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What Can Super Bowl LIV Teach Us About Modern Marketing for 2021?

Summary of Super Bowl LIV Commercials

Four Lessons Learned from the 2020 LIV Commercials

A few things stood out during last night’s commercials and I thought I should share my point of view, for better or worse, about what I observed. So without further ado…

I. Abstract Trumps Realism

Why is it that the content creators of big brands believe we prefer abstract art over realism? The majority of last night’s Super Bowl commercials were prevalent in animation and augmented reality? Are they creating commercials for adults or kids, because what I saw looked like their target audience was adolescents.

II. Throwing Celebrities Into A Commercial Does Not Improve The Content.

Why on earth would you throw in a handful of celebrities into your commercials, yet have no discernible storyline or clear CTA in the content? (“Garbage in, garbage out” comes to mind.)

III. 80s and 90s Music and Characters Are Making a Comeback.

I did enjoy seeing Wayne and Garth, as well as hearing the jingle for The Greatest American Hero. This says, people in the age range of 40-50, we’re targeting you! At least we marketers can’t pick up on that one good cue when creating new content for the near future.

IV. The Lousy Lemonade Lesson

Smh. The 2020 crisis metaphor of “when life gives you lemons, make spiked lemonade” was a poor choice. This commercial added insult to injury with the despotic lemons pelting passers by, and the suggestions that we have a drink to get through it is sadly lacking in humor, at best, and poor advice at worst. What we need is a sober stance to overcome our serious issues in our country, not more alcohol or drugs. We need to step up as a society and act like better role models for the kids who are watching us and how we deal with life’s challenges. Having a drink during a sporting event is fine, but that’s not what was conveyed here. I challenge you to do better next time.

There you have it, my comments on what I saw in the super bowl commercials. I hate to sound nostalgic, but the “good ole days” were better than what I saw last night, apart from the FPL commercial – that one, I liked.

Author:

John holds four degrees (law, hotel management, literature & computer science, and theater), two decades of technical education, and has twenty years of extensive work experience in the fields of real estate property valuation, mortgage finance, and home sales. John is the founder and Broker-Owner of Coleman Tanner Realty 🏡 in Florida. As a writer, John has been self-publishing books since 2012. His latest nonfiction book, The Entrefluential Broker, is a DIY guide to launching your own real estate brokerage business. John’s forthcoming book, STR Conversions, will inform real estate investors of how to quadruple their rental income via his new “hotel hacking” strategy. He plans on taking his lessons to online and offline speaking stages to share his tactics with investors in the second half of 2022. To discuss speaking engagements and workshops, interested parties can send inquiries to John’s assistant, John Paul, at TELbookings@gmail.com. In addition to writing, John has a love for filmmaking that began while studying theater at Miami-Dade College in 1994. Most recently, he completed the 14-Day Filmmaker Academy by contemporary tv commercial experts, Paul Xavier and Anthony Gallo. 🎥 John plans on overseeing the shooting of in-house “reality tv” videos for his real estate practice, Coleman Tanner Realty. 🎬 John also aspires to executive produce independent films that will be a hybrid of the film noir + murder mystery genre and something new, futuristic, and aesthetically appealing to modern day film enthusiasts (think, anime in real life meets Sherlock Holmes). 🌹John also enjoys romantic comedies and Hallmark dramas (he wrote a romantic novella titled Faithfully, available on Amazon under the pen name of Jack Morgan) - so stay tuned for romance films as well. When he’s not 🖥 online studying film production, AirBnB, real estate, online marketing, or watching movies and his favorite TV shows on Netflix or the tube 📺 for inspiration, 🎼 John also enjoys playing the guitar 🎸 and piano 🎹 in his free time. John is also learning Tai Chi and White Tiger QiGong on the tube, and was a former Judo student while attending FIU.