensive experience in the fields of real estate property valuation, mortgage finance, and home sales, and is the Broker-Owner of Coleman Tanner Realty 🏡 in Florida. John was recently admitted into the NYU film school’s 1-year online certificate program in Film & TV Essentials, as well as completed the 14-Day Filmmaker Academy by the legendary tv commercial gurus, Paul Xavier and Anthony Gallo. 🎥 He plans on shooting social media video commercials that documents and highlights the journey to success of many high performance attorney entrepreneurs, as well as lead an in-house film production company for his real estate practice, Coleman Tanner Realty. 🎬 Lastly, John aspires to self-produce independent films that will be a hybrid of the “film noir, murder mystery genre” and something new, futuristic, and aesthetically appealing to modern day film enthusiasts. (Ladies, he also enjoys romantic comedies and dramas too, - and he wrote a romantic novella titled Faithfully (available on Amazon) - so stay tuned!) When he’s not 🖥 online studying film production and marketing techniques, or watching movies and TV shows on the tube 📺 for inspiration, 🎼John also enjoys playing the guitar 🎸 and piano 🎹 in his free time.