Whatever impresses clients today will be considered boring tomorrow. Take an old “Art Deco” hotel and modernize the interior, like this lobby at The Essex House in South Beach, and you will have reinvented yourself for the present time.
By scanning the remote environment for emerging trends, you can pinpoint what customers want and reinvent yourself time & time again. Because the only way to thrive in an overly-saturated hospitality market, like South Beach, is to evolve. The only thing you can always expect to be constant in life – is change.
John holds four degrees (law, hotel management, literature & computer science, and theater), two decades of technical education, and has 30 years of extensive work experience in the fields of real estate property valuation, mortgage finance, home sales, teaching, and military service.
John is the founder and Broker-Owner of Coleman Tanner Realty 🏡 in Florida.
As a writer, John has been self-publishing books since 2012. His latest nonfiction book, The Entrefluential Broker, is a DIY guide to launching your own real estate brokerage business.
John’s forthcoming book, STR Conversions, will inform real estate investors of how to quadruple their rental income via his new “hotel hacking” strategy.
He plans on taking his lessons to online and offline speaking stages to share his tactics with investors in the second half of 2022.
To discuss speaking engagements and workshops, interested parties can send inquiries to email@example.com.
In addition to writing, John has a love for filmmaking that began while studying theater at Miami-Dade College in 1994.
John plans on overseeing the shooting of an in-house “reality tv” show for his real estate practice, Coleman Tanner Realty.
🎬 John also aspires to executive produce independent films that will be a hybrid of the film noir + murder mystery genre and something new, futuristic, and aesthetically appealing to modern day film enthusiasts (think, anime in real life meets Sherlock Holmes). He also enjoys romantic comedies and Hallmark dramas; he wrote a romantic novella, Faithfully, available on Amazon (under the pen name of Jack Morgan) - so stay tuned for romance films as well.
When he’s not 🖥 online studying film production, AirBnB, real estate, online marketing, or watching movies and his favorite TV shows on Netflix or the tube 📺 for inspiration.
🎼 John also enjoys playing the guitar 🎸 and piano 🎹 in his free time.
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