Posted in Sales and Marketing Tips

How To Use YouTube for Business in 2021.

Master the Art of Storyselling to Become Entrefluential

Today, I want to talk about using YouTube in a way other than watching your favorite music videos.

Begin With the End(user) in Mind!

Personally, as a real estate broker who is new to YouTube content creation, I began by creating content in mid-2020 for other agents who are new to the business. However, that’s not bringing in revenue and there really wasn’t a marketing plan in place. (Enter John 2.0)

Identify & Craft Content to Your Target Audience.

Target Audience: Newlyweds

Start with identifying the demographics (age, gender, education, marital status, geography, etc.) and psychographics (social media habits, spending habits, etc.) of your ideal clients. Discover what they want, then give them what they want. The goal of communication is PIE (persuade, inform, and entertain.)

Start With a Marketing Plan!

What is Your Target Audience Searching For?

Personally, in 2021, I want to make videos where I talk about real estate in Florida, beginning with Jacksonville. I want to deliver the content in a fun and entertaining way, while being educational and inspirational. I can do this by sharing home buying and selling tips, infusing enthusiasm and humor in the process, and dressing sharp to convey that I still mean business! 👔😉

I see YouTube as a FREE TV channel where we can advertise our companies and build our brand recognition up with a shoestring budget. As a solopreneur or small business owner, your strategy should be to use your YTC (that is, your YouTube channel) to help bolster your website’s SEO.

For example, by posting videos about Jacksonville real estate on a regular basis, prospects are more likely to view my videos, blog posts, or website if they search for the phrase “Jacksonville Real Estate” on Google. Given my topics, I don’t think too many people of the 1.2 billion YT viewers will see my videos in general, but my target audience will! And if I happen to get, say, 5,000 views, then I will feel like my keyword research and topic selections are working. 🥇


Social Media Marketing

We “entrefluencers” think of our YTC as part of a marketing machine, along with Google Ads and other social media channels.

– John W. Tanner, JD|MS

Lead Nurturing.

Brand RAMP and TOMA. If these two marketing terms are new to you, don’t fret. Brand “RAMP” is an acronym for Recognize, Articulate, Memorize, and Prefer. “TOMA” stands for Top of Mind Awareness. Consider publishing new videos on a weekly basis as an excellent way to nurture & incubate your leads (Brand RAMP) inside your sales cycle, while simultaneously allowing you to stay Top-of-Mind with your current client base.

Action! Batch Your YouTube Vids Quarterly.

Batch Your Film Production to Maximize Efficiency
  1. 📝 Create a storyboard & script 12 commercials for the next 12 weeks.
  2. 🎥 Schedule your video production team to shoot all 12 video commercials in a day.
  3. 🖥 Outsource your post-production editing and SFX to save time.
  4. 📺 Hand over the content to your social media manager to upload & email your videos weekly (or DIY).
Don’t Reinvent the Wheel!

For scripting ideas, consider what your ideal client is concerned about. Look online for FAQs, see what your competitors are doing, and observe what other top performers are doing in other markets! Lastly, take time to review keywords and topics that are presently trending in your niche and/or market. Use these terms and phrases in your title and thumbnails.

Final Thoughts: KISS

Keep it simple, silly. 🤪 Jump right into the water (topic) 🏊 and get out within 3 to 5 minutes. ⏲ Keep your videos short & sweet! 💛 That’ll keep your prospects and clients wanting more! 🤩

CTA: Don’t forget to hit that like 👍 button and “Subscribe” 🙋🏻‍♀️ for more awesome sauce! 🤜🤛

Author:

John holds four degrees and two decades of technical education, and has extensive experience in the fields of real estate property valuation, mortgage finance, and home sales, and is the Broker-Owner of Coleman Tanner Realty 🏡 in Florida. John was recently admitted into the NYU film school’s 1-year online certificate program in Film & TV Essentials, as well as completed the 14-Day Filmmaker Academy by the modern tv commercial experts, Paul Xavier and Anthony Gallo. 🎥 He plans on shooting social media video commercials that documents and highlights the journey to success of many high performance attorney entrepreneurs, as well as lead an in-house film production company for his real estate practice, Coleman Tanner Realty. 🎬 Lastly, John aspires to self-produce independent films that will be a hybrid of the “film noir, murder mystery genre” and something new, futuristic, and aesthetically appealing to modern day film enthusiasts. (Ladies, he also enjoys romantic comedies and dramas too, - and he wrote a romantic novella titled Faithfully (available on Amazon) - so stay tuned!) When he’s not 🖥 online studying film production and marketing techniques, or watching movies and TV shows on the tube 📺 for inspiration, 🎼John also enjoys playing the guitar 🎸 and piano 🎹 in his free time.